The Brand & Market Podcast

Ali Haney
  • 5.0 (5)
  • MARKETING
  • UPDATED WEEKLY
The Brand & Market Podcast

The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailored to small business owners, with a special focus on real estate-related industries. Join host Ali Haney, founder of Brand & Market and fractional CMO, as she distills complex marketing concepts into approachable, realistic advice. Whether you’re a realtor, short-term rental owner, or construction professional—or simply looking to level up your business’s brand—each episode delivers clear, insightful tips to grow your revenue and connect with your ideal clients. Tune in weekly for a mix of solo episodes packed with practical guidance and guest interviews featuring industry experts sharing their secrets to success. If you’re ready to clarify your messaging, optimize your marketing, and build a brand that stands out, this podcast is for you! Website: www.brandandmarket.co/podcast Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

  1. 6 DAYS AGO

    Building a Standout Personal Brand with Izzy Waite

    Are you ready to embrace your personal brand? In this episode, Ali chats with brand and website designer Izzy Waite about using design to boost your brand.  Time-stamps:  Get to know Izzy (0:52) Embracing personal branding (2:09) Defining personal branding (3:56) Creating a brand story (5:06) Defining your unique value proposition (8:24) Designing for your ideal client (12:02) Flodesk (15:11) Using your personal name for your business (17:21) Choosing your colors (18:36) Hand-drawn, custom graphics (20:49) Common branding mistakes in the real estate world (24:33) Being the best in your brand and market (28:19) Mentioned in This Episode: 50% off your first year subscription to Flodesk: brandandmarket.co/flodesk Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Connect with Izzy: Izzy Website: izzywaite.com Izzy Instagram: instagram.com/izzywaitedesign

    32 min

  2. JAN 22

    Crafting a Powerful Client Experience for Your Brand

    Are you overlooking the importance of the client experience? In this episode, Ali dives into how it can change the game in your brand’s success.  Time-stamps:  The stages of the client experience (2:13) The impact of your client experience on your brand (7:36) The Brand Strategy Framework (12:44) How to improve your client experience (14:03) Mentioned in This Episode: Power Hour Call: https://brandandmarket.17hats.com/p#/scheduling/xxdbpbkwxhtvxnhfbwgpnbgkzbzhwxrr Brand Strategy Framework: https://brandandmarket.thrivecart.com/brand-strategy-framework-course/ Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    24 min

  3. JAN 15

    The Anti-Trends Report to Making Marketing Easier for Your Business

    What marketing trends are you taking into 2025? In this episode, Ali shares her anti-trend thoughts and what strategies she is hoping to see stay in the past. Listen in for her insights on automation bots, AI marketing copy, plus tips for your messaging.  Time-stamps:  Automation bots (2:09) Being on every single platform (8:05) Keep the authenticity professional (10:38) AI marketing copy (13:03)  The Brand Strategy Framework (15:26) False scarcity marketing(16:45) Using hooks for the sake of using hooks (19:05) Inconsistent messaging (21:12) Mentioned in This Episode: Brand Strategy Framework: https://brandandmarket.thrivecart.com/brand-strategy-framework-course/ Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    28 min

  4. JAN 8

    Introducing the Brand & Market Podcast

    Introducing the new and improved Brand & Market Podcast! In this episode, I'm sharing the process of rebranding the Ali Rae Haney show into Brand & Market. Join me in this deep dive into the behind the scenes of rebranding, plus my biggest takeaways and lessons learned.  Time-stamps: My history in business (3:49) Identifying my new ideal client (8:21) The process of rebranding (10:40) Brand & Market’s mission statement (14:15) My personal and brand values (14:59) 50% off Flodesk (18:14) Understanding my new audience (18:55) Updating my online presence (20:19) The website and the podcast (23:47) Lessons learned from the rebrand (27:12) Positive wins and reflections from the process (29:39) Three major takeaways (32:37) Mentioned in This Episode: 50% off your first year subscription to Flodesk: brandandmarket.co/flodesk Brand Audit Checklist: https://view.flodesk.com/pages/64c48af32ea391e2b9a7efb5 Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    35 min

  5. 10/28/2024

    ESC Conference 2025: Return to the Bungalou

    Kassie and Ali discuss the ESC Conference 2025, detailing its mix of education, networking, and unique experiences tailored for entrepreneurs in the “messy middle.” Attendees will benefit from masterclasses, roundtables, and an open Q&A panel session, all offering practical guidance on topics like marketing, systems, and finance. Alongside learning, social events include live music, themed gatherings, and a Louisville-themed field trip, fostering community and creativity. The event venue, The Bungalou in Louisville, supports the collaborative spirit with its quirky charm and communal atmosphere. Tickets cover all education, social and networking events, meals and drinks (cheers, ladies!), and accommodations, with a VIP option adding exclusive coaching opportunities. Use code EARLYBIRD through November 1 for $250 off your ticket. Use code BESTIE if you want to share a bed with your business bestie for $1000 off each of your tickets! This code is good passed the November 1st deadline. :) Link to purchase tickets: https://escevents.thrivecart.com/esc-conference-2025/

    44 min

  6. 08/15/2024

    Real Life Stories from an Airbnb Superhost

    We never intended on being Airbnb hosts. Never was part of the plan. In fact, if you had told me that 7 years ago - I wouldn't have believed you. But here we are, almost five years into being Airbnb Superhosts in THREE different states (North Carolina, Kentucky, and Virginia). On this episode, I share the story of how that came to be when it was so unexpected. I also share some outlandish guest stories that include ghosts and rogue bridesmaids. If you'd like to check out the Airbnb listings, you can find the Kentucky and Virginia listings here: Kentucky Virginia If you're interested in potentially investing in a short-term rental and want to know what it takes to get the process started, download the FREE Short-Term Rental Quick Start Guide HERE! -- Ali Rae Haney Website for Branding & Marketing

    39 min

  7. 08/07/2024

    ESC Impact Weekly: Subscription Newsletter for Scaling Female Entrepreneurs

    **Update: Kassie and I decided not to host the webinar because...life. Much like the rest of our community, we are in the messy middle, figuring it all out. While we do still plan on hosting one in the future, we will not be hosting any during this launch. Thank you for understanding!** Teaming up under ESC Events, Kassie and Ali are excited to discuss the new offer they developed after their recent ESC Conference, which exceeded their expectations by fostering numerous business connections. In addition to the ESC Retreat, they want to continue supporting their community throughout the year. Inspired by Ashlyn Carter's newsletter approach, they are launching the ESC Impact Weekly Subscription. This newsletter will provide practical, themed content on operations, community, marketing, and lifestyle, designed to support solopreneurs and small business owners. The subscription will be available starting from August 7th to August 13th, offering a free month for early subscribers. After the open cart period, the ESC Impact Weekly Subscription will be available for $12 per month, with a 30-day free trial to showcase its practical, actionable content. They are also hosting two webinars on August 7th and August 12th, titled "8 Steps to ESC the Grind: Actionable Strategies for Female Entrepreneurs" offering a preview of the subscription's benefits. Kassie and Ali emphasize that the subscription will provide immediate, useful strategies without any fluff! --- Subscribe to ESC Impact Weekly Here! https://escevents.thrivecart.com/esc-impact-weekly/ Learn more about the subscription here: https://escconference.co/subscription Join us at the ESC Goal Planning Retreat October 11-14 in York, SC https://escconference.co/retreat

    18 min

  8. 07/31/2024

    Leveraging AI for Small Business Success: ChatGPT, Gemini, and More

    In this episode of The Ali Rae Haney Show, we delve into the practical uses of AI tools to streamline your branding and marketing efforts. Inspired by insights from the Duo Collective at the ESC Conference, we explore how AI can be your marketing intern, not your CMO. Main Points: ChatGPT: Easy-to-use AI for brainstorming, target audience research, content creation, and more. Remember, the quality of output depends on the clarity of your input.Gemini: Google's AI tool offering clear outputs even with minimal input, ideal for further exploration.Perplexity: AI for real-time data and citations, perfect for industries needing up-to-date information.TurboScribe: Transcribe podcast recordings with timestamps, making show notes precise and efficient.Canva: Utilize AI for graphic design and image creation, enhancing social media and email marketing visuals. We also highlight the importance of fine-tuning AI-generated content to maintain your unique voice and brand identity. Dive into AI today and tag @aliraehaney on IG to share how you're leveraging these tools! --- Codes Mentioned Flodesk https://aliraehaney.com/flodesk Use this link to get $50 off your first paid year. 17Hats Use this link to get $50 off your first paid year. https://referrals.17hats.com/r/dzvnfbhgkb --- Others Mentioned ESC Conference for creative entrepreneurs Kassie Layne, Online Business Manager Duo Collective, Branding & Digital Marketing Agency, specializing in SEO Amy Wolterman, Calluna Collective - White Label Brand Designer and Web Designer/Developer

    24 min
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About

The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailored to small business owners, with a special focus on real estate-related industries. Join host Ali Haney, founder of Brand & Market and fractional CMO, as she distills complex marketing concepts into approachable, realistic advice. Whether you’re a realtor, short-term rental owner, or construction professional—or simply looking to level up your business’s brand—each episode delivers clear, insightful tips to grow your revenue and connect with your ideal clients. Tune in weekly for a mix of solo episodes packed with practical guidance and guest interviews featuring industry experts sharing their secrets to success. If you’re ready to clarify your messaging, optimize your marketing, and build a brand that stands out, this podcast is for you! Website: www.brandandmarket.co/podcast Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

Information

  • Creator
    Ali Haney
  • Years Active
    2023 - 2025
  • Episodes
    29
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 Ali Haney
  • Show Website
    The Brand & Market Podcast

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