Awarded Best of iTunes, The $100 MBA Show is a new kind of podcast where you simply get better at business with our practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want.
Omar Zenhom (@TheOmarZenhom) shares some of the best lessons, concepts, examples and insights from inside The $100 MBA training and community. Omar also calls upon some of the industry's top experts as guest teachers on the show. Again, no backstories or promotions, just solid business lessons from the best in the game.
MBA1879 4 Ways to Improve Your Cost To Acquire a Customer
Let’s lower that CAC!
Your Customer Acquisition Cost is one of the biggest factors affecting your bottom line. The total investment of marketing, advertising, and sales dollars to produce a single customer is a key metric, one that has to be studied carefully. As your business grows, so can your CAC — leading to an overall plateau.
Fortunately, there are things you can do about that.
Today, we share 4 specific ways you can put a major dent in that number, starting now. No matter what business you’re in, these 4 tactics are tried and tested, as we’ll demonstrate with examples from multiple businesses.
Get a handle on how much you’re investing in customer acquisition, so the returns can support stronger, faster growth. Click Play!
MBA1878 Must Read: The Biggest Bluff by Maria Konnikova
Is poker the best analogy for entrepreneurship? The Biggest Bluff makes a very strong case for “yes.”
This fascinating memoir about a total novice’s quest to get really good at something is stuffed with insights that any business owner can learn from. By going from amateur to champion, Maria Konnikova demonstrated that in poker and business, it’s not all about the hand you’re dealt.
It’s about sticking to the plan.
Tune in, and hear how one person’s poker journey offers a perfect formula for balancing skill, hard work, and dumb luck. Learn how to navigate bad odds, get comfortable with unpredictable outcomes, and take risks when it really matters. Click Play!
MBA1877 Is Your Business Idea Good Enough? + Free Ride Friday
In business, it’s not the idea that leads to success. It’s the execution.
That said, not all ideas are equally viable — which is why it’s important to change how we think about “good” or “bad” product and service ideas. A product that seems ridiculous might strike a chord with consumers (remember pet rocks?). Likewise, the graveyard of failed businesses is full of seemingly great ideas that people just didn’t buy into.
So how can you tell what’ll actually work?
Today, we discuss how to determine whether your idea has an honest chance of success — based not only on the merits of the idea itself, but on the multitude of factors that go into the execution.
Your ability to win over an audience depends on so much more than whether your idea is “good” or not. Fortunately, a little groundwork can paint a pretty reliable picture of your chances. Click Play!
MBA1876 How To Address Poor Performance From a Team Member
As a business owner, you set the standards.
But what do you do when an employee — even one you like and respect — isn’t clearing the bar? It’s one of the most uncomfortable aspects of running a business. But it’s also pretty much inevitable. Team members will fail you sometimes.
The key is to fix it through collaboration, not just correction.
We call our staff a “team” for a reason. Part of supporting your teammates is helping them do their best work. Because the truth is, most screwups aren’t the result of malice or even laziness. They’re usually honest mistakes, or a misunderstanding of their mission. You can fix that, together.
Learn how to get your team up to snuff in ways that are empowering, not deflating. Click Play!
MBA1875 Q&A Wednesday: Who has been your biggest mentor in business?
We think of entrepreneurs as people who go their own way. But in truth, no one becomes successful entirely on their own.
It’s Q&A Wednesday, and one listener wants to know who taught, coached, and inspired Omar into the entrepreneur he is today. We all stand on the shoulders of our teachers, whether or not we’re formal students. In his business journey, Omar is no exception.
But he has to give credit to more than one person!
Today, Omar discusses a few people who had the biggest impact on his development, and shares how those relationships made such a huge difference. Plus, he offers a few tips on what to look for in a mentor for yourself, and how to find one.
Who will help shape your future? Click Play!
MBA1874 Is Your Business Website Mobile First?
Most online traffic is on mobile.
That trend shows no signs of slowing down; Google even prioritizes mobile-friendliness when ranking for SEO. For many consumers, mobile devices are the primary, if not only devices they use. Whatever you’re doing online, it needs to fit and work as beautifully on an iPhone as on a desktop.
Today, we explore how.
We’ll talk about how to take a look at your site, and make sure your mobile game is as strong (or stronger) than your desktop game. In terms of looks, speed, and functionality, it’s time to put mobile first, if you haven’t already.
Get the tips and tools you need to optimize your website. Click Play!
Just discovered $100MBA Show
Great short bits of very useful content. Perfect way to start the day. Just listened to the video marketing episode. Your content is concise, straight forward and not full of random chatting like many others use to fill time. I look forward to immersing myself in the rest of your content.
Practical and valuable business advice 🙌
As a dedicated life-long learner, I’m always on the hunt for content to improve my life. I’ve come to the right place with $100 MBA! I appreciate how the episodes are concise and to the point - making it easy to get maximum value for your time. Omar is a truly excellent host and I really enjoy the guest teachers he brings on as well! 🙏
Business learning on steroids
Great content & guest. Wish episodes were longer but there are so many it’s easy to listen multiple ones in 1 sitting. Very legit, humble & honest! Thanks for creating. I know this is a commitment to produce.