Subscription Box Basics Julie Ball + Renae Gonzalez

Join me on a stroll down memory lane with the remarkable Antoinette Abrahamson, the entrepreneurial spirit behind The Ring Boxes and The Belly Bundle. Antoinette's passion for celebrations sparked the inception of her companies, offering brides-to-be and expectant mothers beautifully curated, cost-effective gifts.

Our candid conversation takes us back to our early days, the trials of product sourcing, and the sheer delight of seeing our labors of love come to fruition. Listen in to her juicy story on a vendor gone bad and learn from her mistakes. As two entrepreneurs woven together by mutual support and growth, you'll love this conversation!

RESOURCES MENTIONED
https://www.klaviyo.com/https://www.gorgias.com/ https://www.theringboxes.com/https://www.thebellybundle.com/https://www.instagram.com/antoinette_abrahamsen Support the show

Thinking of adding a subscription service to your existing business? We've got what you need! Learn the 5Ps of successful integration in our new podcast episode.  You'll LOVE hearing how recurring revenue can change the trajectory of your business and how automatic shipments can be a HUGE win for your customers!
Subscription Box pricing guide  Oats Overnight (referral link) Get $10 at Stickermule (new customers only, referral link) 

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Can you believe it's Q2 already? How about a little spring cleaning for your subscription box business? This episode is your guide to decluttering not just your physical space—be it a home office or a warehouse—but also your inventory and digital presence.  You'll ditch the clutter, feel rejuvenated and ready to get back in the game. 


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Prepare to have your mind blown, as e-commerce whiz Josh Coffy from E-commerce Alley joins us to reveal the secrets behind his clients' staggering $70 million sales figures, all thanks to Facebook ads and email marketing. 

If you're a subscription box entrepreneur looking to sharpen your ad strategy, this episode is your golden ticket. We're not just discussing the ins and outs of Facebook ads; we're diving into the compelling world of customer acquisition, strategic ad placements, and the nuances that turn good campaigns into great ones - like why that candid iPhone photo might just be your ad's best friend.

Josh brings his years of expertise to the table, offering up a mix of foundational strategies (step-by-step) and advanced tactics that cater to the unique challenges of subscription box businesses, including understanding the pivotal role of lifetime customer value.


Links:
https://www.alleypodcast.comJosh's free group: https://www.facebook.com/groups/ecommercealleyClick for the Advantage Plus shopping campaign tutorialGet all the details and your ticket at SubSummit.com, THE conference for sub box businesses. We'll see you in Dallas this June!
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In this episode, Renae & Julie unpack the customer expeerience in our latest chit-chat, where we rave about the magic of subscription boxes like Universal Yums. You'll hear us gush over the immersive experiences Universal Yums create, not just through the savory bites but also through the cultural nuggets hidden within—think trivia, book suggestions, and the stories behind each snack. We're opening up about how these little boxes of joy connect us to far-off places, stirring up memories of almost-visits to Paris and ancestral ties to countries like Poland and Ukraine.

Now, let's switch gears and talk savings and exclusive perks—but not the boring kind. We dissect the clever lure of Cinemark Movie Club's membership benefits and how accumulating credits can feel like finding hidden treasure.  We'll also give you the scoop on the ingenious marketing strategies that companies like Cinemark employ, such as a savings calculator that makes potential benefits feel tailor-made for you. So, tune in, get inspired to level up your own customer experience!

https://www.universalyums.com
https://www.cinemark.com/movieclub
Get all the details and your ticket at SubSummit.com, THE conference for sub box businesses. We'll see you in Dallas this June!
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Are shipping costs plundering your subscription box profits? Anchors aweigh, my friends, because we have charted a course to treasure! Today's episode is like finding a secret map to shipping efficiency. We're talking about PirateShip.com, a resource that's going to help you trim those sails on expenses and navigate the choppy waters of logistics. Get ready to hoist the Jolly Roger and let's set sail on the subscription box shipping adventure you never knew you needed! Too much pirate talk? 🤣 We couldn't help ourselves!

Resources mentioned:
Pirateship.comAmazon storefront for thermal printersGet all the details and your ticket at SubSummit.com, THE conference for sub box businesses. We'll see you in Dallas this June!
Support the Show.