86 episodes

The Stop Scrolling, Start Scaling Podcast is a Digital Marketing podcast focused on showing you that social media marketing can be fun rather than frustrating and that you aren’t alone in figuring out this crazy world of social media algorithms. If you’re looking for strategies, insights, and applicable tools to start seeing results with your digital marketing today, you’ve come to the right place.

Stop Scrolling, Start Scaling Podcast Emma Tessler

    • Business
    • 5.0 • 15 Ratings

The Stop Scrolling, Start Scaling Podcast is a Digital Marketing podcast focused on showing you that social media marketing can be fun rather than frustrating and that you aren’t alone in figuring out this crazy world of social media algorithms. If you’re looking for strategies, insights, and applicable tools to start seeing results with your digital marketing today, you’ve come to the right place.

    86. Your June 2024 Marketing Updates: IG Starts Pushing Shares, TikTok’s New Interface, YouTube’s AI Features + MORE!

    86. Your June 2024 Marketing Updates: IG Starts Pushing Shares, TikTok’s New Interface, YouTube’s AI Features + MORE!

    In this episode, Emma shares the latest June 2024 marketing updates that every marketer and business owner should know. From new tools on TikTok to Instagram's evolving metrics and YouTube's AI innovations, staying ahead of the curve is vital. Emma delivers in-depth insights into how these changes impact your marketing strategies and actionable advice on leveraging them for your brand's growth. Whether you're a DIY marketer or managing a team, this episode is packed with valuable information you can start using today.
    Listen in as we speak about:
    TikTok's new management platform, TikTok Studio, and its implications for content creators.
    Why Instagram Shares are gaining importance and how to make your content more shareable.
    YouTube's introduction of AI soundtracks, Dreamtrack, and its potential impact on the platform’s ecosystem.
    And much, much more!
    Connect with Ninety Five Media:
    Website  
    Instagram 
    Need Support with Your Podcast? We’ve got you covered 
    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  
    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
     

    • 18 min
    85. From Conversation to Conversion: Maximizing Instagram DMs for Business Growth and Sales

    85. From Conversation to Conversion: Maximizing Instagram DMs for Business Growth and Sales

    In this episode, Emma discusses the dynamic potential of leveraging your Instagram DM's for generating leads and driving sales. Social media content alone isn't enough without engagement and authentic interactions. Highlighting real-life examples from Ninety Five Media clients who have made many sales in their DMs, Emma delves into actionable strategies, key tips, and insights on utilizing your Instagram DM's effectively. Whether you're an entrepreneur, social media manager, or marketer, this episode offers invaluable advice for transforming DM's into a powerful sales tool.
    Listen in as we speak about:
    The importance of engagement and community building in social media
    Transitioning public inquiries into private DM conversations
    Strategies for making genuine connections without the out-dated sales tactics
    And much, much more!
    Connect with Ninety Five Media:
    Website  
    Instagram 
    Need Support with Your Podcast? We’ve got you covered 
    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  
    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
     

    • 26 min
    84. The Leap to $1 Million: Building a Sustainable Agency With Profit In Mind with Melissa Lohrer

    84. The Leap to $1 Million: Building a Sustainable Agency With Profit In Mind with Melissa Lohrer

    In this episode, Emma is joined by Melissa Lohrer, founder of Waverly Ave Consulting to  dive deep into the intricacies of aligning business roles with revenue-driving activities for optimal efficiency and growth. The two discuss the importance of reverse engineering business goals, refining client interactions, and transitioning to more lucrative engagements. If you’ve been looking for new ways to elevate your business to new heights of profitability and sustainability as an agency owner, this one's for you!
    Listen in as we speak about:
    The importance of aligning billable hours with revenue goals
    Strategies for scaling your business and ensuring sustainable growth
    Practical tips for refining your client base and maximizing profitability
    And much, much more!
    Connect with Melissa:
    Website  
    Instagram 
    LinkedIn
    Are you an agency owner looking for guidance on growth? Explore Agency Office Hours with Melissa
    Connect with Ninety Five Media:
    Website  
    Instagram 
    Need Support with Your Podcast? We’ve got you covered 
    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  
    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

    • 48 min
    83. How Social Media Became a Search Engine

    83. How Social Media Became a Search Engine

    In this episode, Emma dives deep into the evolution of social media as the new leading search engine, reshaping how consumers discover and interact with brands. In today's digitally driven market, understanding this shift is crucial for businesses aiming to enhance their online visibility and engagement. Emma outlines practical strategies for leveraging social media platforms like Instagram, TikTok, and Meta AI to optimize search results and attract more customers.
    Listen in as we explore:
    The transition of social media from mere communication platforms to powerful search engines Effective methods for you to utilize social media for greater reach and engagement Insights on optimizing content with keywords across various platforms The impact of Meta AI and other technological advancements on search capabilities And much, much, more!
    Connect with Ninety Five Media:
    Website  
    Instagram 
    Need Support with Your Podcast? We’ve got you covered 
    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  
    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

    • 22 min
    82. Leveraging LinkedIn: Effective Strategies for Boosting Your Lead Generation with Molly Godfrey

    82. Leveraging LinkedIn: Effective Strategies for Boosting Your Lead Generation with Molly Godfrey

    In this episode Emma and Molly Godfrey, founder of Build Impact Convert, dive deep into the art of using LinkedIn as a leading marketing tool for lead generation. As digital landscapes evolve, the strategy behind content creation and personal connections on LinkedIn has never been more important. From the effectiveness of LinkedIn's free vs. Premium accounts to strategic content planning, they cover all the bases needed for boosting visibility and engaging potential clients effectively.
    Listen in as we explore:
    Efficient strategies for maximizing LinkedIn content and lead generation
    The benefits and limitations of LinkedIn's free vs Premium accounts
    The importance of crafting compelling hook sentences and storytelling in posts
    Engagement metrics that matter: from likes to direct client messages
     
    And much, much, more!
     
    Connect with Molly:
    Website
    LinkedIn
    Instagram
    Build Impact Convert On-Demand Workshops
     
    Connect with Ninety Five Media:
    Website  
    Instagram 
    Need Support with Your Podcast? We’ve got you covered 
    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  
    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

    • 37 min
    81. Your May 2024 Marketing Updates: Pinterest’s AI-Powered Search, LinkedIn's New Premium Features, UMG’s TikTok Compromise + MORE!

    81. Your May 2024 Marketing Updates: Pinterest’s AI-Powered Search, LinkedIn's New Premium Features, UMG’s TikTok Compromise + MORE!

    In this episode, Emma dives into the latest and most impactful marketing updates for May. Covering significant shifts from major platforms like TikTok, Instagram, Pinterest, and LinkedIn, Emma provides crucial insights that every entrepreneur, founder, and digital marketer should be aware of. Tune in to learn about recent changes in social media strategies, AI-driven personalization, and new features ideal for enhancing user and brand engagement.
    Listen in as we discuss:
    UMG’s strategic moves on TikTok and its implications for marketers
    Instagram’s new notify sticker and its potential impact on follower engagement
    Pinterest’s diversity focused AI-powered search filters aimed at improving personalization
    LinkedIn’s latest trial features aimed at boosting company page visibility
    And much, much, more!
     
    Connect with Ninety Five Media:
    Website  
    Instagram 
    Need Support with Your Podcast? We’ve got you covered 
    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  
    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

    • 21 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

MacFan2008 ,

Invaluable podcast!

Emma’s wisdom and charm are incredible. Her insights and advice are on point, clear and powerful. This is now a regular part of my podcast rotation!

Episode 82 on LinkedIn is a “must listen”!

Slyfox456 ,

If you’re into SMM listen to this one!

Emma and her team and indeed so knowledgeable and helpful, I love this podcast!
Straight to the point educational content!

GreyHorseMedia ,

We All Have A Friend In “The Biz”

Emma and her team have brought fellow SMM and business owners alike such an incredible tool with the “Stop Scrolling, Start Scaling” podcast. A great resource for actionable items to help you improve your effectiveness and find answers. Thank you Ninety Five Media!

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