The evolution of the Midcore mobile with Boris Kalmykov, Co-founder & CEO, Hypemasters

On this episode of Story Mode with Sanlo, Olya speaks with Boris Kalmykov, Co-founder & CEO of Hypemasters, about the evolution of the Midcore mobile games genre. They cover a wide range of topics, including: • The main shifts in player behavior that are impacting Midcore mobile games. • How Hypemasters shifted from hyper casual to midcore games. • The importance of marketability tests in the midcore development process. • Midcore monetization and retention on mobile versus PC (Steam). • Why midcore games are appealing for developers to build. • Why Hypemasters decided to build certain services, like LiveOps, in-house and why they use external vendors like Unity and Photon for their gaming engine and multiplayer engine. • The cross platform opportunities with midcore, how to understand if cross-platform is right for your game, and considerations to make when making a PC version of your mobile game. About Boris Boris co-founded Hypemasters in 2019, known for their hit PvP mobile game - World War Armies. With a background in strategic roles at Facebook, Unity Technologies, and Goldman Sachs, Boris brings a wealth of experience to Hypemasters, where his team focuses on creating legendary PvP games that resonate with players globally.