Staples Rebranded-Boon or Bust?

Building Beast Brands with Authentic Rob G

Office supplies giant Staples has recently re-branded in attempt to stay relevant in a quickly changing business landscape. This episode discusses what they did and their potential for future success. Did they beast it, or did they blow it? 

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada