Sue, for more than three decades, ran a national PR agency that focused first on tech and then on the game industry. The Bohle Company was Microsoft’s first PR agency. She launched Epson America. And then she turned to games, helping create the Game Developers Conference, promoting Penny Arcade Expos and working for most of the big video game companies.Along the way, Sue realized that there was something addictive about gameplay. Those kids would forget about everything else and just spend hours playing games. She began to wonder if the same gameplay elements could be used to engage students.In 2007, she launched the first Serious Play Conference. Attendees include teachers interested in using games for K12, college faculty, game developers and instructional designers, corporate and health care training professionals.In 2014, Sue gave up her agency and now just focuses on promoting game-based learning.