12 episodes
Stop The Scroll w/ Brianna Doe Brianna Doe
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- Business
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5.0 • 22 Ratings
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B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful. Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field.
Whether you're crafting your inaugural influencer marketing initiative or seeking to elevate existing programs, join us on Stop the Scroll as we guide you through the journey. Thanks for tuning in!
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Building Meaningful Influencer Partnerships with ZoomInfo's Justin Levy | Ep 11
In this episode of Stop the Scroll, host Brianna Doe interviews Justin Levy, an influencer marketing expert, about strategies and best practices for B2B brands looking to get started with influencer marketing. They discuss how to build relationships with creators, influencer partnership structures, getting leadership buy-in on campaigns, and budget-friendly tactics.=================================================================Best Moments:(04:41) Strategies for identifying and establishing...
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B2B Influencer Marketing with Christina Le: Budgeting, Rates, and Relationship Building | Ep 10
In this episode of Stop the Scroll, host Brianna Doe interviews social media strategist Christina Le about influencer marketing, specifically around budgeting and getting fair compensation. They discuss the differences between influencer marketing and creator marketing, strategies for negotiating rates, and building strong partnerships between brands and creators.=================================================================Best Moments:(02:50) The challenges of determining budgets and rat...
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How to Create Content Consistently For B2B Influencer Partnerships | Bri's Brief | Ep 9
In this episode of "Stop the Scroll", host Brianna Doe shares tips for influencers on how to effectively partner with B2B brands. You will learn key strategies for consistent content creation, building engagement, establishing a unique point of view, growing a quality audience, and making yourself accessible to potential brand partners.=================================================================Best Moments:(00:24) Influencers need to commit to consistent content creation and posting cad...
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Media Kit 101 — What to Include, How to Position Yourself, and More | Bri's Brief | Ep 8
In this episode of Stop the Scroll, host Brianna Doe gives content creators and influencers tips for when they look to partner with B2B brands. You'll learn about what marketers look for in influencer partners and why B2B influencer marketing is different from B2C. Listeners can expect to learn how to create an effective media kit to showcase themselves to potential B2B partners.Best Moments:(01:02) B2B and B2C influencers are not the same, and neither are the way they pitch themselves to bra...
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Influencer NEEDS That You MUST Know | Bri's Brief | Ep 7
In this episode of "Stop the Scroll", host Brianna Doe discusses what influencers look for when partnering with brands on influencer marketing campaigns. You'll also hear how brands can effectively collaborate with influencers to drive results.=================================================================Best Moments:(01:04) Importance of setting clear goals and communicating them to your influencers(02:44) Giving influencers creative freedom to experiment with content — they know their au...
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How to Avoid Being a PAIN When Working With B2B Influencers | Bri's Brief | Ep 6
In this episode of "Stop the Scroll", host Brianna Doe shares her best practices for B2B influencer marketing content creation. You'll hear how B2B and B2C influencer marketing differ — with B2B requiring a more educational, long-term approach focused on establishing subject matter experts as trusted thought leaders.=================================================================Best Moments: (00:55) Understanding the differences between influencer marketing in B2B vs. B2C(02:12) Establishin...
Customer Reviews
Real tips
I like that Bri actually gives real examples you can learn from instead of giving general concepts alone.
Short Episodes that Pack Knowledge-Full Punches
I love learning from Brianna! She’s a marketing GENIUS! She generously shares her wisdom with clarity and efficiency. So glad she’s launched this podcast. It was an immediately follow for me. I listened to ALL of the launch episodes in one sitting. This is such an unbelievably valuable resource.
Must listen for marketers!
Brianna is a top voice in modern marketing and doesn’t just give the usual high level advice- you leave her show with instantly actionable tips. She actually makes you smarter. Love learning from her on my morning walks!