Stukent Expert Session Podcast Stukent, Inc.

Whitney Eichinger serves as Southwest Airlines’ Vice President of Culture & Engagement. In her role, Whitney ensures that culture remains at the heart of Southwest’s business. She leads company initiatives designed to better understand, support, and engage Employees across all workgroups throughout their Southwest career.
Whitney first joined Southwest in 1999, serving as a media spokesperson and leader on Southwest’s communications team. In 2014, Whitney moved to Michigan and led a global communications team at Ford Motor Company, followed by serving as Director of Communications and then Vice President Communications at Bedrock and Rock Ventures. In 2019, Southwest was excited to welcome Whitney back to lead the Culture and Engagement Department.

In this video, Cody Ryan Martell shares advice on how to write for the customer's journey. He shares a few examples of projects that he has worked on as the Creative Director at Reset Group and the processes he goes through to be successful. Cody shares:
Why good writing makes a difference How to equip yourself with a strong start How to check yourself throughout the writing process.

Part 8 of 8. After watching parts 1-7, you’ll have a base knowledge for getting started on Instagram. In this final session, Anna covers several different methods you can use to make money using Instagram.

Part 7 of 8. Anna covers the key differences in stories and IGTV content. After watching this session you'll understand when and why you should post stories and IGTV content.

Part 6 of 8. In this Expert Session, Anna covers what you need to do to run a successful ad campaign on Instagram. She explains the differences between paid and organic content, why you need both types of content, and she provides a few real-world examples of profitable Instagram ad campaigns.

Part 5 of 8. In this session, Anna covers how to run a successful influencer marketing campaign by describing how to find the right influencers for your brand and how to negotiate the right price point.