Steal Her Strategy: Instagram Follower Growth from 2k to 100k in 4 Months

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In today's episode of The Blogger Genius Podcast, I sat down with Petra Atanasova, a Bulgarian vegan and vegetarian food blogger and the creator of Sunglow Kitchen. Petra shared her incredible journey of growing her Instagram followers from 2,000 to over 100,000 in just four months.

The episode delves into the strategies Petra used to achieve this remarkable growth, offering actionable advice and detailed insights for anyone looking to boost their Instagram presence.

Petra's Background and Initial Struggles

Petra's journey began during the pandemic when she decided to start her blog after experiencing burnout from her job as a chef at a plant-based cafe. Initially, she struggled with her blog's growth but found success after learning about SEO and optimizing her content.

However, a Google algorithm update caused a significant drop in her traffic, prompting her to diversify her income streams by focusing on Instagram.

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Key Strategies for Instagram Growth

• iTunes
• YouTube
• Spotify

1. Creating Successful Reels

Petra's primary strategy for growing her Instagram following was through creating engaging and visually appealing Reels. Here are the key elements she focused on:

Length of Reels: Petra's Reels are typically between 20 and 30 seconds long. She noted that shorter Reels tend to have higher watch times, which is crucial for retaining viewer attention.

Number of Cuts: Her Reels often contain 30 to 40 cuts, with each shot lasting less than a second. This rapid editing style keeps the content dynamic and engaging.

Content Focus: Petra emphasizes the importance of showing only the most critical movements in her videos. For example, if she's cutting a cucumber, the reel will only show the knife slicing through the cucumber.

Tools Used: Petra uses CapCut for filming and editing her videos. She shoots in clips rather than long videos to save storage space and make the editing process cleaner.

1. Providing Value and Engaging the Audience

Petra's approach to content creation is centered around providing value and engaging her audience.

Here are some of her tactics:

Recipe Series: She created a successful recipe series that showcased her expertise as a professional chef. This series not only provided valuable content but also established her authority in her niche.

Call to Action: Petra often includes a call to action in her Reels, such as "Comment 'tofu' for the recipe." She uses ManyChat, an automation ap