Spotlight: Erin Ward, VP of Marketing at Palm Beach Zoo

Erin Ward from the Palm Beach Zoo joins us to talk marketing. 

We dive into...

• Palm Beach Zoo's most recent, conservation-focused marketing campaign - "Zoo More Good" 
• How to use Birdeye to generate more positive Google reviews 
• A text and email 'drip' strategy to upsell animal experiences, food and beverage, and increase repeat visitation 
• How customer data is impacting their advertising strategy 

This is a great listen for any marketing director at a zoo, aquarium, garden, or museum. 

This podcast is produced by attend media.

attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com