Sweat Equity by Marketing Examined

Marketing Examined
Sweat Equity by Marketing Examined

Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.

  1. HÁ 5 DIAS

    How to Build A Cult Following In 2025

    Want to build a brand with a cult-like following? In this episode, we break down the 6 essential steps to: from crafting compelling brand narratives and establishing a strong mission to leveraging enemy marketing and introducing relatable brand characters, we unpack the strategy behind iconic, loyal brands. Tune in for actionable insights on building repeatable content pillars, creating social series, and staying ahead in 2025. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- CHAPTERS: 0:00 – Intro: Kicking Off on a Rough Ankle 1:40 – How to Build a Cult-Like Following 02:00 - The Power of Narrative Building: Define Your Content in 3 Words 02:53 – What Feelings Should Your Brand Content Create? 4:10 – Examples of Killer Brand Narratives: Nike and Poppi 7:55 -  Why Your Brand Mission Matters 9:12 - Internal vs External Missions: Key Distinction 10:35- Content that Aligns with the Brand's Mission: 4Ocean 11:52-  Selling Products with a Purpose vs. Relying on Donations: The Case of Mozi Wash 14:45 – Introducing an Enemy: Rivalries Create Loyalty 16:42- Examples of Enemy Marketing Done Right: Kettle & Fire and FilterBaby 19:55- Strong Enemies Build Loyal Customers 20:19- Hydrox & Hunter McIntyre 21:37- How to Identify Your Enemy 22:24 – Why Characters Make or Break Your Brand 24:19- Brand Character Examples 25:06– The Importance of Character Development 26:39- Content Pillars and Their Purpose 28:42- How to Create Repeatable Social Content Series 31:13- Why You Should Creat Brand Content Series 33:22- Mr. Beast Manifesto about YouTube Content 34:25- The Importance of Writing Scripts 37:06-  Brian’s Big Meeting 40:00 Ending Thoughts

    44min
  2. 10 DE DEZ.

    How to Build an Ecommerce Brand in 2025 (FROM 0-$100M) with Oren John

    Oren John returns to Sweat Equity to share how his streetwear brand, Valuable Studios is striving to stand out in 2025. From finding product-market fit to crafting a cohesive brand story and balancing trends with community building, Oren dives deep into the strategies behind his success. Discover his creative process, product sampling and testing techniques, and why storytelling is essential for building a memorable brand. Stay ahead of the curve as we explore 2025 trends and the rise of maximalism in design. Whether you’re into e-commerce, clothing, or branding, this episode is packed with actionable insights.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. Checkout Orens Brand: https://valuablestudios.com/blogs/news/behind-valuable Checkout our sponsor Wix https://l.marketingexamined.com/wixpodcast -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

    1h9min
  3. 12 DE NOV.

    I've Worked With 35,000+ Influencers - Here's what you need to know

    In this episode, we talk about mechanics of successful affiliate partnerships and community-driven marketing strategies. We explore how brands use communities and creative incentives to drive real ROI. From tiered commission structures to gamified rewards. We discuss how a strong brief with clear expectations is crucial in guiding creators to align with brand goals, and we touch on why bonuses tied to engagement metrics—like views and shares—can amplify brand visibility beyond just direct sales. This episode also highlights how brands like 75 Hard and Bandit Running leverage long-term commitments and challenges to transform their audience into loyal advocates, creating a powerful emotional connection through shared goals and accomplishments. Got a brand? Leave it in the comments, and we’ll brainstorm ways to engage your audience with challenges and competitions on a future episode! 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode. -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- CHAPTERS: 0:00 Intro 01:45 – The Importance of Incentives in Partnerships 03:20 - Different Kind of Incentives: Comissions 05:15 – How to Keep the Appetite High 07:00 - Bonuses Tied to Non-revenue Generating 09:11 – Grow Faster With Wix Studio 09:45 – Intersection Between Brand Marketing and Performance Marketing 13:10 –Having a Strong Brief: Differentiation 14:15 – Having a Strong Brief: Inspiration 16:30 – Including Ideas and Tips for Creating a Strong Brief 18:45 – Setting Clear Expectations with Content Creators 21:00 - Boosting Engagement with Competition/Commitments 22:00 – The OG of Brand Competitions: The 75 Hard Example 24:40 - Commitment-Based Marketing: Case Study of Bandit Running 27:11 - Bandit’s Marathon Training Program: Building Forever Fans 29:20 – Understand What Your Community Buys from You 30:00 – Find the Underlying Goals Behind Your Product 30:58 - Center Your Customers Around a Common Goal

    33min
  4. 5 DE NOV.

    How to Create Cult-like Customers in 36 Mins

    In Episode 52, we dive deep into what it takes to create a brand with a cult-like following. Alex breaks down the four essential pillars of brand loyalty: values, story, community, and characters. Starting with the importance of clear values and a strong brand story, we share examples of companies like Seed, Yeti, and Muscle Milk and how their origin stories connect deeply with their audience. Next, Brian dives into brand lore, and how your brand cause lore to tell a brand story. This episode is packed with insights on creating a loyal customer base, with actionable tips on building long-term brand success. Don’t miss it! Don’t forget to subscribe, share, and support our journey to hit 10,000 subscribers before the year ends! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

    36min
  5. 29 DE OUT.

    This Wallet Brand Generated $10M in 30 Days with 1 Giveaway

    In episode 51, we explore the effectiveness of sweepstakes as a marketing strategy in today's landscape. Brian delves into case studies of HexClad and Ridge Wallet, showcasing how these brands leveraged giveaways and sweepstakes to generate millions in revenue during traditionally slow periods. Alex then shifts focus to middle and bottom-of-funnel content strategies, emphasizing the importance of landing page funnels in nurturing leads and driving conversions. He discusses how to create effective landing pages that guide potential customers through each stage of the buyer's journey, from consideration to purchase. This is a jam-packed episode filled with bangers! Thanks for watching! 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode. -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- CHAPTERS: 0:00 Are Sweepstakes back? 2:11 Hexclad’s Gordon Ramsay Sweepstakes Strategy 9:06 How Ridge Wallet $10M Giveaway Strategy 16:15 Marketing Examined Ad 16:53 The Content Funnel Strategy 17:54 Creating Middle & Bottom of Funnel Content 19:35 Banter about Diddy LOL 21:23 Creating Middle & Bottom of Funnel Content 23:15 Landing Pages for Middle of Funnel 24:12 How Position Your Brand Against Competitors 26:13 Turning Reviews & Comments into Content 28:47 Organic Content for Testing 29:37 Buying Behavior is Changing 31:38 When a post doesn’t do well… 33:10 Ending Thoughts

    34min
5
de 5
61 avaliações

Sobre

Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.

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