Millionaire Car Salesman Podcast

Dealer Synergy
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Millionaire Car Salesman Podcast

The Millionaire Car Salesman Podcast is the #1 resource for automotive sales professionals, managers and owners. Let Sean V. Bradley, CSP and L.A. Williams teach you how to make money, accumulate wealth, and all-out ball-out in the automotive industry.

  1. HÁ 2 DIAS

    Never Have a Slow Winter Again: Mastering Holiday Strategies & Tactics for Maximizing Year-End Car Deals

    In this festive and action-packed episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and Tianna 'T Got Your Keys’ Mick uncover the secrets to transforming the holiday season into your dealership’s most profitable time of the year! "This was the most lucrative season when I was selling cars because of the tactics we're discussing today." - Tianna Mick As consumer spending surges during Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, Kwanzaa, and New Year’s, Sean and Tianna provide actionable strategies to make your dealership stand out. From crafting irresistible holiday-themed promotions to building emotional connections with buyers, they reveal how to tap into the holiday mindset and close more deals than ever. ✨ Key Takeaways You Don’t Want to Miss: ✔️ Understanding the holiday buyer’s mindset and financial behaviors. ✔️ Proven promotional strategies that attract attention AND conversions. ✔️ Festive branding techniques that build trust and excitement. ✔️ Inventory planning to meet demand without overstocking. ✔️ How to incentivize referrals and leverage holiday buzz for long-term success. ✔️ Tips to carry holiday momentum into the new year! "During the holiday season, people are naturally conditioned to knowing that they've got to spend money. Let's take advantage of that." - Sean V. Bradley Whether you’re a dealer principal, sales manager, or automotive professional looking to crush your year-end goals, this episode is packed with the tools and tactics you need to end the year strong and set yourself up for success in 2025. 🎯 🎧 Don’t let winter slow you down—listen now and master the holiday hustle!   Key Takeaways Understand the Holiday Buyer Mindset: Leverage the natural inclination of consumers to spend during the holidays by aligning marketing strategies accordingly. Emotional and Scarcity Tactics: Utilize emotional triggers and limited-time offers to drive urgency and resonate with prospective and current customers. Macro vs. Micro Selling: Encourage dealerships to pursue both large business accounts and individual buyers by tapping into end-of-year incentives and tax benefits. Festive Environment and Branding: Create an inviting and memorable festive atmosphere in dealerships and online to enhance customer experience and engagement. End-of-Year Strategies: Prepare for post-holiday ramifications by strategically planning inventory and reviewing performance metrics for future improvement.   About Tianna Mick Tianna Mick aka T Got Your Keys is a known industry expert at Showroom Sales, Lead and Referral Generation, and Customer Satisfaction, specializing in Personal and Business Branding. At only 19 years old, Tianna was consistently the top-grossing salesperson in her dealer group, averaging 20+ units and generating $10K each month in personal income. Tianna is globally recognized for her award-winning website TGotYourKeys.com, voted #1 Personal Website in the Automotive Industry! Tianna is a 4x NADA Convention Speaker and the YOUNGEST NADA Speaker in History to date, awarded #1 Influential Female Car Salesperson, TikTok Influencer with over 3.8 Million Views, Guest of Brad Lea's Dropping Bombs Podcast, Graduate of Ally's A-List Summit Academy, Speaker at the Florida Independent Automobile Dealers Association, TrueCar's TrueTalk Panel Discussion Leader concerning Diversity, published in Digital Dealer Magazine, and reoccurring Digital Dealer Speaker, Internet Sales 20 Group Speaker, and now Chief Marketing Officer at Dealer Synergy.   Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership’s sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountabili

    52min

  2. 12 DE NOV.

    Stop Losing $1.4 Million in Annual Dealership Revenue: Mastering CRM Strategies and Missed Opportunities

    In the latest episode, Sean V. Bradley dives into an exclusive recap of the Cox Automotive VIN Solution CRM Masterclass – an event that brought together over 250 rooftops and even Toyota manufacturer reps for a deep dive into the future of CRM technology in the automotive industry! 📊✨ "A CRM set up the right way increases gross profits dramatically. But a broken CRM is loaded with incorrect action plans, statuses, templates, and scripts. And that's costing your dealership up to 1.4 million dollars a year." - Sean V. Bradley Joined by Jenna Blankenbiller, Sean unpacks the game-changing strategies and insights shared at the event, emphasizing how a well-utilized CRM can be the key to unlocking higher lead conversions, improved communication, and maximized profitability for dealerships. 🎯 “You have to schedule, at least at a minimum a one-on-one with your PM monthly." - Jenna Blankenbiller If you're looking for ways to elevate your dealership's approach to CRM – from automated email strategies to leveraging social media DMs and AI – this episode is packed with firsthand experiences and actionable advice that you don’t want to miss! 💡 👉 Missed the Masterclass in Chicago? No worries! VinSolutions users can still get in on the action. Reach out to Info@DealerSynergy.com to schedule your FREE CRM Audit and make sure your dealership is set up for success in 2025!   Key Takeaways CRM Optimization: Utilize the full potential of CRM systems to uncover significant growth opportunities through enhanced lead handling and communication strategies including automated video emails and AI integrations. Data Capture and Utilization: Emphasize comprehensive data capture in CRM systems as a foundation for meaningful customer engagement and improved sales opportunities. Text Messaging and AI Integration: Leverage text messaging capabilities within CRM software to increase engagement and use AI to streamline and improve customer interaction processes. Roundtable Insights: Learn from the diverse perspectives shared during the roundtable discussions, particularly on showroom sales, Internet BDC, and reporting analytics. Organization and Resourcefulness: Effective CRM usage demands a disciplined approach where human resources focus on higher-level strategic engagements, supported by automated systems.   About Jenna Blankenbiller Jenna Blankenbiller is an accomplished automotive industry expert, having spent 12 years honing her skills with significant experiences at independent dealerships and Bob Ruth Ford, where she played a pivotal role in expanding their Internet department from selling 75 units a month to 356 units. Recently, she has joined Dealer Synergy as the Director of Dealer Relations, bringing her extensive expertise and innovative strategies to the executive team. Jenna’s background includes roles as an Internet Director and General Sales Training Director, and she has been featured prominently in automotive industry publications and events.   Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership’s sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solu

    58min

  3. 5 DE NOV.

    Navigating the 2024 Election: Potential Outcomes and What They Could Mean for Auto Dealers and Automotive Sales

    In this insightful episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and guest Tianna Mick aka T Got Your Keys tackle the timely topics of the upcoming 2024 election and touch on the upcoming holiday season, both of which bring unique challenges and opportunities for auto dealers. With Election Day… TODAY, Sean and Tianna discuss how potential shifts in political leadership could influence the automotive industry, touching on topics like tax policies, economic incentives, and interest rates. From creating urgency to tapping into festive consumer sentiment, Sean and Tianna share tips on how to keep momentum high and overcome customer hesitations. Whether it's adapting to economic changes or making the most of the holiday buzz, this episode is packed with practical insights that will help dealers stay ahead. Don’t miss out on these valuable strategies to keep your dealership thriving, no matter the season or political climate!   Key Takeaways Voting and Participation: Emphasize the civic responsibility of voting and how dealerships can reflect this engagement in their marketing efforts. Creating Urgency: Sales professionals should focus on building urgency and excitement, irrespective of political or economic climates, to drive immediate sales. Navigating Economic Changes: Understand the impact of political shifts on factors such as interest rates and tax incentives, and adjust sales strategies accordingly. Holiday Marketing Strategies: Utilize holiday themes to connect with consumers, offering special promotions and leveraging festive sentiment to increase dealership traffic. Customer-Centric Approach: Prioritize understanding customer needs and preferences to effectively tailor sales pitches and rebut potential objections.   About Tianna Mick aka T Got Your Keys Tianna Mick aka T Got Your Keys is a known industry name for being an expert at Showroom Sales, Lead and Referral Generation, and Customer Satisfaction, specializing in Personal and Business Branding. At only 19 years old, Tianna was consistently the top-grossing salesperson in her dealer group, averaging 20+ units and generating $10K each month in personal income. Tianna is globally recognized for her award-winning website TGotYourKeys.com, voted #1 Personal Website in the Automotive Industry! Tianna is currently the Youngest NADA Speaker in History and an overall 4-time NADA Convention Speaker, awarded #1 Influential Female Car Salesperson, TikTok Influencer with over 5 Million Views, Youngest Automotive CBT News Guest Feature, CDK Paving The Way 2024 Award Winner, WOCAN Rising Star 2023 Award Winner, Guest of Brad Lea's Dropping Bombs Podcast, Guest on Car Guy Coffee Podcast, Guest on Chicks In Charge: Automotive Edition Podcast, Graduate of Ally's A-List Summit Academy, Women Automotive Network (UK) Conference Speaker, Women In Automotive Conference Speaker, ASOTU Con Speaker, DrivingSales Conference Speaker, Florida Independent Automobile Dealers Association Speaker, TrueCar's TrueTalk Panel Discussion Leader concerning Diversity, featured and published in INC Magazine,  published in Digital Dealer Magazine, and 5-time Digital Dealer Speaker, Internet Sales 20 Group Speaker, and now Chief Marketing Officer at Dealer Synergy. Tianna is a sought-after industry influencer and has had General Motors Corporate invite Tianna to speak on their behalf on the importance of Diversity, Realities & Economics within the LGBTQ+ Community, for the Automotive Industry! Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership’s sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automot

    52min

  4. 29 DE OUT.

    The 20+ Car Sales per Month Roadmap: Diversified Strategies to Jumpstart Your Success

    In this riveting episode of the Millionaire Car Salesman Podcast, Sean V. Bradley connects with rising star Christian Velazquez to uncover the roadmap behind his quick ascent in the automotive industry. From his humble beginnings in Mexico City to his service in the United States Air Force, Christian shares the unique experiences that have shaped his journey and contributed to his early success in car sales! Sean highlights the power of Christian’s story and offers him tactical advice on how to continue his upward trajectory! The episode delves into the importance of strategy diversification for any car salesperson aiming to consistently sell 20+ cars per month. From leveraging personal strengths to finding hidden opportunities, Sean breaks down proven methods that can help anyone excel in sales! Don’t miss this episode filled with inspirational stories and actionable tips, perfect for salespeople looking to push their limits and achieve new levels of success!   Key Takeaways Christian Velazquez's background from Mexico City to the United States and the Air Force has provided him with a unique perspective and a strong work ethic in the car sales industry. Sean V. Bradley emphasizes the importance of a diversified sales strategy, focusing on utilizing all eight possible methods to sell cars. Leveraging personal networks, such as the Hispanic community and military contacts, can provide a competitive advantage in car sales. Mastery of tools like CRM systems and continual self-education are crucial for achieving and surpassing sales goals. Building relationships within the community, including sponsorship and event hosting, can increase sales potential and community engagement. About Christian Velazquez Christian Velazquez is an up-and-coming sales professional in the automotive industry, currently a car salesman at Mossy Nissan in San Diego, California! Although new to car sales, Christian’s journey is anything but ordinary. Hailing from humble beginnings in Mexico City, he grew up facing the hardships of poverty and financial struggle. From living in a home without a proper floor or ceiling to becoming the first in his family to graduate from college, join the U.S. military, and become a U.S. citizen, Christian has consistently defied the odds. In addition to his bachelor's degree in psychology and his role as a U.S. Air Force reservist specializing in intelligence, Christian’s diverse background includes work in the restaurant and nightclub industries, real estate, and even serving in the military. Now diving headfirst into the automotive world, Christian's personal story and relentless drive for success make him stand out. His goal? To break the cycle of poverty and be the catalyst for change in his family. Fueled by discipline, ambition, and a desire to master the art of sales, Christian’s future is undoubtedly bright, and he is determined to achieve his dreams in the land of opportunity.   Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership’s sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI techno

    1h3min

  5. 22 DE OUT.

    The Future of Automotive: Mastering Media & Navigating Through the EV and AI Revolution

    In this power-packed episode of the Millionaire Car Salesman Podcast, Sean V. Bradley, President of Dealer Synergy, and Karen Bradley, CEO of Dealer Synergy, have the pleasure of sitting down with none other than the legend himself, Jim Fitzpatrick co-founder and president of CBT News! “Behind every great salesperson is a positive mental attitude, and behind every loser is typically the opposite of that." - Jim Fitzpatrick Recorded in the jaw-dropping CBT News studio, this episode is INTENSE! We’re talking about Jim’s EPIC journey from running a dealership to building a digital media empire that’s changing the game for the automotive industry! "If your dealership is 30-40% off [of your sales goals], you’re going to want start listening." - Jim Fitzpatrick But we don’t stop there! We dive DEEP into the hottest topics shaking up the industry right now—like the rise of electric vehicles (EVs), the power of artificial intelligence (AI), and how they’re transforming the dealership model. Plus, Jim brings the HEAT with stories from his exclusive interviews with top industry insiders. If you want to know what’s NEXT for dealerships and how to STAY AHEAD! Don’t miss out, tune in NOW!   Key Takeaways Transformative Platforms: CBT News serves as a 'town hall' for the automotive industry, connecting dealers, executives, and other professionals to share ideas and tackle common challenges. Dealer and Vendor Perspectives: Jim's dual experience as a dealer and vendor allows him to provide unique insights and facilitate balanced discussions relevant to all stakeholders. Industry Evolution: Current industry trends like EVs and AI significantly influence dealership operations, and staying ahead is crucial for success. Interpersonal Dynamics: The benefits and challenges of working with a spouse in a professional setting can lead to a successful business partnership and personal growth. Adapting to Change: The automotive industry must embrace innovation and adaptability to overcome existing challenges and meet consumer demands. About Jim Fitzpatrick Jim Fitzpatrick is the co-founder and president of CBT News, a leading platform providing news and interviews dedicated to the automotive industry. With over 25 years of experience in the car business, Jim has transitioned from dealership management to digital media, leveraging his experience to bridge communication between dealers, OEM executives, and industry professionals. Before launching CBT News, Jim was involved with Force Marketing, where he implemented impactful automotive marketing strategies. Known for his engaging interviews and insightful industry analysis, Jim continues to influence and inform automotive professionals nationwide.   Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership’s sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades

    50min

  6. 15 DE OUT.

    EP 9:22 The CRM Revolution: Why Your Dealership Can't Afford to Continue Ignoring This Tool

    In this power-packed episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley sits down with two top executives from Cox Automotive's VinSolutions – Mark Vickery, AVP of Performance Management, and Kevin Schmitt, Senior Performance Manager. Together, they dive deep into the exclusive VinSolutions Masterclass happening on November 6th in Chicago, designed to help automotive dealers maximize their CRM effectiveness. "CRM is your compass. If you want to sell more cars, you need to know where you're at, where you're going, and where the problems are." - Kevin Schmitt The conversation focuses on the importance of CRM in today's automotive industry and how dealerships can optimize their systems for peak performance. Mark and Kevin share insights on the importance of culture, accountability, and performance management in transforming CRM tools into powerhouse strategies for success. This episode is a must-listen for anyone looking to get the most out of their CRM and take their dealership's performance to the next level! "Creating a culture of accountability is the foundation of CRM success; without it, nothing else matters as much." - Mark Vickery ------------------------------- 🚨 Attention Millionaire Car Salesman Members! 🚨 Want to level up your dealership’s CRM game and boost sales? 🌟 Join the exclusive FREE VinSolutions Masterclass on November 6th in Chicago! Hosted by Sean V. Bradley and VinSolutions’ top experts, this full-day event is designed to help YOU master your CRM and unlock the tools, strategies, and best practices that top dealerships use to sell more cars, acquire more inventory, and drive higher profits. 💰   ✨ Seats are limited – secure your spot now and bring your laptop for a hands-on learning experience: www.TinyURL.com/VinSolutions2024 📍 Location: Hilton Chicago/Oak Brook Resort & Conference Center 📅 Date: November 6th, 2024 🎟️ FREE for Millionaire Car Salesman Members   Whether you're new to VinSolutions or a seasoned user, this Masterclass is FREE for all Millionaire Car Salesman members! You’ll walk away with actionable insights, CRM optimizations, and proven techniques that will skyrocket your dealership’s performance. 🚀 Don’t miss out on this game-changing event! Register today to transform your CRM and accelerate your success in 2025. 🔥   Key Takeaways CRM Utilization: Detailed focus on how effective CRM use is central to dealership success, impacting everything from sales processes to data management. Performance Management: Insight into Cox Automotive's approach to performance management with an emphasis on ongoing client support through events and workshops. Event Goals: Highlighting the importance of the November 6 masterclass, which will provide tools and knowledge to optimize CRM usage tailored to individual dealers’ needs. Dealer Education: Emphasizing training that combines direct involvement of dealers and CRM experts, aimed at real-world applicability and fostering meaningful change. Leadership and Culture: Identifying how leadership and fostering a culture of accountability are critical to realizing the full benefits of a CRM system.     About Mark Vickery Mark Vickery is the Associate Vice President (AVP) of Performance Management at Cox Automotive. With over 16 years at the company, Mark leads a team dedicated to enhancing the performance and utilization of VinSolutions CRM clients. His expertise includes developing strategic processes to improve dealer clients' operational efficiency and effectiveness.   About Kevin Schmitt Kevin serves as a Senior Performance Manager for Dealer Central at Cox Automotive. With over a decade of experience, he is known for his strong performance management skills focused on driving results for automotive dealerships. Kevin is an industry expert with hands-on experience managing dealerships, making significant improvements

    1h3min

  7. 1 DE OUT.

    EP 9:21 Age Is Just a Number: A Car Salesman’s Fast Track to Success—From Starting at 41 Years Old to Selling 40 Cars and Earning $16K in One Month

    In this electrifying episode of the Millionaire Car Salesman Podcast, Sean V. Bradley sits down with Barry Horn, an auto industry powerhouse and sales consultant at Bob Ruth Ford! In just two short years, this dynamic automotive professional has shattered expectations and transformed his life. Starting his car sales career at the age of 41, he sold an incredible 26 cars in his first month and hasn't slowed down since. With a consistent average of 29 cars per month and a record-breaking month of 40 sales in July, he’s living proof that it’s never too late to thrive in a competitive industry. In this podcast, he shares his financial journey from earning $9,000 in a previous job to grossing $16,000 in a single month through car sales! Join the conversation on the Millionaire Car Salesman Podcast, where high earnings are celebrated, and the hustle is real. His story isn't just about the numbers—it’s about finding the right opportunity later in life and maximizing it. This podcast is for anyone looking to break through barriers, push beyond limits, and understand the true potential of effort in a meritocratic field like car sales. If you believe in hard work and are looking for inspiration to seize your next big opportunity, this is the episode for you!   Key Takeaways It's Never Too Late to Start: Barry Horn entered the car sales industry at 41, proving that age is no barrier to success in a competitive field. First-Month Triumph: Despite being new to car sales, Barry sold 26 cars in his first month, showing that drive and dedication can yield quick results. Consistent High Performance: With an average of 29 cars sold per month, Barry’s success is not a one-time feat but a consistent achievement driven by focus and hard work. Record-Breaking Sales: In July, Barry reached a personal milestone, selling 40 cars and grossing $16,000, a testament to his mastery of the sales process. Financial Transformation: Barry’s journey highlights the incredible financial potential in the car sales industry, as he moved from earning $9,000 in a previous job to $16,000 in a single month. The Power of Opportunity: Barry’s story emphasizes the importance of finding the right career path that aligns with your personal values and work ethic, leading to both personal and financial growth. Meritocracy in Car Sales: The car business rewards hard work directly with financial success, making it an attractive option for those willing to put in the effort. Mindset of a Millionaire Car Salesman: This episode dives into the Millionaire Car Salesman Group’s ethos, where high earnings are celebrated, and success is accessible to anyone with ambition and grit. Inspiration for Late Bloomers: For those who think it’s too late to make a career change, Barry’s story is a powerful reminder that the right opportunity can lead to life-changing success at any stage of life. Breaking Barriers in Sales: This episode is a must-listen for anyone looking to push their limits, take control of their financial destiny, and thrive in the high-stakes world of car sales.   About Barry Horn Barry Horn is an accomplished automotive sales consultant who made a bold entrance into the car sales industry at the age of 41. With a background in sales and a drive for success, Barry quickly established himself as a powerhouse in the automotive field. In his first month, he sold an impressive 26 cars and has since maintained an average of 29 cars per month. His record-breaking month came in July, where he sold 40 cars and earned a remarkable $16,000, nearly doubling his previous income from another job. Barry’s journey is a testament to his relentless work ethic and belief in the meritocratic nature of the car business. He thrives in the fast-paced world of automotive sales, leveraging his experience and dedication to consistently exceed expectations. A member of the Millionaire Car Salesman Group, Barr

    1h2min

  8. 24 DE SET.

    Unlocking Top-of-Mind & Brand Awareness: Curating Creative Social Media Strategies & Engaging Content

    In this FUN and engaging episode of the Millionaire Car Salesman podcast, Sean V. Bradley and LA Williams are joined by Karen 'Karina' Bradley, the CEO of Dealer Synergy and a former recording artist, to discuss the intersection of music and the automotive industry! The episode kicks off with a vibrant introduction highlighting the release and success of Dealer Synergy's "Buy A Car" music video. Throughout the episode, Karen shares her rich history in the music industry, reflecting on her collaborations with artists like Meek Mill and Papoose and how these experiences have shaped her journey in the automotive industry! "It's not just about selling cars; it's about creating a brand that people love and remember." - Karen 'Karina' Bradley   The conversation transitions into discussing creative marketing strategies that dealerships can adopt. Using examples from her music career and Dealer Synergy's marketing initiatives, Karen emphasizes the importance of top-of-the-mind awareness (TOMA) and innovative social media content. The hosts brainstorm ideas such as car comparison parodies, celebrity impersonation videos, dealership reality show spoofs, and TikTok challenges. They stress that engaging and humorous content can significantly boost brand visibility, enhance customer relationships, and ultimately drive sales. Whether you're a new car salesman or a seasoned professional looking to refresh your marketing tactics, this episode is packed with practical advice and creative inspiration! Watch the Official ‘Buy A Car’ Music Video: https://youtu.be/YGKzwy9x-b8   Key Takeaways Innovative Marketing: Creative and humorous content, such as parodies and spoof videos, can significantly enhance customer engagement and boost dealership visibility. Top-of-the-Mind Awareness (TOMA): Consistently creating and posting engaging content can ensure that your dealership remains at the forefront of potential customers’ minds when they are ready to make a purchase. Utilizing Social Media: Platforms like TikTok are essential for reaching younger audiences and expanding your dealership's reach through challenges and user-generated content. Collaborative Efforts: Engaging employees and customers in creative projects enhances workplace culture and promotes a sense of community around your brand. Leverage Backgrounds: Drawing on diverse experiences, such as a background in the music industry, can offer unique insights and approaches to dealership marketing strategies.   About Karen ‘Karina’ Bradley Karen 'Karina' Bradley, also known as KB, is the CEO of Dealer Synergy, a company she has helped grow into a dominant force in the automotive industry. Karen was a recording artist before transitioning into her current role. During her music career, she collaborated with high-profile artists such as Meek Mill, Papoose, and DJ Diamond Kuts. Known for her exceptional skills in video search engine optimization and social media marketing, she brings a creative edge to Dealer Synergy’s operations and is instrumental in blending innovative marketing strategies with traditional sales tactics. Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership’s sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudl

    56min
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The Millionaire Car Salesman Podcast is the #1 resource for automotive sales professionals, managers and owners. Let Sean V. Bradley, CSP and L.A. Williams teach you how to make money, accumulate wealth, and all-out ball-out in the automotive industry.

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