The Corporate Purpose Podcast

Karen Bailey
  • 4,9 (11)
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The Corporate Purpose Podcast

Introducing The Corporate Purpose, a new podcast for business leaders who are rewriting the rules of business. Today, 94% of global consumers expect a brand to have a clear purpose, and 85% of CEOs say they are more likely to recommend a business with a strong purpose to others. This podcast is about the changing business landscape and breaking down what it means to build and grow a business with a clear purpose. Hosted by Karen Bailey, the founder of Alignd on Purpose, The Corporate Purpose is for anyone who has a desire to transform the way you're doing business. Visit www.thecorporatepurposepodcast.com to learn more.

  1. 24/10/2022

    Grabbing Your Customer's Attention with Siena Dexter

    SmashBrand’s Siena Dexter talks about grabbing your customer's attention through disruptive branding and brand messaging. She also explains how consumers make decisions, why we should be challenging common assumptions about our customers and the importance of creating tension.

    34min

  2. 10/10/2022

    Taking Collective Action on Racial and Gender Equity

    Dr. Beth Livingston (University of Iowa) joins the podcast to discuss racial and gender equity in the workplace. In this episode, Beth explains how using a multi-level system that includes individual, interpersonal and systematic approaches is key to creating meaningful action around diversity, equity and inclusion. She also lays out the steps to embrace our individual and collective power to create positive changes in our organizations.

    38min

  3. 26/09/2022

    Linking Purpose and ESG with HubSpot's Yogesh Chauhan

    HubSpot's Director of ESG Yogesh Chauhan joins the podcast to discuss linking your purpose and ESG programs, employee engagement and building your brand influence. Yogesh also shares specific examples of how HubSpot is creating alignment around their purpose.

    36min

  4. 12/09/2022

    Relationship-building and Risk-taking with Stephanie Hanna

    Attorney, entrepreneur and podcaster Stephanie Hanna talks about relationship-building, networking and giving back and how she doesn't regret taking risks. Stephanie explains how pushing through her fears and choosing not to take things personally has opened up new opportunities throughout her career.

    30min

  5. 29/08/2022

    Social Entrepreneurship and Social Media with Heide Rembold

    Heide Rembold joins the podcast to discuss social entrepreneurship and launching the Conscious Compass, a directory of social enterprises and businesses for good. She also talks about succeeding on social media as a purpose-driven business and how to adapt to the shift from social networking to discovery.

    22min

  6. 15/08/2022

    Navigating Disruption and Burnout with Bill Fournet

    Bill Fournet (CEO and expert in business disruption) discusses the transformational state of business today and how burnout and overwhelm are affecting our people and our companies. Bill explains some of the generational and historical trends that are driving massive changes to the way we work. He also shares strategies for navigating periods of burnout based on his own personal experience and how purpose is often the cornerstone of this work.

    41min

  7. 01/08/2022

    Building a Purpose-led Team Culture with Stephan Vincent

    Great organizational cultures don't happen on accident. It takes work. Culture expert Stephan Vincent joins the podcast to discuss his formula for defining and building a strong company culture. He also talks about aligning your personal and professional purpose, how purpose can bring your team together and why he encourages companies to hire people who are a "culture-add" versus "culture-fit".

    31min

  8. 13/06/2022

    Exploring Purpose in the Metaverse

    Should your brand have a place in the Metaverse? Wait - what even is the Metaverse? Dr. Elaine Young rejoins the podcast to help explain and explore the metaverse. We discuss criteria brands may want to consider as they think about showing up in Web3 as well as the role brands can play in building a safe, diverse and equitable space.

    20min
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4,9
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Sobre

Introducing The Corporate Purpose, a new podcast for business leaders who are rewriting the rules of business. Today, 94% of global consumers expect a brand to have a clear purpose, and 85% of CEOs say they are more likely to recommend a business with a strong purpose to others. This podcast is about the changing business landscape and breaking down what it means to build and grow a business with a clear purpose. Hosted by Karen Bailey, the founder of Alignd on Purpose, The Corporate Purpose is for anyone who has a desire to transform the way you're doing business. Visit www.thecorporatepurposepodcast.com to learn more.

Informações

  • Criado por
    Karen Bailey
  • Anos de atividade
    2021 - 2022
  • Episódios
    33
  • Classificação
    Explícito
  • Copyright
    © 2021 The Corporate Purpose Podcast
  • Site do podcast
    The Corporate Purpose Podcast

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