eCommerce Podcast Network频道播客节目

频道 • 3 个节目

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一周一更

2天前

Lessons from Zone3’s 7-Figure eCommerce Success with Malina Zarb

Malina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing £9million a year about 45% of which is DTC. Hit PLAY to hear: What Zone3 is all about How to balance niche markets The importance of community in building and scaling a brand Sustainability and how it works in performance products Nailing the basics and keeping things simple Key timestamps to dive straight in: [03:11] Closed business for family, pursued consulting and eCommerce. [05:55] Focus on two core markets with different products, price points, and communities. [08:10] Community passion and quality define marketing approach. [10:06] Invested in grassroots events, clubs, ambassador networks. [14:28] Balancing opportunities with strategic resource management. [17:06] Nail basics before adopting new technologies. [20:14] Launched biodegradable wetsuit; pursuing sustainable innovations. {21:50] Listen to Malina’s Top Tips! Full episode notes here: https://ecmp.info/517 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

2天前

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29 分钟
11月11日

Navigating the Reality of Launching—and Closing—an eCommerce Business with Mike Stevens

Mike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years he scaled all the way to exit in 2018. He’s also the author of the excellent and bestselling and award-winning book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”. Hit PLAY to hear: The highs and lows of being an entrepreneur Knowing when to transition your business, or to close it Considering product-market fit Opportunity cost and why it matters Embracing failure as a learning opportunity Key timestamps to dive straight in: [05:58] Mike’s take on sustainability, functionality, his Amazon journey, multichannel business. [12:27] High acquisition costs due to low demand. [15:03] Real product, timing challenges, consumer purchasing shifts. [17:46] Running the business was full-time, unfeasible to leave on the side. [21:17] Considering opportunity cost over easy choices. [25:10] Passionate about purpose-driven products and consultancy. [27:05] Listen to Mike’s Top Tips! Full episode notes here: https://ecmp.info/516 Mike’s previous episode where he talks about his book: https://ecmp.info/390 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

11月11日

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38 分钟
8月12日

How 7-fig Shopify brand WORN Built a Sustainable Brand with Bryan Marville

Bryan Marville is the founder of apparel business WORN, where he’s on a mission to dismantle America’s relationship with commodity cotton basics and fast fashion. Founded in 2018, they sell via their Shopify store and wholesale channels, and are now a 7-figure business. Hit PLAY to hear: Why prioritizing product quality is key How to do effective brand scaling Building a loyal tribe of customers Embracing analytics to understand your business better Thinking long-term Key timestamps to dive straight in: [05:56] Niche brand, scaled to larger sock market. [07:56] Neoprene, socks, wet suits, merino, cotton, sweating. [09:50] WORN’s design mantra: performance sustained. [11:00] Product must be performing to be sustainable. [13:32] Focus on consumer relations and product quality. [17:08] Company introduces new performance-enhanced fabric line. [20:24] Listen to Bryan’s Top Tips! Full episode notes here: https://ecmp.info/503 Be part of Episode 500 >>> https://ecmp.info/500 Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

8月12日

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33 分钟
11月13日

Content Marketing: Mapping Content to the Customer Journey with Hannah Brady, Connective3

Hannah Brady is a senior content strategist at agency connective3. She’s been creating award winning SEO focused content strategies for brands large and small for over 8 years. In this episode, we discuss: Mapping content against the customer journey Actively thinking about the customer journey, or role-playing How content should serve both SEO and conversion goals Dive in: [06:14] Mapping on-site content to customer journey. [08:37] User journey encompasses emotional journey with brand. [10:27] Understanding customers ensures effective content creation journey. [15:23] SEO content must be user-friendly and adaptable. [18:05] Involve customer service in content creation process. [21:07] Adaptable strategies enhance organic content flow efficiency. [22:53] Insider Tips from Hannah! Find the notes here: https://keepopt.com/230 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

11月13日

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33 分钟
11月4日

How to Create the Perfect Google Ads Account Structure with Shri Kanase

Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale. In fact… Yoru Marketing is one of the fastest growing and top rated Google Ads PPC Marketing Agencies in the USA because they’re all about your results. Hit PLAY to hear: Why account structure mattersAll about the TPS approachProduct feed optimisationThe importance of conversion trackingHow to deal with seasonal changes Key timestamps to dive straight in: [05:31] Success in Google Ads relies on strategic structure. [07:38] Optimized product feed crucial for ad success. [12:23] Focus on high-buying intent for successful campaigns. [15:09] Test, separate, scale: optimize profitable product campaigns. [17:22] Focus on training algorithm for right audience. [19:50] Classify products by different life cycle stages. [23:02] Customize strategies based on performance and needs. [27:03] Listen to Shri’s Top Tips! Full episode notes here: https://ecmp.info/515 Episode sponsored by Yoru Marketing. Apply for your Free Google Ads Audit >> https://yorumarketing.com Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

11月4日

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37 分钟
9月9日

Achieve 20% YoY Growth with Loyalty Schemes and Email Marketing with Stone Arrow Jewellery

Nick Feint is the founder at Stone Arrow Jewellery. A multichannel jewellery retailer selling recycled glass jewellery from New Zealand. Founded over 25 years ago they now sell via their own physical and eCommerce stores, as well as wholesale, totalling around $500,000 a year and are growing at a steady annual 20%. Hit PLAY to hear: Adaptability in business Turning challenges into opportunities The importance of storytelling, email marketing, and a good loyalty program Leveraging different sales channels Collaboration and teamwork Key timestamps to dive straight in: [03:25] Key interview points: retention, wholesale, low carbon. [07:00] Getting online fever from COVID. [09:12] Upcycled bottle designs are beautiful and innovative. [12:06] Exciting shift to recycling in local market. [14:58] Fashion industry embracing versatile wholesale methods. [22:17] Encourage additional purchases through loyalty points program. [23:24] Listen to Nick’s Top Tips! Full episode notes here: https://ecmp.info/507 Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

9月9日

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37 分钟
8月14日

TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School

Dawn Chubai is a live stream product selling expert! She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one breakfast show!! More recently she’s been a star of TV shopping, and is now helping 100s of influencers, experts, celebrities and of course brands to learn the skills of live shopping via her Live Selling School. In this episode, we discuss: Understanding your audience and customers Why you need to master storytelling How engagement plays an important role in your live selling Dive in: [05:31] Launch of Live Selling School lacked competition. [09:11] Consider TikTok shop, choose a fitting face for your brand. [15:36] Live streaming shopping boosts brand engagement, sales. [17:15] Creating sensory experiences in online shopping presentations. [21:16] Understand customer motivation, craft compelling pitch. [25:19] Respecting consumer differences, guiding with integrity, acknowledging uniqueness. [27:41] Insider Tips from Dawn! Find the notes here: https://keepopt.com/217 Discover Social Snowball >> https://keepopt.com/snowball **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

8月14日

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44 分钟
10月28日

Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey

Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and supporting 1% for the planet and Surfers Against Sewage. Guy founded Detrash in January this year and started selling in June exclusively via it’s Shopify store. Guy was previously on the show talking about his multi-million turnover pet food brand Pooch and Mutt. Hit PLAY to hear: Starting a new business with purpose and passion Practicing proactive sustainability The growing trend of ethical consumerism Disrupting industries with sustainable options Why a small team matters for startups Key timestamps to dive straight in: [04:43] Enjoys advisory roles, charity work, and entrepreneurship. [09:11] Watch provokes sustainable conversations and reminders. [11:22] Greenwashing in FMCG packaging is really annoying. [13:26] The more people want recycled products, the more businesses are going to get into recycled materials. [16:54] Tried limited drops, now using dispatch windows. [21:00] Helped start business with minimal funds, advised caution. [22:35] Listen to Guy’s Top Tips! Full episode notes here: https://ecmp.info/514 Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

10月28日

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34 分钟
10月21日

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla Asgar Dungarwalla is the Founder of GiftsOnline4U, the award winning personalised gift retailer. They sell over 2,500 products via their WooCommerce website, marketplaces, and wholesale to both the B2C and B2B markets. Founded in 2012 they now do £750,000 per year. Hit PLAY to hear: Why personalization is key for GiftsOnline4U How Asgar downsized his team to make them more efficient and effective The importance of building strong ties with outsourced teams Streamlining for profitability How to use AI in an eCommerce business Key timestamps to dive straight in: [04:55] Personalisation challenges: wrong info from customers, technology issues. [08:08] Overseas teams are cost-effective and skilled overall. [12:02] Focus on productivity over growth for better results. [14:29] Using AI early can increase business productivity. [17:58] Perplexity AI is a great search engine. [22:18] Customized gifts using input-based real-time images. [25:18] Listen to Asgar’s Top Tips! Full episode notes here: https://ecmp.info/513 Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

10月21日

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36 分钟
9月23日

Growth Masterclass with ex-Who Gives a Crap Head of Growth Jenna Tanenbaum

Jenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. And she now runs performance creative and UGC marketing agency Ostrich. Hit PLAY to hear: How Jenna got her start in eCommerce What she learned as Head of Growth at WGAC Lots of advice about how to build your business for growthTips for handling content creation challenges today Key timestamps to dive straight in: [04:24] Career journey from banking to digital marketing. [08:30] Who Gives a Crap: Sustainable toilet paper, global impact. [11:44] Profits can be used in various ways. [14:50] Strong brand, culture, risk, hiring, empowerment, evolving. [17:56] Digital marketing dynamics have rapidly evolved. [21:25] Listen to Jenna’s Top Tips! Full episode notes here: https://ecmp.info/509 Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

9月23日

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36 分钟

Home to shows created to help DTC brands and all those selling products via their own websites to grow, thrive, and enjoy the eCommerce journey.

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热门节目排行

Lessons from Zone3’s 7-Figure eCommerce Success with Malina Zarb

Navigating the Reality of Launching—and Closing—an eCommerce Business with Mike Stevens

How 7-fig Shopify brand WORN Built a Sustainable Brand with Bryan Marville

Content Marketing: Mapping Content to the Customer Journey with Hannah Brady, Connective3

How to Create the Perfect Google Ads Account Structure with Shri Kanase

Achieve 20% YoY Growth with Loyalty Schemes and Email Marketing with Stone Arrow Jewellery

TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School

Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla

Growth Masterclass with ex-Who Gives a Crap Head of Growth Jenna Tanenbaum

关于

热门节目排行

热门单集排行

Lessons from Zone3’s 7-Figure eCommerce Success with Malina Zarb

Navigating the Reality of Launching—and Closing—an eCommerce Business with Mike Stevens

How 7-fig Shopify brand WORN Built a Sustainable Brand with Bryan Marville

Content Marketing: Mapping Content to the Customer Journey with Hannah Brady, Connective3

How to Create the Perfect Google Ads Account Structure with Shri Kanase

Achieve 20% YoY Growth with Loyalty Schemes and Email Marketing with Stone Arrow Jewellery

TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School

Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla

Growth Masterclass with ex-Who Gives a Crap Head of Growth Jenna Tanenbaum

关于