In the fifteenth installment of the A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann is joined by Omid Farhang, the Chief Creative Officer at experiential agency Momentum Worldwide. Over the course of forty-five minutes, Farhang quotes the Wu-Tang Clan, talks about growing up as the child of an Iranian cowboy, and shares some of the most valuable lessons he learned working under and alongside the biggest names in the industry. Show notes below!
o [0:00 — 1:36] Intro
o [1:37 — 8:05] Farhang tells Tom about growing up the child of an Iranian cowboy, and the pressure he felt to become a doctor or a lawyer
o [8:06 – 11: 53] How Farhang discovered advertising, and the emotions that ran through his head when he first walked into the Chiat Day office
o [11:54 – 18:14] How the Honda “Grrr” spot inspired him to go into advertising
o [18:15 – 20:55] Wanting to be a writer and going to ad school with a sense of purpose and urgency
o [20:56 – 22:55] How the definition of titles are changing in the industry, what he learned from the Wu-Tang Clan, and how he has been influenced by comedy and hip hop
o [22:56 – 27:25] Starting as an intern Crispin Porter + Bogusky, living in a basement, and the benefit of writing 200 headlines
o [27:26 — 31:18] The lessons Farhang learned working as a young creative on Miller High Life
o [31:19 — 36:12] Farhang walks us through his plea to Alex Bogusky for a full-time gig and why he dropped out of ad school without a job.
o [36:13 – 38:37] The interview process towards becoming a first time CCO, Momentum Worldwide, and the power of an honest business relationship
o [38:38 – 41:00] Working with the children of NBA superstars for SAP’s “The Simple Report”
o [41:01 – 46:00] The benefits of freelancing, releasing ideas into the wild and experiential advertising.
o [46:01 – 47:50] What “Malicious Obedience” is, and how young creatives can avoid it
o [47:51 – 48:45] Outro
“The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter.