SubX - The Subscriptions Economy in Retail and eCommerce

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SubX - The Subscriptions Economy in Retail and eCommerce

A structured introduction to the people, purposes and processes in the emerging "subscription economy" in multichannel retail. Series 1 co-incides with the launch of SubXWorld.com in 2023 that uncovered the next-level innovation and growth strategies in D2C subscriptions.

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  1. SubscriptionX 2024 - Victorinox

    EPISODE 1

    SubscriptionX 2024 - Victorinox

    Desi Reuben-Sealey, Senior Manager UX, Victorinox (Swiss Army Knife) joins Katie and Michael in the booth for a look at the importance of user experience - whether that is in a physical store; a direct-to-consumer offering or a subscription service. Discussion points in this episode:  How can retailers ensure high quality user experience across multiple touch pointsWhy excellent and on-going customer service is key to a legacy brand The part brick and mortar stores have to play Desi’s taste in watches Behind the microphones: Desi Reuben-Sealey, Senior Manager UX, Victorinox: https://www.linkedin.com/in/desireubensealey Michael Smink, Strategic Growth Lead EMEA, Chargebee: https://www.linkedin.com/in/michael-smink/ Katie Searles, Editor, InternetRetailing and DeliveryX: https://www.linkedin.com/in/katie-searles-522451132/ (00:00) - Tempo: 120.0

    26 min
  2. SubscriptionX 2024 - JOMO Club

    EPISODE 2

    SubscriptionX 2024 - JOMO Club

    Gemma Mills, CEO & founder of JOMO Club - a D2C membership featuring artisan alcoholic drink alternatives designed to promote the ‘Joy Of Missing Out’ - joins Katie and Hessell to discuss the inspiration behind her subscription business.  Discussion points in this episode:  How entrepreneurial spirit helps when launching a new subscriptionWhy events, and different seasons, are a key consideration when scaling a business How to build a club or community of shoppersWhat lessons can be learnt along the wayBehind the microphones: Gemma Mills, CEO & founder of JOMO Club: https://www.linkedin.com/in/gemmamills1 Hessel Mulder, Enterprise Account Executive at Chargebee https://www.linkedin.com/in/hessel-mulder Katie Searles, Editor, InternetRetailing and DeliveryX: https://www.linkedin.com/in/katie-searles-522451132/ (00:00) - Tempo: 120.0

    21 min
  3. SubscriptionX 2024 - The Intelligent Brief

    EPISODE 3

    SubscriptionX 2024 - The Intelligent Brief

    Katie and Sjoerd speak to James Hirst, Founder & Director, The Intelligent Brief, about its focus on using ML and AI to streamline and enhance the early stages of creative brainstorming and planning to increase efficiency in the creative process.  Discussion points in this episode: The potential AI has to make running a subscription business more efficientWhy now is the right time for retailers, of all sizes, to be thinking about AI Why a re-education is neededWhere should retailers and subscription companies be using caution around these advancements Behind the microphones:  James Hirst, Founder & Director, The Intelligent Brief: https://www.linkedin.com/in/jamesahirst Sjoerd Feenstra, Enterprise Account Executive at Chargebee: https://www.linkedin.com/in/sjoerd-feenstra/ Katie Searles, Editor, InternetRetailing and DeliveryX: https://www.linkedin.com/in/katie-searles-522451132/ (00:00) - Tempo: 120.0

    20 min
  4. SubscriptionX 2024 - Specsavers

    EPISODE 4

    SubscriptionX 2024 - Specsavers

    Kris Jacobs, Subscriptions Product Owner UK and Ireland, Specsavers, visits the booth for an honest discussion with Katie and Sam on replatforming and having the right technology – or technology partner.  Discussion points in this episode: Specsavers 20-years of experience in the subscription spaceWorking in partnership to build software that works for your team and customersThe challenges of replatforming How to continually move forward, and what is next for Specsavers’ Easycare serviceBehind the microphones:  Kris Jacobs, Subscriptions Product Owner UK and Ireland, Specsavers: https://www.linkedin.com/in/kristian-jacobs-aa5aa419 Sam Quirke, Enterprise Account Executive at Chargebee: https://www.linkedin.com/in/sam-quirke/ Katie Searles, Editor, InternetRetailing and DeliveryX: https://www.linkedin.com/in/katie-searles-522451132/ (00:00) - Tempo: 120.0

    21 min
  5. SubscriptionX 2024 - The Original Fit Factory

    EPISODE 5

    SubscriptionX 2024 - The Original Fit Factory

    Michael returns to the booth to cover collaboration and partnerships with Richard Sale CEO, Digital Fitness Division at The Original Fit Factory, previously of Peloton.  Discussion points in this episode: How partnerships can be beneficial in reaching new customer bases, as well as helping with growing marketing costsWhy there needs to be a recognisable connection between collaborative companiesWays to avoid diluting your brand message How the fitness industry can deal with churnBehind the microphones: Richard Sale CEO, Digital Fitness Division at The Original Fit Factory: https://www.linkedin.com/in/richard-sale-3ba49a37/ Michael Smink, Strategic Growth Lead EMEA, Chargebee: https://www.linkedin.com/in/michael-smink/ Katie Searles, Editor, InternetRetailing and DeliveryX: https://www.linkedin.com/in/katie-searles-522451132/ (00:00) - Tempo: 120.0

    26 min
See All Season 2 (5)

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A structured introduction to the people, purposes and processes in the emerging "subscription economy" in multichannel retail. Series 1 co-incides with the launch of SubXWorld.com in 2023 that uncovered the next-level innovation and growth strategies in D2C subscriptions.

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