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قبل ٥ أيام

How COOK Became a £150 Million Food Retailer with James Rutter

James Rutter is the Chief Strategy Officer at COOK, home of award-winning frozen meals and puddings. Founded in 1997, and a BCorp since 2013! COOK now sell via their bespoke website, 111 shops across the UK, and via wholesale. And in the last 15 years they’ve grown from £30million to being on track for £150million in annual sales this year, of which about 1/5 are online. In this episode, James reveals the three pillars that power COOK’s incredible growth — and how you can apply them to your business. Hit PLAY to hear: 💡 Why culture is the ultimate competitive advantage in eCommerce 📝 James’ 7 Laws of Strategy (and why your strategy must fit on ONE page) 🛠️ How to make every team member feel like an “insider” 👥 Cook’s bold hiring program that brings in talent others overlook — and why it works 📈 The simple rhythm Cook uses to keep strategy, budgeting, and execution aligned 🔥 How to turn internal culture into external brand energy that customers love Key timestamps to dive straight in: [03:57] "Vertically Integrated Retail Food Chain" [08:18] "Empowering People in Business" [12:54] "Balancing Recruitment with Social Impact" [15:55] Simplifying Strategy for Clarity [18:57] Painful Choices Ensure Strategic Clarity [21:21] Annual Strategic Planning Process [24:14] Cultivating Authentic Brand Connection [26:50] Confronting Brutal Facts [29:27] Listen to James’ Top Tips! Full episode notes here: https://ecmp.info/564 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

قبل ٥ أيام

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٣٨ من الدقائق
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Clothes Swapping success and how it can work for brands too with Nuw's Aisling Byrne

Aisling Byrne is the founder and CEO at Nuw, a fashion exchange app for preloved highstreet, vintage, and designer fashion labels. Founded in 2018, the app went live in 2020 already has a 4.5 star rating and in 2021 they facilitated 20,000 item exchanges! As you know we’re now on a mission to help you embrace the path to net zero, make your business and your products more sustainable AND help educate consumers to make better buying decisions. One of the worst industries – one that contributes more to the climate emergency than the flying and shipping industries combined is…. FASHION. So it was BRILLIANT to see lots of sustainability focused brands in this year’s Drapers 30 under 30 – for our international listeners Drapers magazine is the beating heart of the UK fashion industry. So we’re going to be showcasing a handful of these brilliant brands over the next few months, because I believe the ways they’re approaching creating a successful business that also does a LOT of good for the planet is the sort of inspiring stories we all need to hear! Get all the links and resources we mention at eCommerceMasterPlan.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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Building a sustainable loungewear brand on Shopify & Klaviyo - it's Krisha Kotak from Tula+Tye

Krisha Kotak is the founder at Tula + Tye, a Shopify loungewear brand responsibly made from recycled and organic materials, hand-dyed with eco-friendly dyes, and packaged in recycled and reusable bags. Founded in 2020 they attracted over 600 customers in the first year. Krisha has achieved remarkable things in her first year - and shares some of the amazing plans she has for 2022 and beyond. Get all the links and resources we mention at eCommerceMasterPlan.com Check out Brightpearl https://ecmp.info/brightpearl This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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٣٨ من الدقائق
٨ سبتمبر

Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof

Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon. In this episode, Elina reveals the exact strategies she used to grow fast, build a loyal community, and sell premium products without competing on price. Hit PLAY to hear: 🚀 How a first-time founder turned a layoff into a $2M eCommerce brand in under 2 years 🐶 The niche marketing strategy that made Dood Woof dominate the Doodle dog market 📧 Why email (not discounts) is the secret weapon driving repeat sales and loyal fans 🛒 The unconventional reason Elina sends ALL ad traffic to Amazon instead of her website 💰 How to sell premium products on Amazon without joining the price war 🤖 The AI tools and automation ideas she’s exploring to scale without a big team Key timestamps to dive straight in: [04:29] "Doodle Detangler Idea Journey" [08:24] Trusting EA with Daily Operations [10:47] Building Trust with VIP Customers [13:58] Maximizing Amazon Sales via Traffic [17:22] "Nurturing Customers Beyond Amazon" [20:00] Listen to Elina’s Top Tips! Full episode notes here: https://ecmp.info/559 This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

٨ سبتمبر

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٢٦ من الدقائق
٨ أكتوبر

Pre-Q4: The Silent Killer of eCommerce Profits: Fix Your Tracking Before Peak with Wesley Hartley, Leaf

Wesley Hartley is Chief Commercial Officer at Leaf. Leaf is a technology and data science company delivering performance intelligence solutions for next-gen eCommerce brands. And they've recently launched a new conversion tracking & monitoring solution called Leaf Signal. Dive in: [05:00] "From Downloads to Engagement Focus" [08:54] Effective Facebook Ad Data Strategies [10:00] "eCommerce Tracking: A Critical Gap" [14:09] "First-Party Cookie Solutions Explained" [19:08] Core eCommerce Tracking Essentials [21:53] "Optimizing GA4 and Google Ads" [27:09] Insider Tips from Wesley! [34:22] To get your free website tracking & conversion audit, visit leafsignal.com Tracking Is the First Profit Lever, Not an Afterthought Many eCommerce brands focus on ad creative and budgets but ignore tracking. Wesley explains that tracking is the foundation of profitable paid media. If your data is broken or incomplete, ad platforms cannot optimize properly. This means wasted spend and poor targeting. Fixing tracking should be your priority before scaling campaigns. Capture the Right Events to Power Smarter Ads Wesley highlights five must-have events: page view, product view, add-to-cart, checkout, and purchase. These give ad platforms the signals they need to target the right buyers. Missing mid-funnel events leads to weaker smart bidding and retargeting. Even small tracking gaps can cost you revenue. Capturing full event data — including product and customer details — gives you a big edge. Tracking Isn’t “Set and Forget” — Monitor It Continuously Even if your tracking is correct today, it can break tomorrow. Cookie banner changes, site updates, or platform shifts can silently stop data from flowing. That means ad performance suffers, often without you noticing. Wesley recommends using monitoring tools or specialists to keep tracking healthy. Treat tracking as an ongoing process, not a one-time task. Takeaways: Data-driven marketing is everything, but your tracking must be right! If your data isn’t accurate, your ad spend loses impact. Make tracking & analytics a priority—profitability depends on it.Think your eCom tracking’s bulletproof? Most brands have gaps—sometimes they’re losing big, and don’t know it! Regular audits and expert input can uncover serious wins.Relying on basic tracking apps alone isn’t enough, especially as privacy rules evolve. Control your data, hire real specialists, and keep up with compliance for sustainable growth.Don’t just focus on ad creatives—without quality tracking, the platforms can’t optimize for real results. Data is what trains algorithms to drive profit and retention.Tracking isn’t “set and forget.” With privacy changes and new tech, constant monitoring is key. Today’s good data flow could break tomorrow—stay alert and build resilience for peak seasons. Episode sponsored by Leaf Signal. To get your free website tracking & conversion audit, visit leafsignal.com. Find the notes here: https://keepopt.com/277 **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

٨ أكتوبر

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٣٨ من الدقائق
٦ أكتوبر

iFIT’s 4-Bucket Framework: How to Build a Subscription Business That Lasts

Jeremy McCarty is the Chief Subscription and Content Officer of iFIT, a global leader in connected fitness via their NordicTrack, Pro-form, and Freemotion brands. In this episode, Jeremy reveals the proven framework he uses to build and scale subscription success at iFIT — a strategy that helps attract the right customers, keep them engaged, and grow loyalty over time. He shares how iFIT blends product, content, and customer insight to create a subscription experience that keeps people coming back month after month. Listen in to discover the key pillars behind his approach (including the 4-Bucket Framework) — and how you can apply them to your own eCommerce business. Hit PLAY to hear: 🎯 The exact 4-bucket framework Jeremy uses to grow iFIT’s subscription business. 🚀 Why retention is the real growth driver (and how to stop churn before it starts). 🏃 How “magical firsts” can keep new customers hooked from day one. 🌍 The bold content strategy that makes iFIT stand out from every other fitness brand. 🤖 How AI personalizes the user experience — and why it matters for engagement. 💡 The simple mindset shift every eCommerce brand needs to build loyal subscribers. Key timestamps to dive straight in: [03:05] Building Long-Term Customer Relationships [06:42] "Start with the Customer" [12:44] Expanding Fitness Innovations to All [16:26] Jeremy's 4-Bucket Framework [17:55] "Delivering Value in First Impressions" [23:27] Listen to Jeremy’s Top Tips! Full episode notes here: https://ecmp.info/563 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

٦ أكتوبر

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٣٤ من الدقائق
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Connor Gillivan, 7-figure Amazon drop-ship seller AND author of 'Free Up Your Business'

Connor Gillivan has built a 7-figure businesses trading drop-shipped items on Amazon. Connor has also founded a business called Freeeup which you can use to outsource technical yet time-consuming eCommerce tasks to their band of 400 and growing vetted freelancers (think Upwork but for eCommerce!). AND Connor has just published a brand new book “Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies” – packed with great tips and advice from Connor’s years of experience. Given all that I knew I needed to get Connor on the show for a chat. We’re going to cover all 3 of those areas today – so get ready for some great information. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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٣٤ من الدقائق
قبل ٣ أيام

Pre-Q4: Black Friday Email Checklist + Yotpo Migration Insights with Rich Evans, Get Better

Rich Evans is the founder and reluctant managing director at Get Better an agency focused on building personalised email marketing that helps their clients reach their full growth potential. Clients include Absolute Collagen, Myomaster, and Pott Candles. Dive in: [06:05] Yotpo Challenges Klaviyo in eCommerce [08:17] Feedback and Strategy Issues Uncovered [12:30] Black Friday Preparation Timeline [16:14] Pre-Black Friday Preparation Urgency [17:05] Black Friday: Capturing Customer Insights [22:51] Email Marketing Insights with Rich [23:35] Insider Tips from Rich! Mystery Shop Your Own Website Rich Evans’ first big tip is simple but powerful — act like a customer. Open your website in an incognito browser and sign up for your own popup. Follow the entire journey from signup to receiving the first email to making a purchase. This lets you spot broken flows, confusing steps, or missing discounts before your real customers do. Fixing these issues now can dramatically improve your conversions before Black Friday. Collect Zero-Party Data for Smarter Marketing Black Friday is a chance to build your list, not just drive sales. Ask new customers simple questions like whether they’re shopping for themselves or buying a gift. This small piece of data lets you personalize follow-up emails and offers, keeping customers engaged after peak season. It prevents irrelevant messages that cause unsubscribes. The more relevant your marketing, the more likely you’ll turn one-time buyers into repeat customers. Act Quickly if You’re Affected by Yotpo’s Exit For brands still using Yotpo email, time is critical. Migrate before Black Friday or risk broken campaigns during the busiest time of year. Rich stresses that while Yotpo’s decision was right, the timing is tough. Don’t wait until December — make a plan now and switch to a stable platform like Klaviyo, Omnisend, or another trusted provider. Acting early avoids chaos and ensures you have time to test everything before peak traffic hits. Takeaways: Partnerships are at the heart of growth—not just in business, but in culture. Connect, collaborate, and be laser-focused in your niche. The impact of genuine networks will always serve you right.Email marketing isn’t just tech: it’s about truly knowing your customers. Ask if they’re buying for themselves or gifting—tiny questions, huge insights for personalized experiences and better relationships.Cultural shifts happen fast—remember the YOTPO email exit? Adaptability and supportive networks help brands survive even public shakeups. Don’t rely on hype—understand what really matters.When optimizing your actions, start by experiencing your own customer journey. Perspective breeds empathy, insight, and real improvement—not just more data.AI’s rise is changing how we work, but beware of overusing it. Leverage it to enhance your creativity, not replace it. People crave authenticity—tech is best when it supports, not suppresses, your unique voice. Find the notes here: https://keepopt.com/278 **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

قبل ٣ أيام

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٣٧ من الدقائق
١٠ مارس

How Scott Leggo Balances Creativity and Business for Growth and 7-Digit Success

Scott Leggo is the Founder & Managing Director of Scott Leggo Gallery, sellers of premium quality Australian artworks and gifts. They sell via their Shopify store and real world gallery. Founded 7 years ago, they now do over $1,000,000 a year with annual growth between 20 and 40%. PLUS they’ve won multiple sustainability awards including the Ministers award for leadership for sustainability for Scott efforts within the business and broader business community. Hit PLAY to hear: ✅ How an Air Force officer became a 7-figure eCommerce entrepreneur ✅ The key business mistake most creatives make—and how to avoid it ✅ Scott’s 2 simple questions that drive consistent business growth ✅ Why saying no more often can skyrocket your success ✅ The surprising way sustainability can boost your bottom line ✅ How a jigsaw puzzle idea turned into a major sales win Key timestamps to dive straight in: [05:25] Balancing creativity and business skills. [08:18] Experiencing Australia through photography. [11:35] Lifestyle-driven business model choice. [13:23] Two key business questions. [16:06] How saying ‘no’ improves brand clarity. [19:04] Connecting with nature: raising awareness. [22:40] Promoting Australian manufacturing sustainability. [24:00] Listen to Scott’s Top Tips! Full episode notes here: https://ecmp.info/533 . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

١٠ مارس

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٣٦ من الدقائق
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Benny Hsu making $100k profit selling t shirts in 5 months by focusing on the customer first

Benny Hsu wears a number of different hats he’s a blogger, and iOS app developer, and podcast host too. I met Benny when I was in the states in November, we got chatting and he’s involved in a very different sort of eCommerce. Selling TShirts via platforms like Teespring, in the first 5 months he earned $100,000 in profit. No stock, no pick/pack/despatch, no customer service to worry about. That’s a type of eCommerce I think we all need to know about! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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٣٣ من الدقائق

Home to shows created to help DTC brands and all those selling products via their own websites to grow, thrive, and enjoy the eCommerce journey.

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eCommerce Podcast Network

أفضل البرامج

How COOK Became a £150 Million Food Retailer with James Rutter

Clothes Swapping success and how it can work for brands too with Nuw's Aisling Byrne

Building a sustainable loungewear brand on Shopify & Klaviyo - it's Krisha Kotak from Tula+Tye

Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof

Pre-Q4: The Silent Killer of eCommerce Profits: Fix Your Tracking Before Peak with Wesley Hartley, Leaf

iFIT’s 4-Bucket Framework: How to Build a Subscription Business That Lasts

Connor Gillivan, 7-figure Amazon drop-ship seller AND author of 'Free Up Your Business'

Pre-Q4: Black Friday Email Checklist + Yotpo Migration Insights with Rich Evans, Get Better

How Scott Leggo Balances Creativity and Business for Growth and 7-Digit Success

Benny Hsu making $100k profit selling t shirts in 5 months by focusing on the customer first

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