Take It Personally Maddie Peschong

Lately I have found myself feeling overwhelmed after having a marathon in my business in the spring that went past its original end date. I feel I've gotten into the habit of taking on too much and not having enough boundaries. I'm trying to reset things, and I wanted to walk through the process of what I do when I start to feel this way.
This episode will discuss what can contribute to overwhelm and some actionable steps to overcome it. Highlights from this episode:
01:21 Identifying the Source of Overwhelm
03:52 Learning New Skills and Systems
06:15 Unrealistic Expectations
09:29 Overconsumption and Digital Detox
10:57 Taking Control: Steps to Overcome Overwhelm
12:28 Setting Boundaries and Self-Care
23:12 Finding Balance and Perspective
 
CONNECT WITH MADDIE:
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LINKS:
The Ultimate Personal Brand Session Shot List: 10 must-have images
Full show notes

In this episode, I'm sharing my minimalist approach to photography gear! I doubt that it's a surprise when I tell you that I am not much of a gear-head when it comes to my photography business. Obviously there are certain tools that I need to do my job and do it well, but I am not the person to go out and buy the newest camera out there.
I got my start in photography with a $300 camera. It was a crappy camera, but I loved it. I had it for years until I upgraded. Truthfully, it is so much more about knowing how to use the tools than it is the newest and latest and greatest gear.
That said, gear can still make a difference, and that's why I want to take you inside my gear bag on a typical brand photography session. It's not super fancy. It's definitely not complicated. And it's what I have at 99% of sessions.
Episode highlights:
00:31 My First Camera - Humble Beginnings
01:26 Upgrading Over the Years
01:48 The Importance of Skill Over Gear
02:26 Inside My Gear Bag - Current Essentials
02:46 My Camera Body
09:09 Lens Choices
13:30 Lighting Equipment
18:29 Additional Tools
22:43 Keep It Simple
 
CONNECT WITH MADDIE:
Instagram
Website
 
LINKS:
The Ultimate Personal Brand Session Shot List: 10 must-have images
Full show notes

If you have been in a conversation with me for longer than 5 or 10 minutes, we've probably talked about what I'm reading. This is one of my favorite topics, and in this episode I'm sharing my specific reading routine, plus my top favorite book recommendations.
00:58 The Power of Nonfiction and Fiction
04:13 Favorite Business Books
14:51 Top Fiction Picks
25:55 Embracing a Reading Ritual
I would love to hear your top favorite reads or if you feel inspired to implement the reading routine I shared! Come and connect on Instagram to let me know.
 
CONNECT WITH MADDIE:
Instagram
Website
 
LINKS:
The Ultimate Personal Brand Session Shot List: 10 must-have images
Full show notes

Rachel Greiman is a copywriter and documentary family photographer in Denver, CO. She owns Green Chair Stories, a company committed to writing websites that get photographers booked. The episode conversation dives into the benefits and challenges of niching down in the photography and copywriting industries.
Rachel offers practical advice on how photographers can effectively market their services when juggling multiple niches, the importance of having a focused brand voice, and strategies for DIY-ing your website. Whether you're a photographer looking to specialize or someone interested in improving your website copy, this episode is packed with valuable insights.
00:17 Rachel's Background and Journey
02:49 The Evolution of Green Chair Stories
05:53 Challenges Photographers Face with Copywriting
10:05 DIY Tips for Photographers' Websites
13:52 Balancing Multiple Photography Niches
20:46 The Importance of Niching Down
 
CONNECT WITH RACHEL
Instagram
Website
 
CONNECT WITH MADDIE:
Instagram
Website
 
LINKS:
The Ultimate Personal Brand Session Shot List: 10 must-have images
Full show notes

In this episode, Laura Pulliam shares her journey of officially starting her own photography business two and a half years ago. She shares her interactions with Rebrand, from initially signing up during a chaotic time to fully committing.
Laura talks about how Rebrand helped her discover her niche in brand photography, build confidence, and implement crucial business systems and processes. She highlights the valuable resources, community support, and coaching that enabled her to flourish in her business.
00:48 Connecting with Rebrand
03:58 The Decision to Join Rebrand
06:56 Implementing Rebrand Strategies
17:04 Success Stories and Client Experiences
19:45 The Value of Rebrand
 
CONNECT WITH LAURA
Instagram
 
CONNECT WITH MADDIE:
Instagram
Website
 
LINKS:
Rebrand is now enrolling! When you join, you get immediate access to the curriculum, and live coaching calls start on July 17. If you want to be THE brand photographer in your area, become more confident in your business, and charge four figures for brand sessions, I would love for you to join Rebrand. Learn more about the program here.
The Ultimate Personal Brand Session Shot List: 10 must-have images
Full show notes

Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. Her experience as a personal brand photographer also helps to support her clients in identifying their own unique personal brand. Krista was part of my last Rebrand cohort.
In this episode, Krista discusses her journey from wedding and engagement photography to brand photography. Krista speaks about the pivotal moments that led to her shifting focus, including her experience with burnout and the need for creative fulfillment. She shares insights on the changes she implemented in her business after joining Rebrand, particularly the restructuring of her photography packages. Krista also emphasizes the significance of coaching and the role it played in her business transformation.
01:40 Krista's transition to Brand Photography
04:00 Challenges Before Joining Rebrand
06:51 Restructuring Packages and Pricing
13:41 Impact of Coaching and Rebrand
22:02 Advice for Future Rebrand Participants
25:36 Favorite Features of Rebrand
 
CONNECT WITH KRISTA:
Instagram
Website
 
CONNECT WITH MADDIE:
Instagram
Website
 
LINKS:
Rebrand is now enrolling! When you join, you get immediate access to the curriculum, and live coaching calls start on July 17. If you want to be THE brand photographer in your area, become more confident in your business, and charge four figures for brand sessions, I would love for you to join Rebrand. Learn more about the program here.
The Ultimate Personal Brand Session Shot List: 10 must-have images
Full show notes