The Admissions Entrepreneur - A Day In The Life (Hosted by Tom Schenck‪)‬ Tom Schenck

Paul Otis, Assistant Head for Lake Tahoe Preparatory School, discusses the unique place the school holds in the world of small boarding school education and how they bring incredible success to each student.
Paul Otis Bio:
Over the past sixteen years, Paul has worked as a teacher and administrator at Lake Tahoe Preparatory School. Paul has a passion for providing students with inquisitive experiences that allow them to experience science first-hand. As an avid rock climber, trail runner and skier, he enjoys exercising in the outdoors and sharing his love of outdoor sports with students.  Paul lives off-campus with his wife, Julie, their son Aaron and daughter Amy.
 
School Summary:
 Lake Tahoe Preparatory School represents the new era of boarding education. They bring a hybrid approach to the adolescent journey that offers a comprehensive suite  of emotional and  academic support without compromising a robust college prep curriculum. They have also figured out how to help Generation Z overcome the technological and social media stressors that can overwhelm them.  This school is a sanctuary of hope and rebirth for their students...where everyone finds the courage to embrace the goodness of life.
 
Show Tracks:
(coming soon)
 
Show Notes:
Paul can be reached at
530-583-8665
info@laketahoeprep.org
www.laketahoeprep.org
 
This episode is sponsored by The Independent Educational Consultants Association.
It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth.
 
IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school.
 
Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with!
 
National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising.
 
For more information on how to connect with IECA members, go to 
their website/URL: www.IECAonline.com
This episode is sponsored by The School Connection.
The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment.
The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location.
Please reach out to them, now!
schoolconnections.org
This episode is brought to you by The Independent School Chairpersons Association
Does your board chair know about ISCA, The Independent School Chairpersons Association?   The mission of ISCA is to support independent school board chairs in becoming effective governance leaders for their Boards.  ISCA accomplishes this by offering peer support and networking, resources and educational opportunities.  Get your Board Chair connected to ISCA today by visiting www.iscachairs.org
This episode is sponsored by the NinjaGram App.
Let’s talk about automating your social media with the NinjaGram app over at www.NinjaGram.app.

Trevor Waddington is the Principal at Truth Tree, an award-winning digital marketing agency that works exclusively with independent schools and camps to help them design their ultimate enrollment.

Show Tracks:

01:40 The origin of truth tree name

03:00 Why truth tree is successful

05:15 Artificial intelligence and voice first the future of family engagement

22:15 Educating school leadership on the new costs of recruiting

24:00 Client school success stories

32:15 A schedule of personal success and goals

40:50 Wife and partner for life

42:50 Why I became an entrepreneur

46:00 How education must change

53:38 The Billboard of life: no regrets… just to do it

Trevor Waddington is the Principal at Truth Tree, an award-winning digital marketing agency that works exclusively with independent schools and camps to help them design their ultimate enrollment. Trevor began his career as a teacher and coach. He later moved into an administrative role and, for 17 years, successfully served schools as director of admission, marketing, and communications. Additionally, Trevor is the founder and chief proprietor of DCschoolHUB.com and NYmetroSchools.com, two independent school search sites in the DC and NYC metropolitan areas. Ownership of these sites is critical to the market research that goes into Truth Tree's leading-edge digital strategies.




Trevor be reached at
Truth Tree | Design Your Ultimate Enrollment
w:truthtree.com
p: 301-570-4292


Enjoy,




Tom Schenck


This episode is sponsored by The Independent Educational Consultants Association.

It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth.

IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school.

Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with!

National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising.

For more information on how to connect with IECA members, go to

their website/URL: https://www.IECAonline.com

This episode is sponsored by The School Connection.

The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment.

The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location.

Please reach out to them, now!

https://schoolconnections.org

This episode is brought to you by The Independent School Chairpersons Association

Does your board chair know about ISCA, The Independent School Chairpersons Association? The mission of ISCA is to support independent school board chairs in becoming effective governance leaders for their Boards. ISCA accomplishes this by offering peer support and networking, resources and educational opportunities. Get your Board Chair connected to ISCA today by visiting https://www.iscachairs

Brett Bodnar - Senior Placement Manager for Educators Ally

Brett Bodnar is a Senior Placement Manager at Educator’s Ally, a premier educational placement firm. Here she reviews their personalized approach to working with each client’s special needs. She also reviews the key skills schools are now looking for in admission professionals, as well as how they must position themselves to attract these top admission leaders.

Show Tracks:

02:24 how diverse experience helps

04:35 The Educators Ally difference

15:36 The key admission skills schools now look for

23:53 The current hiring landscape

32:12 How a school can best position itself to attract admissions professionals

36:54 Professional life balance

42:44 How admission professionals can transition to business

47:21 the challenge to education today and the Billboard of life

After graduating from Williams College, Brett worked in sports marketing for several years and then made the switch to independent schools, most recently as a member of the admissions office at the Ethel Walker School.  She joined EA in 2015 and oversees all admissions and enrollment management searches.  In addition to placement work, Brett also manages EA’s college recruiting efforts.

Brett graduated from The Peck School (in Morristown, NJ) and The Lawrenceville School and now lives in Norwalk, CT with her husband and their two year old daughter (and their dog and cat).

Educator‘s Ally connects teachers and administrators with independent day and boarding schools throughout the U.S. Since 1975, EA‘s highly personalized and thoughtful approach to recruiting has been valued by schools and candidates alike. We appreciate and understand each of our schools‘ unique character and the importance of making the right match. Known for our commitment to establishing trusted relationships with both candidates and school administrators, EA carries out each of our searches with care and diligence. 

Enjoy,

Tom Schenck

This episode is sponsored by The Independent Educational Consultants Association.

It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth.

IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school.

Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with!

National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising.

For more information on how to connect with IECA members, go to

their website/URL: https://www.IECAonline.com

This episode is sponsored by The School Connection.

The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment.

The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location.

Please reach out to them, now!

https://schoolconnectio

Katie Osgood - Owner, Brookfield School

For over 30 years Katie Osgood and her sister have run the Brookfield School, a very successful proprietary school in Reno NV. As a for-profit institution, learn about the specific advantages that they have brought to their students and parents and how Brookfield School is nimble and well prepared to offer their students key skills to successfully thrive in life.

Show Tracks:

02:44 changes in parent fears and expectations

09:13 advantages of four profit schools

16:43 approaching student learning styles

19:22 tough parent questions

23:26 the best marketing

26:30 organizing life key chains and toilets

31:54 for profit schools a bright future

34:20 preparing students for the future

37:26 the challenges of life

39:01 The billboard of life the golden rule

Katie was raised in Reno, graduate of Reno High School. After obtaining a degree in B.S. in Business Administration and Computer Science from the Univ. of Oregon, She worked in the high-tech field in the Bay Area. Later, she returned to Reno and married and raised two boys.  She worked in a Civil Engineering Company as a Land Planner before starting at Brookfield School in 1999.  Both her sons have graduated, one from UNR and one from UNLV.  And now one son, due to Covid challenges has moved back to Reno and is working at Brookfield School becoming the 3rd generation to join the school. Brookfield School is a family owned; women run business. She feels that education is one of the most rewarding professions one can have.

She enjoys sailing on her own ocean going, 46’ sailboat. She sailed in Mexico for 4 years, Alaska in the summer 2108, Canada for 2 years and visited the Islands of Haida Gwaii and Vancouver Island’s west shore in 2017.  She saw bears, wolf, orca, whales (right beside the boat!), caught fish, crabs, and prawns and she SCUBA dove off the boat.  She also loves to snorkel, ski, hike, Stand up paddle board, camping, geocaching, and sailing.

Enjoy,

Tom Schenck

This episode is sponsored by The Independent Educational Consultants Association.

It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth.

IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school.

Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with!

National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising.

For more information on how to connect with IECA members, go to

their website/URL: https://www.IECAonline.com

This episode is sponsored by The School Connection.

The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment.

The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location.

Please reach out to them

Peter Barron has been a renaissance professional in the field of educational marketing and admissions… he shares the exciting directions of EMA... crucial admissions skills... recruiting generation x and millennial families... becoming a domain expert… how independent skills changed his life… as well as the key cause in his life as a parent




Show Tracks:

Show Notes

5:09 the direction of the enrollment Management Association

9:47 how admission skills relate to becoming a head of school

11:45 crucial skills for admission officers in the new era

14:15 crucial sales skills for engaging generation X and millennials

20:44 cold calling in the role of domain expert

24:00 creating a process of empathy

27:00 using the EMA student prospect list

31:20 my 3 greatest challenges

34:00 how independent schools changed my life

36:30 balancing professional and personal life

41:30 personal causes that I am passionate about

45:34 The Billboard of life


Peter is responsible for the creation and oversight of EMA's external programs as well as its membership promise. He oversees EMA's marketing and communications, member recruitment and retention, and outreach functions, as well as its leadership training programs, research, and other related strategic initiatives.




With a career spent in product development, sales, relationship development, and marketing, Peter's success has been built on listening to schools' and families' needs. Peter joins EMA from Blackbaud, where he served as a member of the K-12 executive committee and led the business development of its K-12 partner network, working with schools, associations, and other partners to increase the value of Blackbaud products across the entire school community.

Prior to his work at Blackbaud, Peter served as the chief evangelist at WhippleHill, a cloud-based software provider to independent schools, where he developed and implemented the organization's inbound marketing strategy. He is also the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education, and AdmissionsOuest, an online resource connecting independent schools and families via a range of social media-inspired tools.

Peter has also served as the vice president of sales at inResonance, a company that provides data and web solutions for independent schools. Peter has served as a trustee for Wolfeboro, The Summer Boarding School, and participated on the Executive Committee of The Association of Boarding Schools' (TABS) North American Boarding Initiative. He is a graduate of Brewster Academy, Skidmore College (BA), and Tufts University (MAT).




Telephone:
609-683-5558
‍
‍Fax:
‍609-683-4507

‍Email:
members@enrollment.org





Enjoy!

Tom

This episode is sponsored by The Independent Educational Consultants Association.

It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth.

IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school.

Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with!

National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising.

For more information on how to connect with IECA members, go to

their website

Tracy left the corporate world to pursue her passion for education starting as a public-school math teacher. She rose up the ranks in independent schools and ultimately became the very successful head of Greensboro Day school. One of her philosophies that has continued to bring her success is that she is a relentless communicator and feels that listening is the best way to get to know all those with whom she works, as well as with current and perspective families.

Show Tracks:

3:23 From math teacher to head of school

7:30 The challenges of Covid

10:28 Increasing enrollment by 215 students in only one year

14:30 Managing the admissions office

19:35 Training for the admission staff

21:55 Personal and professional balance

26:25 Solving the big challenges of society

30:19 Equity an inclusion

33:55 The new skills necessary for the admissions professional

38:45 The Billboard of life

Traci Catlett - Head of School, Greensboro Day School

Tracie Catlett joined the Greensboro Day School community as the first female Head of School in 2019. Her education career spans over 25 years including 11 years in the public school system and 14 years with independent schools. Tracie arrived in Greensboro after serving Louisville Collegiate School in Louisville, Kentucky, most recently as the Associate Head of School. A long time high school math teacher, Tracie’s other roles included Assistant Head of School for Academics, Director of Admission, and Mathematics Department Chair.   

Tracie received a BS in Finance from Florida State University and began her first career as a financial analyst with Nations Bank in Miami, and later earned a MAT in Mathematics from the University of Louisville. Tracie is currently a doctoral student at Johns Hopkins University researching the rise in stress and anxiety among adolescents at high achieving schools.

Tracie has hit the ground running since arriving at Greensboro Day School. Under her headship to date, the School has completed the Strategic Plan, raised 2.14M in cash donations for an endowment campaign, joined the Global Online Academy, secured a teacher exchange partnership in Arusha, Tanzania, and tackled student well being. Tracie has safely and successfully led GDS through the pandemic- making major safety and infrastructure changes to campus so they could open on time and on campus at full capacity last summer. The school enrolled a record number of new students (215) during the 2020-21 school year.

Pre-COVID Tracie volunteered as a reading buddy at Peck Elementary and recently she joined the board of the National Advisory Board for Authentic Connections and will join MISBO as a new board member this summer.

Tracie and her husband, Mark, reside in Greensboro and have four sons and two dogs. Tracie enjoys traveling with her family, hiking, drinking coffee on the porch, snow skiing, NetFlix binge-watching, and long walks with their dogs.

5401 Lawndale Drive
Greensboro, NC 27455
(336) 288-8590

 

Enjoy!

Tom


This episode is sponsored by The Independent Educational Consultants Association.

It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth.

IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school.

Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with!

National and regional media, as well as gove