The Brand & Market Podcast

Ali Haney
  • 5.0 (5)
  • MARKETING
  • UPDATED WEEKLY
The Brand & Market Podcast

The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailored to small business owners, with a special focus on real estate-related industries. Join host Ali Haney, founder of Brand & Market and fractional CMO, as she distills complex marketing concepts into approachable, realistic advice. Whether you’re a realtor, short-term rental owner, or construction professional—or simply looking to level up your business’s brand—each episode delivers clear, insightful tips to grow your revenue and connect with your ideal clients. Tune in weekly for a mix of solo episodes packed with practical guidance and guest interviews featuring industry experts sharing their secrets to success. If you’re ready to clarify your messaging, optimize your marketing, and build a brand that stands out, this podcast is for you! Website: www.brandandmarket.co/podcast Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

  1. OCT 28

    ESC Conference 2025: Return to the Bungalou

    Kassie and Ali discuss the ESC Conference 2025, detailing its mix of education, networking, and unique experiences tailored for entrepreneurs in the “messy middle.” Attendees will benefit from masterclasses, roundtables, and an open Q&A panel session, all offering practical guidance on topics like marketing, systems, and finance. Alongside learning, social events include live music, themed gatherings, and a Louisville-themed field trip, fostering community and creativity. The event venue, The Bungalou in Louisville, supports the collaborative spirit with its quirky charm and communal atmosphere. Tickets cover all education, social and networking events, meals and drinks (cheers, ladies!), and accommodations, with a VIP option adding exclusive coaching opportunities. Use code EARLYBIRD through November 1 for $250 off your ticket. Use code BESTIE if you want to share a bed with your business bestie for $1000 off each of your tickets! This code is good passed the November 1st deadline. :) Link to purchase tickets: https://escevents.thrivecart.com/esc-conference-2025/

    44 min

  2. AUG 15

    Real Life Stories from an Airbnb Superhost

    We never intended on being Airbnb hosts. Never was part of the plan. In fact, if you had told me that 7 years ago - I wouldn't have believed you. But here we are, almost five years into being Airbnb Superhosts in THREE different states (North Carolina, Kentucky, and Virginia). On this episode, I share the story of how that came to be when it was so unexpected. I also share some outlandish guest stories that include ghosts and rogue bridesmaids. If you'd like to check out the Airbnb listings, you can find the Kentucky and Virginia listings here: Kentucky Virginia If you're interested in potentially investing in a short-term rental and want to know what it takes to get the process started, download the FREE Short-Term Rental Quick Start Guide HERE! -- Ali Rae Haney Website for Branding & Marketing

    39 min

  3. AUG 7

    ESC Impact Weekly: Subscription Newsletter for Scaling Female Entrepreneurs

    **Update: Kassie and I decided not to host the webinar because...life. Much like the rest of our community, we are in the messy middle, figuring it all out. While we do still plan on hosting one in the future, we will not be hosting any during this launch. Thank you for understanding!** Teaming up under ESC Events, Kassie and Ali are excited to discuss the new offer they developed after their recent ESC Conference, which exceeded their expectations by fostering numerous business connections. In addition to the ESC Retreat, they want to continue supporting their community throughout the year. Inspired by Ashlyn Carter's newsletter approach, they are launching the ESC Impact Weekly Subscription. This newsletter will provide practical, themed content on operations, community, marketing, and lifestyle, designed to support solopreneurs and small business owners. The subscription will be available starting from August 7th to August 13th, offering a free month for early subscribers. After the open cart period, the ESC Impact Weekly Subscription will be available for $12 per month, with a 30-day free trial to showcase its practical, actionable content. They are also hosting two webinars on August 7th and August 12th, titled "8 Steps to ESC the Grind: Actionable Strategies for Female Entrepreneurs" offering a preview of the subscription's benefits. Kassie and Ali emphasize that the subscription will provide immediate, useful strategies without any fluff! --- Subscribe to ESC Impact Weekly Here! https://escevents.thrivecart.com/esc-impact-weekly/ Learn more about the subscription here: https://escconference.co/subscription Join us at the ESC Goal Planning Retreat October 11-14 in York, SC https://escconference.co/retreat

    18 min

  4. JUL 31

    Leveraging AI for Small Business Success: ChatGPT, Gemini, and More

    In this episode of The Ali Rae Haney Show, we delve into the practical uses of AI tools to streamline your branding and marketing efforts. Inspired by insights from the Duo Collective at the ESC Conference, we explore how AI can be your marketing intern, not your CMO. Main Points: ChatGPT: Easy-to-use AI for brainstorming, target audience research, content creation, and more. Remember, the quality of output depends on the clarity of your input.Gemini: Google's AI tool offering clear outputs even with minimal input, ideal for further exploration.Perplexity: AI for real-time data and citations, perfect for industries needing up-to-date information.TurboScribe: Transcribe podcast recordings with timestamps, making show notes precise and efficient.Canva: Utilize AI for graphic design and image creation, enhancing social media and email marketing visuals. We also highlight the importance of fine-tuning AI-generated content to maintain your unique voice and brand identity. Dive into AI today and tag @aliraehaney on IG to share how you're leveraging these tools! --- Codes Mentioned Flodesk https://aliraehaney.com/flodesk Use this link to get $50 off your first paid year. 17Hats Use this link to get $50 off your first paid year. https://referrals.17hats.com/r/dzvnfbhgkb --- Others Mentioned ESC Conference for creative entrepreneurs Kassie Layne, Online Business Manager Duo Collective, Branding & Digital Marketing Agency, specializing in SEO Amy Wolterman, Calluna Collective - White Label Brand Designer and Web Designer/Developer

    24 min

  5. JUL 24

    Brand Analysis for Created Colorful - Service Providers, This One is for You!

    Created Colorful is a small business that has changed Ali's life. Lindsey, the founder, has inspired Ali not only with the virtual color analysis she received that made Ali feel like herself again after battling postpartum depression, but also because of her incredible business model and business development acumen. After discussing her experience of her virtual color analysis, Ali dives into all the ways that Lindsey has made a one-time customer into repeat revenue. Listen to learn more about Ali's take on Lindsey's strategies and learn how you can apply them to your small business and brand! -- Resources & Discounts Mentioned in Today's Show Lyssa Pfauth, Evergreen Beauty - https://www.beautyevergreen.com/ Created Colorful Virtual Anaylsis - www.createdcolorful.com/virtualcoloranalysis Use code ALIRAE for $15 off your virtual color analysis! Flodesk - www.aliraehaney.com/flodesk Use link to get 50% off your first year of Flodesk as your email service provider.

    26 min

  6. JUL 17

    How to Build Your Personal Brand and Become a Thought Leader

    Do you dream of establishing yourself as a thought leader in your industry? This episode explores what it means to be a thought leader, the pros and cons of pursuing this path, and how personal branding is essential for success. Key Takeaways: Thought Leader vs. Influencer: Thought leaders are industry experts who provide unique insights and influence trends. Influencers may have a larger reach but less authority.Becoming a Thought Leader: Consider the time commitment, consistency required, and potential for criticism before taking the leap.The Power of Personal Branding: Develop your core values, niche, and a consistent brand message. Showcase your expertise and personality to build trust and connect with your audience. Examples of Personal Brands Jenna Kutcher (Branding & Marketing) Katelyn James (Photography & Business) Amy Porterfield (Online Marketing) Gary Vaynerchuk (Social Media Marketing) Neil Patel (Content Marketing) Marie Forleo (Business Growth) Action Items: Define your core values and brand message.Identify where your target audience spends time online.Create engaging content and build a community around your brand.Share your journey on social media by tagging @aliraehaney Want to learn more? Follow Ali Rae Haney on Instagram: @aliraehaney Ready for branding or marketing strategy? Contact Ali now! Links Mentioned in Today’s Episode ESC Conference for creative small business owners in their growth phase. PowerSheets: https://cultivatewhatmatters.com/ Use code ALIRAEHANEY for 10% off at checkout. Created Colorful Color Analysis You can book your analysis at createdcolorful.com/virtualcoloranalysis. Use code ALIRAE at checkout for $15 off your consult and be one step closer to the confidence you crave.

    33 min
  7. Brand Strategy through the Eyes of a 5-Year-Old

    JUL 10

    Brand Strategy through the Eyes of a 5-Year-Old

    Ali brings on a very special guest to today's podcast - her daughter, Huxley! They talk about: What mommy does for workA few of Huxley's favorite things (including making her brothers laugh!)Huxley's dream job when she grows upSome of their earliest memories Ali's favorite part of this episode was learning something new about her daughter! Tune in for a really sweet moment where Huxley invites her mom to help her with her dream. --- Ali Rae Haney Brand Development & Digital Marketing Website https://aliraehaney.com/contact Ali Rae Haney Show Insiders Facebook Group https://www.facebook.com/groups/2144518489214997

    23 min

  8. JUL 3

    Thinking About Hiring? Insights from Dan Martell's "Buy Back Your Time"

    In this episode, we dive into the world of hiring - how to hire, when to do it, and what to assign that first hire. The book “Buy Back Your Time” by Dan Martell is the focus of this episode, so we will be discussing some of the tactics he writes about in his book.  Key Strategies:The DRIP Matrix: Delegation, Replacement, Investment, ProductionTime & Energy Audit: Track your time and identify tasks that make money and bring joy.Buyback Rate: Calculate when to hire based on your productivity and profitability.Hiring Tips: Start with an assistant for inbox and calendar management.Standard Operating Procedures (SOPs): Document tasks to ease delegation and improve efficiency.Perfect Week Planning: Schedule your time to balance work, family, and personal interests. Personal Insights:Reflect on overcoming challenges in hiring and delegating.Implement routines to simplify life and enhance productivity. This episode is packed with actionable insights to help entrepreneurs focus on what they love and grow their business effectively. Tune in to learn how to maximize your efforts and achieve your goals. Links Buy Back Your Time by Dan Martell - https://a.co/d/0bFXU4FAIf you are in the market for a CRM, check out 17Hats! Go to www.aliraehaney.com/17hats for 50% off your first year.Head to the Cultivate What Matters website at cultivatewhatmatters.com and use code ALIRAEHANEY for 10% off at checkout!

    27 min
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About

The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailored to small business owners, with a special focus on real estate-related industries. Join host Ali Haney, founder of Brand & Market and fractional CMO, as she distills complex marketing concepts into approachable, realistic advice. Whether you’re a realtor, short-term rental owner, or construction professional—or simply looking to level up your business’s brand—each episode delivers clear, insightful tips to grow your revenue and connect with your ideal clients. Tune in weekly for a mix of solo episodes packed with practical guidance and guest interviews featuring industry experts sharing their secrets to success. If you’re ready to clarify your messaging, optimize your marketing, and build a brand that stands out, this podcast is for you! Website: www.brandandmarket.co/podcast Facebook Group: www.facebook.com/groups/aliraehaneyshowinsiders/

Information

  • Creator
    Ali Haney
  • Years Active
    2023 - 2024
  • Episodes
    25
  • Rating
    Explicit
  • Copyright
    © Copyright 2024 Ali Haney
  • Show Website
    The Brand & Market Podcast

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