Taxpayers help pay for university research, but figuring out what they get back isn't as simple as adding up licensing revenue. Sometimes the payoff is a new product. Other times it's a better-paying job, a growing local industry, or a technology people rely on without knowing it started in a university lab. Those benefits can be substantial, even when they're difficult to capture in the usual reports. Steve Susalka, CEO of AUTM, and Stuart Wilkinson, CEO of Knowledge Exchange UK, return to talk about the second Global Perspectives on Knowledge Exchange roundtable, which brought together voices from the U.S., UK, and Chile. Despite the differences between their research systems, many of the same concerns kept coming up. Steve and Stuart look at why jobs and workforce development deserve more attention and what universities can do to show the broader value of their work. They also explore an interesting side of research commercialization: a startup can fail and still leave behind people with skills that lead to something successful. From a Florida workforce program to the challenge of keeping promising discoveries moving forward, the conversation offers examples that make these issues easier to understand. Steve and Stuart also consider how universities can better communicate their successes and why the full value of publicly funded research often goes far beyond what the numbers show. In This Episode: [02:25] Steve Susalka discusses what the latest Global Roundtable revealed about the return on publicly funded research, including the importance of job creation and workforce development across the U.S., UK, and Chile. [04:14] Stuart Wilkinson explains why universities need to look beyond patents and licensing revenue to demonstrate how research contributes to economic growth, public well-being, and lasting social impact. [06:37] The financial success of technology transfer offices has created expectations around revenue generation that can sometimes overshadow their broader purpose. [08:46] How university leadership can take a more comprehensive view of technology transfer success, including job creation, faculty recruitment, and the benefits research brings to society. [10:18] A Central Florida workforce program demonstrates how university research can help people move from minimum-wage employment into better-paying jobs in the semiconductor industry. [12:00] Collecting employment data from licensees and startup companies could help universities better document the economic benefits of their commercialization activities. [14:21] Measuring the broader impact of research remains challenging, particularly when the most meaningful outcomes are difficult to quantify using traditional performance metrics. [16:37] Personal stories and qualitative evidence can help communicate research impact, while regional differences make comparisons between universities and innovation ecosystems more complicated. [18:05] The UK's Knowledge Exchange Framework offers a way to compare institutions with similar characteristics while recognizing their different contributions to local and national economies. [20:04] Familiar innovations such as Allegra, LED technology, and the Honeycrisp apple offer relatable examples of how university research benefits people in everyday life. [22:18] AUTM's Better World Project highlights hundreds of research success stories, demonstrating that valuable innovations can emerge from institutions of all sizes and backgrounds. [24:00] Communicating the benefits of research requires different approaches depending on whether the audience includes policymakers, university leaders, industry partners, or the general public. [25:19] Stuart examines why an unsuccessful startup can still produce lasting value by giving researchers, entrepreneurs, and employees skills they carry into future opportunities. [27:48] Looking at failure through the lens of workforce development reveals how even projects that never reach the market can strengthen the broader innovation ecosystem. [30:29] Community colleges and other educational institutions play an important role in preparing workers for industries emerging from university research and commercialization. [33:05] Strong research alone isn't enough to bring discoveries to market, and gaps in funding, expertise, and development resources can limit the return on public investment. [35:49] Stuart introduces his six P's of research commercialization, explaining why ideas, funding, programs, places, people, and policies must work together to support innovation. [38:43] Keeping the benefits of publicly funded research within national borders becomes complicated when successful technologies depend on international investment, partnerships, and markets. [41:34] International acquisitions and overseas commercialization can still generate meaningful benefits for the country where an invention originated, even when some economic activity moves elsewhere. [44:12] Technology transfer offices need to make communicating their successes a priority, since those stories can help universities gain recognition and support for future innovation. [46:38] Bringing communications professionals into technology transfer teams can improve how research achievements are shared, while digital platforms make it easier to reach wider audiences. [48:41] Examples involving online safety, Chile's salmon industry, and smartphone technology illustrate how publicly funded research delivers benefits that extend far beyond licensing income. [51:10] A preview of the next Global Roundtable introduces the role of established industries in helping university discoveries reach the market. [51:57] The conversation closes with a reminder that the value of publicly funded research is ultimately reflected in the opportunities it creates and the improvements it brings to people's lives. Resources: AUTM Global Roundtable Discussions Steve Susalka, CEO of AUTM Steve Susalka - LinkedIn Knowledge Exchange UK Stuart Wilkinson - LinkedIn