eCommerce MasterPlan

eCommerce Podcast Network
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eCommerce MasterPlan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  1. قبل ٥ أيام

    The Person in Personalisation: How to Humanize the eCommerce Customer Experience with author David Mannheim

    David Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent.  Hit PLAY to hear:  Why most personalisation isn’t personal—and how to fix it The surprising link between empathy and customer retention Netflix’s 10-year lesson on making personalisation work The one question every brand should ask to connect deeply Easy, actionable steps to humanize your marketing today    Key timestamps to dive straight in:  [05:38] Debate over email subject lines' impact importance.  [08:18] Feeling nickel-and-dimed; brands lack personalization empathy.  [11:24] In-store vs. online: personalization, empathy difference.  [13:16] Personalization: Familiarity, acknowledgment, care, intimacy, authenticity, listening.  [19:31] Brands should prioritize personalization for customer retention.  [23:12] Framework created; personalization start routes explored.  [24:30] Understanding intent personalizes communication in eCommerce.  [25:51] Listen to David’s Top Tips!   Full episode notes here: https://ecmp.info/525 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    ٣٤ من الدقائق

  2. ٦ رجب

    Why Focus is Wunderbrow’s Key Growth Strategy with Diego Mandelbaum

    Diego Mandelbaum is the CEO at KF Beauty, a privately owned beauty company based in the UK, who own one of the most recognizable make-up brands launched in the last few years Wunderbrow.com. Founded in 2015 they now sell globally via their Shopify store and Amazon and some small select wholesale partners. And all in all they do 15,000 orders a month.  Hit PLAY to hear:  The 80/20 rule that transformed Wunderbrow’s growth strategy How to avoid the biggest risk of rapid expansion Why focus is the ultimate growth hack for eCommerce brands The trade-offs every business must manage to scale sustainably  Diego’s #1 tip for navigating a business transformation    Key timestamps to dive straight in:  [08:06] Seeking impact as CEO of KF Beauty.  [14:19] Managing product discontinuation and new product launches.  [17:53] Be pragmatic: Simplicity and focus yield growth.  [18:53] NYU professor discusses business growth trade-offs.  [23:22] Established product faces challenges with new launches.  [25:18] Listen to Diego’s Top Tips!  Full episode notes here: https://ecmp.info/524 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    ٣٧ من الدقائق

  3. ٢٩‏/٠٦‏/١٤٤٦ هـ

    Sustainability Practices for Interiors Brands with Jules Haines and Mirry Christie from The Green Room

    Mirry Christie is founder of sustainability consultancy B·ABLE and Jules Haines is the founder at award winning luxury interiors resale platform Haines. They both have STACKS of brand-side experience helping eCommerce businesses grow and become more sustainable especially in the home and gardens space. Which is what their new venture The Green Room is all about – helping the home and garden industry become greener.    Hit PLAY to hear:  How 42% of UK landfill textile waste comes from homewares—and what to do about it The Green Room’s unique approach to eco-friendly eCommerce growth Secrets to cutting packaging costs while staying sustainable Why collaboration (not competition) drives success in sustainability Practical tips to kick-start sustainability in any eCommerce brand    Key timestamps to dive straight in:  [04:59] Helping SMEs simplify and implement sustainability strategies.  [06:47] Green Room fosters sustainable innovation and collaboration.  [11:29] Small group collaboration expanded to over 35 brands.  [14:22] Quarterly webinars share solutions across departments.  [19:55] Reduced packaging costs lead to overall savings.  [20:53] Listen to Top Tips from Jules and Mirry!  Full episode notes here: https://ecmp.info/523 Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    ٣٧ من الدقائق

  4. ٢٢‏/٠٦‏/١٤٤٦ هـ

    How to Launch a New Product Range: Lessons from Beards & Daisies with Joy Young

    Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations.    Hit PLAY to hear:  Adding new products strategically Using a phased approach to product launches Investing in technology for project management Making sure teams work together Focusing on the customer and their needs    Key timestamps to dive straight in:  [06:28] Expanding customer base with frequently-purchased products.  [08:52] Team structure and what they outsource.  [13:33] Stagger launch phases for continuous promotional opportunities.  [14:23] Prioritize action, iterate quickly, embrace imperfection.  [18:10] Communication and feedback are key elements to success.  [20:46] Houseplants becoming interior decor, not horticulture.  [22:46] Listen to Joy’s Top Tips!  Full episode notes here: https://ecmp.info/522 Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    ٣٤ من الدقائق

  5. ١٥‏/٠٦‏/١٤٤٦ هـ

    Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie

    Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.    Hit PLAY to hear:  The roles of design and user experience in eCommerce Simplicity enhances customer satisfaction How customization contributes to B2B success Why aligned teams are key to growth The importance of continuous adaptation    Key timestamps to dive straight in:  [05:41] Industry West ecommerce journey: Drupal, Magento, Shopify.  [07:33] Creating bespoke, aesthetic, B2B design experiences effectively.  [09:59] Redesign improved eCommerce site's functionality and aesthetics.  [13:37] July Shopify launched B2B module, enabling customization.  [16:51] Educate teams; align website and sales efforts.  [20:45] Listen to Ian’s Top Tips!  Full episode notes here: https://ecmp.info/521 Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    ٣٨ من الدقائق

  6. ٠٨‏/٠٦‏/١٤٤٦ هـ

    How Wild and Stone Achieved 7-Figure eCommerce Growth with Warren Jonas

    Warren Jonas is the CEO and co-founder at Wild & Stone sellers of eco-friendly household products. Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shopify store and 1,000 wholesale partners. Sales are now over £1,000,000 a year.    Hit PLAY to hear:  Starting with a clear mission & vision Using a customer-focused approach Sustainability and quality going hand-in-hand Having a multi-channel strategy  Why a lean team structure works    Key timestamps to dive straight in:  [05:33] Moms influence sustainable product strategy and portfolio expansion.  [09:08] Retail: Prioritize profit to ensure business sustainability.  [09:58] Small core group augmented by agencies and tools.  [13:30] Bamboo toothbrushes popularized eco-friendly products globally.  [16:46] Embrace Amazon's dominance; collaborate, don't compete.  [18:36] Listen to Warren’s Top Tips!  Full episode notes here: https://ecmp.info/520 Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    ٣٣ من الدقائق

  7. ٠١‏/٠٦‏/١٤٤٦ هـ

    Looking at Overstock Art’s journey to 7 figure sales with Amitai Sasson

    Amitai Sasson is the VP of eCommerce at Overstock Art, an online art gallery selling reproductions of the great masters and original works. Founded in 2002, they now sell via their custom website, Amazon, and provide drop ship services for large retail partners. Overstock Art now has over 500,000 customers and annual sales of 8 figures.    Hit PLAY to hear:  The role of SEO in a niche business Diversifying sales channels to reach more customers A different kind of dropshipping The importance of inventory management  And why relationships increase traffic and sales    Key timestamps to dive straight in:  [03:57] An overview of what Overstock Art sells.  [06:21] Program lets artists sell originals, earn royalties.  [07:37] Shipping costs hinder global art market expansion.  [11:54] Research, outreach, relationships; use LinkedIn, services.  [17:55] Plan ahead, hold stock, competitive advantage gained.  [20:58] Listen to Amitai’s Top Tips!       Full episode notes here: https://ecmp.info/519 Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    ٣٥ من الدقائق

  8. ٢٣‏/٠٥‏/١٤٤٦ هـ

    How to Double Your Orders Using Sales Campaigns with Lucy Bloomfield

    Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart.  Lucy joins us to share her system for doubling sales without slashing prices or ramping up ad spend. If you’re looking to increase profit, avoid overstock issues, and build long-term, loyal customer relationships, this episode is a must-listen!  Hit PLAY to hear:  Lucy’s 10-step go-to method for doubling sales—without heavy discountsThe timeline Lucy recommends for planning campaignsThe secret to building urgency and scarcity into your offersWhy storytelling is your best sales tool (and how to use it!)Timing tricks that boost sales—no ad spend requiredWays to escape the “discount death spiral” for good Key timestamps to dive straight in:  [03:07] Brands should enhance efficiency, strategy, relationships, sales.  [07:23] Luxury brands balance demand without discounting strategies.  [12:59] 10-step process doubling sales campaign success.  [13:46] Strategic decisions needed for business complexity management.  [19:22] Creative business customization and strategic product launches.  [22:27] Store all marketing materials systematically.  [25:36] Cycle syncing aids businesses in monthly cycles.  [29:49] Listen to Lucy’s Top Tips!  [32:49] Find out how to get Lucy’s Double Orders course for a fraction of its regular price      Get Lucy’s Course at DoubleOrders.com use code MASTERPLAN by 30 November 2024 to save 50%. (From 1 December 2024 the code will save you 25%) Full episode notes here: https://ecmp.info/518 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    ٤٢ من الدقائق
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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

المعلومات

  • قناة
    eCommerce Podcast Network
  • صناع العمل
    Chloë Thomas
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    ١٤٣٦ هـ - ١٤٤٦ هـ
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    © Copyright 2025 Chloë Thomas
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    eCommerce MasterPlan

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