Squigs Beauty: Happy Headcare Rooted in Ayurveda

Squigs is the first South Asian-owned and inspired brand to be on shelves in Urban Outfitters. It was also awarded the Allure Best of Beauty Award for the Best Hair Oil under the clean category. In this episode,  Adam Torres and Nikita Charuza, Founder & CEO of Squigs Beauty, explore the Squigs journey and how Nikita went from fashion and beauty editor to launching Squigs.



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