SXSW 2024: Is Socially Responsible Influencer Marketing Possible?

This is a special edition of the Fast Traack Podcast featuring a live recording from this year’s SXSW panel discussion, “Socially Responsible Influencer Marketing: Is It Possible?” 

You’ll hear from Firdaous El Honsali, Vice-President, Dove Masterbrand Global & North America, Sarah Shaker, Head of Brand Engagement, Maybelline NY, and Claire McCormack, Senior Editor at Beauty Independent, who share insights on how to move the industry towards a model of “marketing for good.” 

During the conversation, you’ll learn 

• How brands can effectively and authentically bring brand purpose into their marketing strategy
• How to work with creators to amplify your key message
• How to measure the success of your social initiatives and brand growth

Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.

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Have a question for us? Email ft@traackr.com.