35 min

Part I - State of Technology: Uncovering Customer Trends Self Storage Lab

    • Business

Consumer behavior has changed and operators need to rapidly adopt technology to stay current in today's economic landscape. Just last week, we put the final touches to our newest edition of the State of Technology in Self Storage. Building off of two years of data and a mass surge towards AI-driven experiences, the report highlights unique insights to showcase how new technologies are affecting the industry.



This special series will be divided into three episodes, going over the main sections of the report:


The Trends our data showed us about the average self storage operator and customer
The key business areas that will be impacted by AI and new technologies.
And, the main takeaways from over 2 million customer conversations used to optimize business operations.

Today’s episode will be part 1 of 3, where we will explore the trends we uncovered from our data and, how operators are adapting to what we call, the Modern Customer.



Mentioned in this episode:



A Year in Review


Recognition of the challenging past 12 months affecting various industries
Tight budgets and cautious spending in response to economic challenges
Changing consumer behavior and the need for rapid adoption of technology



Trend 1: Efficiency Matters


Learn how operators are reassessing their operational stack, optimizing teams, tools, and data to enhance the customer journey's
Addressing organizational bloat and improving overall journey for customers
Emphasis on intelligent automation and resource optimization



Trend 2: Conversations as Meaningful Experiences


Prioritizing customer experience for immediate engagement
The significance of two-way conversations, cross-channel interactions, and deeper customer insights
Empowering customers and creating personal connections



Trend 3: Augmented Intelligence


How are operators leveraging augmented intelligence today
Moving toward a data-driven culture and utilizing machine-generated insights
The focus on workforce evolution and the benefits of an augmented approach



Trend 4: Breaking Silos


Importance of breaking organizational, data, and mentality silos
Embracing team sharing and access to diverse data sources
Overcoming challenges of fragmented customer experiences and duplicated efforts



Common Thread: The Modern Customer


Placing the customer at the center of business decisions
Catering to the expectations of the modern customer
Addressing generational demand and preferences
The significance of seamless and convenient access to physical facilities



Stay tuned for Part II where we explore the technology and customer-centric amenities that operators are investing in to stay competitive.

Consumer behavior has changed and operators need to rapidly adopt technology to stay current in today's economic landscape. Just last week, we put the final touches to our newest edition of the State of Technology in Self Storage. Building off of two years of data and a mass surge towards AI-driven experiences, the report highlights unique insights to showcase how new technologies are affecting the industry.



This special series will be divided into three episodes, going over the main sections of the report:


The Trends our data showed us about the average self storage operator and customer
The key business areas that will be impacted by AI and new technologies.
And, the main takeaways from over 2 million customer conversations used to optimize business operations.

Today’s episode will be part 1 of 3, where we will explore the trends we uncovered from our data and, how operators are adapting to what we call, the Modern Customer.



Mentioned in this episode:



A Year in Review


Recognition of the challenging past 12 months affecting various industries
Tight budgets and cautious spending in response to economic challenges
Changing consumer behavior and the need for rapid adoption of technology



Trend 1: Efficiency Matters


Learn how operators are reassessing their operational stack, optimizing teams, tools, and data to enhance the customer journey's
Addressing organizational bloat and improving overall journey for customers
Emphasis on intelligent automation and resource optimization



Trend 2: Conversations as Meaningful Experiences


Prioritizing customer experience for immediate engagement
The significance of two-way conversations, cross-channel interactions, and deeper customer insights
Empowering customers and creating personal connections



Trend 3: Augmented Intelligence


How are operators leveraging augmented intelligence today
Moving toward a data-driven culture and utilizing machine-generated insights
The focus on workforce evolution and the benefits of an augmented approach



Trend 4: Breaking Silos


Importance of breaking organizational, data, and mentality silos
Embracing team sharing and access to diverse data sources
Overcoming challenges of fragmented customer experiences and duplicated efforts



Common Thread: The Modern Customer


Placing the customer at the center of business decisions
Catering to the expectations of the modern customer
Addressing generational demand and preferences
The significance of seamless and convenient access to physical facilities



Stay tuned for Part II where we explore the technology and customer-centric amenities that operators are investing in to stay competitive.

35 min

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