The Marketing Attractions Podcast

attend.media
  • 5.0 (12)
  • MARKETING
The Marketing Attractions Podcast

Conversations on how zoos, aquariums, museums, gardens, and other nonprofit attractions are increasing attendance and sharing their mission through marketing. Presented by attend media. 

  1. JAN 22

    Spotlight: Diana Vega, Chief of Operations at Zoo Miami

    Diana Vega from Zoo Miami discusses how collaboration and creativity can elevate guest experiences at nonprofit attractions. It’s our view that marketing gets people through the door and guest experience turns them into members.We talk about:Empowering Staff: Involving frontline employees in solutions enhances both operations and the guest experience.Revamping Internal Meeting Structure: Ways Diana changed weekly internal meetings to increase employee buy-in.Accessibility Upgrades: Partnering...

    27 min

  2. JAN 8

    TikTok May Go Away; Influencer Marketing Won't

    Jenny breaks down what nonprofit, cultural attractions would lose if the TikTok ban comes to fruition. We purposefully recorded this episode prior to the January 19, 2025 'deadline' for TikTok. This allows to reflect on why TikTok is a powerful advertising platform for zoos, aquariums, gardens, and museums. We talk about... Why (most) nonprofit attractions should invest paid advertising dollars into influencer marketing What exactly makes TikTok the best platform for influencer...

    33 min

  3. 12/11/2024

    Spotlight: Briana Hefley-Shepard, Director of Marketing & Communications at the Tulsa Garden Center

    Briana and her team won APGA's 2024 Marketing Excellence Award. She shares insights from this award-winning campaign: When the Wind Came Sweeping Down the Plain. Plus, we also discuss: Marketing a public garden with a minimal advertising budget Creating more visual impact on Instagram Running sponsorships on NPR radio Join us as we talk about marketing the Tulsa Garden Center. This podcast is produced by attend media. attend helps nonprofit attractions drive visi...

    40 min

  4. 11/21/2024

    Spotlight: Erin Ward, VP of Marketing at Palm Beach Zoo

    Erin Ward from the Palm Beach Zoo joins us to talk marketing. We dive into...Palm Beach Zoo's most recent, conservation-focused marketing campaign - "Zoo More Good" How to use Birdeye to generate more positive Google reviews A text and email 'drip' strategy to upsell animal experiences, food and beverage, and increase repeat visitation How customer data is impacting their advertising strategy This is a great listen for any marketing director at a zoo, aquarium, garden...

    25 min

  5. 11/04/2024

    Spotlight: David Rosenberg, Executive Vice President, Growth and Experience at SSA Ventures

    Attraction veteran, David Rosenberg, shares his thoughts on seamless visitor experiences, networking, and, Gen Z. Here's what we talk about: Using technology to create a more 'seamless' visitor experience Some ways to grow your career in the attractions space How GenZers are different than previous generations Plus, David shares his journey from Monterey Bay Aquarium to SSA Ventures This podcast is produced by attend media. attend helps nonprofit attractions driv...

    29 min

  6. 10/23/2024

    Influencer Marketing as Paid Advertising

    Jenny considers influencer marketing a 'paid advertising' tactic, not just a PR play. She argues that we need to look at influencer marketing the same way as we look at billboards, radio, or any other form of advertising. Influencer marketing as paid advertising means...We need to determine a budget and develop a strategic plan like we would with radio, TV, or any other ad investment. We can proactively find influencers that align with the audiences we want to target. Secure us...

    33 min

  7. 10/09/2024

    What Marketing Should Look for in their Next Ticketing System

    One of the pain points for marketing teams always seems to be their organization's ticketing system. They can't get the customer data and/or they can't attribute back online ticket sales to online advertising. We brought in Michelle Paul from BackOffice Thinking to get her thoughts on how marketing can get the most out of their ticketing system. We cover:A few good and not-so-good reasons to switch ticketing systems The common mistakes organizations make when looking for a new syste...

    37 min

  8. 09/16/2024

    Spotlight: Scott McPherson, Director of Sales and Marketing at Royal Botanical Gardens

    Scott McPherson takes a 'noses-in-roses' approach to selling tickets and weddings at Royal Botanical Garden. Scott joins us to talk about creating and marketing events to bring new, diverse audiences to the garden. We dive into how and why he uses influencer marketing in his advertising strategy.Scott shares...Tailoring Content to Audience Segments: Scott explains the importance of designing events for various demographics, from elderly visitors to young families, using seasonal and uniq...

    34 min
See All (24)

Ratings & Reviews

5
out of 5
12 Ratings

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Conversations on how zoos, aquariums, museums, gardens, and other nonprofit attractions are increasing attendance and sharing their mission through marketing. Presented by attend media. 

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