Tech Meets Talk: A Consultative Approach to Digital Adoption | Matthew Belli, Nestlé

In this episode of Change Enablers, host Ken Babcock dives deep on digital adoption with Matthew Belli, the global IT product owner at Nestlé. 

From the Bay Area to Milan, Matthew experienced a life-changing move during Covid as Nestlé brought him on to expand WalkMe's utilization within the company from a single app to over 200. Throughout the conversation, Matthew shares his strategic approach emphasizing the need to understand team and individual goals, identify daily pain points, and improve processes through a consultative sales-esque approach. 

Rather than aggressively push for an "internal sale", Matthew focuses on listening to user experiences to determine if solutions like WalkMe are a good fit at all. The two also highlight the dynamic nature of digital ecosystems and the need for effective change management within large orgs like Nestlé, which need to balance user training and tech improvements while addressing the rapid changes in apps and processes.

Tune in for:
• Matthew's story relocating from California to Milan for Nestlé
• Navigating corporate marketing complexities
• Understanding team needs and addressing pain points with a therapy-like approach
• The importance of customization amid common hesitations and challenges
• Creating value slides to summarize project objectives and outcomes
• Personalized use cases with KPI metrics samples
• Navigating stakeholder engagement amid role transitions
• Matthew's initial opposition to hiring external consultants for support
• The necessity of digital adoption beyond UI and training

Where to find Matthew Belli:
• LinkedIn: https://www.linkedin.com/in/matthew-belli-25bb041a/
• Nestlé: https://www.nestle.com/

Where to find your host, Ken:
• LinkedIn: https://www.linkedin.com/in/kenbabcock/
• Tango: https://www.tango.us/

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