In the 1980s and 90s, pharmaceutical companies began to market opioid painkillers aggressively, while actively downplaying their addictive potential. The number of prescriptions skyrocketed, and so did cases of addiction, beginning a crisis that continues today. What makes opioids so addictive? Mike Davis explains what we can do to reverse the skyrocketing rates of addiction and overdose. [Directed by Good Bad Habits, narrated by Addison Anderson, music by Landon Trimble/ Playdate].