Building Beast Brands with Authentic Rob G

Robert Genovesi

Welcome to the Building Beast Brands podcast with Authentic Rob G. A Beast Brand is a business that stays true to itself by amplifying its story and unique offering in a cohesive way which attracts their ideal customer and creates raving fans.

  1. 03/25/2020

    Personality Branding with Danielle Hughes

    Danielle Hughes is a writer and content creator helping people find their "Personality Brand". Her company, More Than Words marketing focuses on working with people to find their brand's true voice, essential to building a strong brand.

    51 min

  2. 11/07/2019

    The Podcast Returns!

    I’m back after a short time away! But a lot as happened so play it now to find out what I've been up to!

    25 min

  3. 05/10/2019

    The Process IS The Shortcut

    Many times the client will attempt to lead the process and if you relinquish control it won't be long before the project goes off the rails. It's YOUR process and they don't know how it's supposed to go. Don't fall into this trap. Here's how.

    15 min

  4. 04/26/2019

    Power Of Branding-Nike and Tiger

    The 23-year partnership between these two mega-brands illustrates that the power of branding can help a business endure, even through negative situations.

    25 min

  5. 04/19/2019

    Getting Your Price And The Client Loving You For It

    Lowering your price does not always mean you win, even if you get the project. In this episode we'll talk about getting your price AND earning the client's respect and confidence.

    27 min

  6. 04/10/2019

    Staples Rebranded-Boon or Bust?

    Office supplies giant Staples has recently re-branded in attempt to stay relevant in a quickly changing business landscape. This episode discusses what they did and their potential for future success. Did they beast it, or did they blow it?

    21 min

  7. 04/03/2019

    Make Your Website Work For You

    A potential client said to me, "I just want my website to be informational. I'm not selling anything." Really? Who has a business that isn't selling anything? If your website isn't selling, why even bother? Here's why.

    9 min

  8. 03/19/2019

    Traveling Two Paths

    Are you building a business while working a job? Are you going down two roads at the same time? This episode is for you.

    55 min
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About

Welcome to the Building Beast Brands podcast with Authentic Rob G. A Beast Brand is a business that stays true to itself by amplifying its story and unique offering in a cohesive way which attracts their ideal customer and creates raving fans.

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