80 episodes

The Stop Scrolling, Start Scaling Podcast is a Digital Marketing podcast focused on showing you that social media marketing can be fun rather than frustrating and that you aren’t alone in figuring out this crazy world of social media algorithms. If you’re looking for strategies, insights, and applicable tools to start seeing results with your digital marketing today, you’ve come to the right place.

Stop Scrolling, Start Scaling Podcast Emma Tessler

    • Business
    • 5.0 • 14 Ratings

The Stop Scrolling, Start Scaling Podcast is a Digital Marketing podcast focused on showing you that social media marketing can be fun rather than frustrating and that you aren’t alone in figuring out this crazy world of social media algorithms. If you’re looking for strategies, insights, and applicable tools to start seeing results with your digital marketing today, you’ve come to the right place.

    80. From Zero to Viral: How I Would Set Up A New Instagram Account for Success

    80. From Zero to Viral: How I Would Set Up A New Instagram Account for Success

    In this episode, Emma breaks down the essential phases of starting a new Instagram account from scratch. Focusing on goal setting, financial planning, content planning, and making necessary adjustments, Emma provides comprehensive strategies to effectively launch and grow your Instagram presence, from the very beginning. Whether you're a brand looking to expand your reach or an individual aiming for growth, these insights are key to jumpstarting your success.
    Listen in as we explore:
    - Setting clear and realistic goals for your new Instagram account
    - Planning your budget with potential financial investments for social media success
    - Developing a content strategy that suits your brand identity and audience needs
    - The importance of regularly reviewing your strategy and adapting based on analytics
    And much, much, more!
     
    Connect with Ninety Five Media:
    Website  
    Instagram 
    Need Support with Your Podcast? We’ve got you covered 
    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  
    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
    Try Later for yourself! try.later.com/ninetyfivemedia
     

    • 25 min
    79. Schedule Social Media Content Like a Pro with Later.com

    79. Schedule Social Media Content Like a Pro with Later.com

    In this episode, Emma dives into Ninety Five Media’s favorite tools and strategies for scheduling social media content strategically across all platforms. She highlights the significance of scheduling for a successful marketing strategy and gives an in-depth look at why Later.com has become the go-to social planning tool for the Ninety Five Media agency since 2019. If you're still manually posting or struggling to find the right scheduling platform, this episode is packed with insights and recommendations to streamline your process.
    Listen in as we discuss:
    • Why content scheduling is key to a successful marketing strategy
    • Comparing different scheduling tools and why Later.com stands out
    • The benefits of Later's easy-to-use interface for clients and social media managers
    • The decision-making process behind switching from Planoly to Later
    And much, much, more!
    Connect with Ninety Five Media:
    Website  
    Instagram 
    Need Support with Your Podcast? We’ve got you covered 
    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  
    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
    Try Later for yourself! try.later.com/ninetyfivemedia
     

    • 19 min
    78. Drive More Sales By Strengthening Your Brand Copywriting with Kayla Dean

    78. Drive More Sales By Strengthening Your Brand Copywriting with Kayla Dean

    It’s no secret that post-2020, conventional methods of marketing are not cutting it. Your brand’s narrative should be meticulously woven into business strategies to build communities and genuine connection to your audience!
    In this episode, Emma is joined by Kayla Dean, a seasoned copywriter and messaging strategist to unpack the importance of understanding client experiences to guide business strategies and the significant impact of conversion copy on business success. 
    With recent shifts in social media and consumer behaviors, especially post-COVID, they delve into adapting marketing approaches to these new challenges, emphasizing brand storytelling and consistent messaging across all platforms.
    Listen in as we speak about:
    The value of customer insights in crafting compelling copy
    Improving marketing through analyzing client testimonials
    Conversion copy's impact on driving business
    Adapting to changes in customer behavior and the digital landscape
    Ensuring cohesive brand messaging for better engagement
    And much, much, more!
     
    Connect with Kayla: 
     
    Website
     
    Instagram 
     
    How to Position Your Signature Offer
     
    Connect with Ninety Five Media:
    Website 
    Instagram
    Need Support with Your Podcast? We’ve got you covered  
    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  
    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 
     

    • 36 min
    77. Your April 2024 Marketing Updates: LinkedIn's Video Feed, Instagram's Carousel Change, TikTok's Shopping, and MORE!

    77. Your April 2024 Marketing Updates: LinkedIn's Video Feed, Instagram's Carousel Change, TikTok's Shopping, and MORE!

    In this episode, Emma shares April 2024 updates in the digital marketing space. LinkedIn surprises with a new dedicated video feed, Instagram experiments with broader carousel posts, and TikTok advances its e-commerce with auto-populated product catalogs in carousel videos. Finally, Instagram extends Reel lengths, catering to the trend of long-form content. Emma shares her enthusiasm for adapting to these changes for effective marketing strategies. Tune in to hear more!
    Listen in as we speak about:
    LinkedIn’s Leap into Video
    Instagram’s Carousel Expansion
    Tik Tok’s E-Commerce Evolution
    Instagram’s Newest Feature
     
    And much, much, more!
     
     
    Connect with Ninety Five Media:
    Website 
    Instagram
    Need Support with Your Podcast? We’ve got you covered  
    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  
    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

    • 19 min
    76. Making the Leap: Turning Your Side Hustle Into Your Full-Time Career

    76. Making the Leap: Turning Your Side Hustle Into Your Full-Time Career

    In this episode, Emma shares her personal journey from side hustling to turning Ninety Five Media into her full-time career. The transition from juggling multiple responsibilities to focusing solely on building something you're passionate about can be daunting. Tune in if you are curious about what this looks like, considering this transition yourself, or want to learn more about what the journey looked like for someone else. You’ll find guidance and inspiration in this episode as Emma dives into the complexities of turning your side hustle into your full time career.
    Listen in as we speak about:
    The Decision to Go All In
    Being Financially Prepared
    Embracing Change and Uncertainty
    Practical Advice for Transitioning
     
    And much, much, more!
     
     
    Connect with Ninety Five Media:
    Website 
    Instagram
    Need Support with Your Podcast? We’ve got you covered  
    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  
    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

    • 28 min
    75. So You’ve Made the Perfect Hire…Now What? Learn Strategic Delegation + Optimized Systems with Selina Johnson

    75. So You’ve Made the Perfect Hire…Now What? Learn Strategic Delegation + Optimized Systems with Selina Johnson

    With businesses striving to scale and innovate, having a well-functioning team is often the key to success. But what are the secrets to building such teams? How can entrepreneurs navigate the complexities of team building and ensure that their efforts lead to tangible results? In this episode, Selena Johnson, a seasoned team operations strategist and speaker, shares her invaluable insights into team building and productivity. With over 20 years of operations expertise, Selena has collaborated with industry powerhouses and empowered CEOs to cultivate teams that thrive without constant micromanagement.
    Listen in as we speak about:
    The 3 Pillars of Effective Team Building
    Overcoming the “I Can Do It Better Myself” Mentality 
    The Liberation of Delegating Responsibilities
    Streamlining Operations for Sustainable Growth
     
    And much, much, more!
     
    Connect with Selina: 
     
    Website
    Instagram 
    LinkedIn
    What's Your Delegation IQ?
     
     
    Connect with Ninety Five Media:
    Website 
    Instagram
    Need Support with Your Podcast? We’ve got you covered  
    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  
    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

    • 32 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

MacFan2008 ,

Invaluable podcast!

Emma’s wisdom and charm are incredible. Her insights and advice are on point, clear and powerful. This is now a regular part of my podcast rotation!

Slyfox456 ,

If you’re into SMM listen to this one!

Emma and her team and indeed so knowledgeable and helpful, I love this podcast!
Straight to the point educational content!

GreyHorseMedia ,

We All Have A Friend In “The Biz”

Emma and her team have brought fellow SMM and business owners alike such an incredible tool with the “Stop Scrolling, Start Scaling” podcast. A great resource for actionable items to help you improve your effectiveness and find answers. Thank you Ninety Five Media!

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