Stop Scrolling, Start Scaling® Podcast

Ninety Five Media
  • 5.0 (23)
  • MARKETING
  • UPDATED SEMIWEEKLY

The go-to podcast for entrepreneurs, founders, and content creators ready to conquer the ever-changing world of digital marketing. Each episode, Emma Tessler, founder of Ninety Five Media, shares real talk on how to stay ahead of platform changes, navigate the all-powerful algorithms and strategize like a pro so you can skillfully apply marketing strategies that actually grow your business. Packed with industry-leading insights, ahead-of-the-curve tools and advice you can implement right now, this podcast is like sitting down with a friend who gets it. Grab a coffee and join Emma every Monday and Wednesday to transform your social media marketing from overwhelming to opportunity-packed.

  1. 20H AGO

    227. Stop Trying Something New Every Week. Do This Instead (Social Bite)

    If your marketing feels like it's stuck in a constant cycle of starting over, this episode will hit home. "Shiny object syndrome" – that impulse to chase every new trend when results don't come fast enough – has a cost. In this episode, Emma explains why consistency, not constant change, is the real driver of long-term marketing success. She breaks down how frequent pivots confuse algorithms, audiences, and even your internal team, resetting your growth every week. Think of it this way: just like your monthly retirement investments, consistent content acts like compounding interest, building data, trust, and algorithmic strength over time. Whether you're rebuilding your online presence or refining a mature strategy, this bite-size episode will remind you that steady, strategic consistency is what scales. Listen in as Emma explains: Why constantly changing your marketing strategy resets your progress each week How consistency builds algorithmic trust, audience recognition, and data reliability How often to review performance so you can make data-driven, not panic-driven, adjustments   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    15 min

  2. 5D AGO

    226. 5 Marketing Trends That Defined 2025 - and How to Leverage Them in 2026

    The marketing world didn't just evolve in 2025, it exploded with change. From AI-powered strategies to the rise of social search, this year has completely reshaped how brands connect, sell, and scale online. In this episode, Emma takes you behind the biggest shifts transforming digital marketing and reveals how to future-proof your strategy heading into 2026. You'll hear why short-form video still reigns supreme (and how it's changed), how social platforms are now the go-to search engines, and what AI's mainstream integration means for your brand's visibility. Plus, Emma unpacks the growing power of micro-communities and the seamless explosion of in-app shopping, all backed by the latest data. If you're ready to reflect, adapt, and stay miles ahead of your competition, this is your marketing success roadmap for 2026. Listen in as Emma explains: Why "Video is Queen" and what's driving 82% of internet traffic How social media has officially replaced Google as the top search tool What AI-driven strategy means for brand growth and customer experience   And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media     Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    27 min

  3. NOV 10

    225. Stop Leaving Leads on the Table: How to Turn Event Attendees into Clients (Social Bite)

    What if the real magic of lead generation happens after your event ends? You know that your audience is most engaged immediately after an event. Reaching out in that window builds genuine connection and trust. In this episode, Emma shares the often-overlooked post-event strategy that has become one of the most effective lead drivers for Ninety Five Media, and it's far simpler than you might think. There is just one small but intentional step you can take after a workshop, networking event, or live session to transform fleeting interest into meaningful conversations and real conversions. You'll learn how thoughtful follow-ups, from personalized DMs to quick voice notes, can warm your audience faster than any standalone social post ever could. This episode is your reminder that social media doesn't end when the event does; it's the bridge that turns visibility into opportunity. Listen in as Emma explains: The importance of diversifying your touchpoints and not relying solely on social media to generate leads Her favorite communication method for bridging the gap between interest and conversion after an event How to treat every new follower or post-event connection as a conversation starter And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media    Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    14 min

  4. NOV 5

    224. November 2025 Marketing Updates: Walmart + Chat GPT Partnership, Netflix x Spotify Shows & Instagram's Algorithm Shift

    AI is no longer the future of marketing, it's the present. In this month's Marketing Updates episode, Emma breaks down the five biggest shifts redefining how we search, shop, and create online. From Walmart's groundbreaking partnership with OpenAI to Netflix's bold move into podcasting, November's updates reveal how fast social platforms and consumer behavior are evolving, and what it means for your business heading into 2026. You'll also learn why Instagram is testing new algorithm controls and experimenting with Reels as the default feed, plus how Meta's latest holiday ad toolkit can help you boost Q4 results. These changes aren't just trends – they're signals of a complete transformation in how consumers discover and buy products online. Whether you're a marketer, creator or entrepreneur, tune in to discover the AI-driven shifts and opportunities that will shape the online marketing landscape in 2026 and beyond. Listen in as Emma explains: How Walmart + OpenAI are redefining eCommerce through "conversational shopping" Why Netflix and Spotify's partnership signals a new era for podcasting Meta's top holiday season ad strategies to maximize your Q4 sales and visibility   And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media     Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    26 min

  5. NOV 3

    223. Marketing Is Not an Expense, It's Your Highest-Return Investment (Social Bite)

    If you're looking at marketing as an expense in your business, that mindset is actually holding you back from real growth. In this episode you will learn how to reframe your mindset around marketing and begin thinking about it as an engine that powers your business. The truth is, without marketing, sales dry up, opportunities fade, and growth stalls. When you invest strategically, every corner of your business benefits. From attracting dream clients and top talent to freeing up your time and increasing your company's valuation, Emma explains how marketing multiplies your results far beyond the dollars you spend. She also shares practical ways to recognize if you're still stuck in a scarcity mindset and how to shift into a long-term growth perspective that fuels sustainable success. This is the mindset shift that takes your brand from survival to unstoppable momentum. Listen in as Emma explains: Why founders fail when they treat marketing as a line-item expense The ROI metrics that truly show your marketing's value Practical signs you need to shift from scarcity to investment thinking And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media    Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    17 min

  6. OCT 29

    222. Why Now is the Best Time to Sell Services, Even When Everyone's Selling Products

    When everyone else is pushing products, the smartest entrepreneurs are selling transformation. In this episode, Emma reveals why Q4 isn't just a shopping season, it's decision season for your dream clients. As consumers look ahead to the new year, they're not just buying quick fixes; they're investing in lasting support and strategic growth. That's where your services come in. Emma breaks down how to position your brand as the "private chef" solution in a market full of ingredients, helping your audience understand the value of done-for-you transformation over DIY. You'll learn how to market effectively during the holiday rush, create genuine urgency without discounts, and stand out from the product-heavy noise filling everyone's feed. If you've ever felt overshadowed by Black Friday launches or holiday promos, this episode will shift your mindset and show you how to make Q4 your strongest, most profitable quarter yet as a service provider. Listen in as Emma explains: Why service providers thrive when everyone else is selling products How to market transformation instead of transactions this holiday season Simple strategies to create urgency and boost conversions in Q4 And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media     Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    26 min

  7. OCT 27

    221. From DIY Emails to 73% Open Rates: Inside a Jewelry Brand's 5-Month Transformation (Social Bite)

    What if a few simple email tweaks could transform your sales? In this episode, Emma shares a powerful case study from a fine jewelry brand known for non-traditional engagement rings and meaningful design. Within just five months of working with Ninety Five Media, this brand saw skyrocketing open rates, stronger click-throughs, and more returning customers, all through intentional, data-driven email marketing. Emma breaks down exactly what changed: from list segmentation and refreshed design to smarter timing and unwavering consistency. Whether you're a founder managing your own marketing or ready to outsource to an expert team, this episode proves what's possible when you pair creative storytelling with strategic execution. Listen in as Emma explains: How segmentation and list hygiene dramatically boost deliverability The design refreshes that convert browsers into buyers Why consistency (not volume) drives sustainable email growth   And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    16 min

  8. OCT 22

    220. Part 2: 5 Must-Know Q4 Marketing Strategies - Product Business Edition

    Q4 strategy doesn't have to mean endless discounts. It's time to think bigger. In this episode, Emma reveals how product-based business owners can dominate the final quarter of the year without slashing prices or relying on flash sales. From building VIP access campaigns that spark excitement, to creating story-driven bundles that connect emotionally with your audience, you'll discover how to turn your holiday marketing into a powerful brand-building season. Emma also shares how to use user-generated content, experiential pop-ups, and cross-brand collaborations to create memorable customer experiences that drive real revenue, not just quick conversions. If you're ready to finish 2025 strong and step confidently into 2026 with a thriving, loyal community behind your brand, this is the episode you can't afford to miss. Listen in as Emma explains: How to reframe discounts into exclusive access that drives urgency and loyalty The secret to designing story-driven holiday bundles that actually sell Why UGC and community storytelling outperform traditional Q4 ad strategies And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

    41 min
See All (227)

5
out of 5
23 Ratings

About

The go-to podcast for entrepreneurs, founders, and content creators ready to conquer the ever-changing world of digital marketing. Each episode, Emma Tessler, founder of Ninety Five Media, shares real talk on how to stay ahead of platform changes, navigate the all-powerful algorithms and strategize like a pro so you can skillfully apply marketing strategies that actually grow your business. Packed with industry-leading insights, ahead-of-the-curve tools and advice you can implement right now, this podcast is like sitting down with a friend who gets it. Grab a coffee and join Emma every Monday and Wednesday to transform your social media marketing from overwhelming to opportunity-packed.

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