In this episode of 'Ambitious Broker,' the host welcomes Dana Potter, the founder and CEO of Pinnacle Estates Property. Dana shares his extensive experience in the real estate industry, managing a company that has grown to include 11 offices and over 1,100 sales agents. The discussion covers the evolution of the real estate market, the impact of technological advancements, the importance of maintaining professionalism, and the challenges posed by external industry pressures such as the National Association of Realtors' actions and the rise of portals like Zillow. Dana also highlights the importance of adapting to changing market conditions and continually improving business strategies to ensure long-term success. This episode offers a deep dive into the intricacies and challenges of running a successful real estate company for over four decades. KEY TAKEAWAYS Dana Potter's Experience: Dana Potter, founder and CEO of Pinnacle Estates Property, shares his extensive experience in real estate, growing a company with 11 offices and over 1,100 sales agents. Real Estate Market Evolution: The discussion highlights how the real estate market has evolved, particularly with the rise of technological advancements. Professionalism and Challenges: Dana emphasizes the importance of maintaining professionalism while navigating industry challenges, including pressures from organizations like the National Association of Realtors and the rise of portals like Zillow. Adapting to Change: Dana stresses the need for businesses to adapt to changing market conditions and continuously improve strategies to ensure long-term success. Long-Term Success: This episode provides a deep dive into the intricacies and challenges of managing a successful real estate company over the course of four decades. QUOTES "You know, like it or not, people get in a very, very bad habit of being very comfortable." "Coaching was a really, really big part of our business." "You have to move with the times, you know, and for us, it's been all about change." "If you're not making adjustments to what you're doing, you're falling behind." "I want you to give away your very best secrets of how you're successful... Because here's what's going to happen. The nine people around you at that table are all doing the same thing. So you're going to make nine times what you give out." "Your income is directly proportionate to how many people know you, like you, and trust you." "It’s not your logo. It’s not your colors. It’s who you are and how they see you." "Social media has really made people's lives much more visible... it’s a more efficient way to be a sensitive human being." "The business is constantly changing, but the basics remain the same." Check out Dana Potter and their work through the link below: https://www.linkedin.com/in/dana-potter-b75a204/ Get to know more about Ambitious Broker at https://RogerHance.com. You can also connect with our host and mentor, Roger, with the links below: Linkedin: https://www.linkedin.com/in/roger-hance/ Call: (818) 718 - 3020 Email: rogerhance@msn.com Website: https://escrowtech.net/ Please like, comment, and subscribe! Don't miss out on the valuable insights and expertise shared by our guest/s in this episode of Ambitious Broker! Tune in to the full episode to learn more about succeeding in the real estate industry and stay informed for future episodes.
