98 episodes
The Andrew Faris Podcast Andrew Faris
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- Business
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5.0 • 18 Ratings
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Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator. Join him every week to learn the nuts & bolts of how to grow ecommerce brands, always shared with refreshing candor.
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The Power Of Relentlessly Pursuing Profit
I'm amazed at how good some ecommerce businesses are.
Not necessarily the ones you read about or see on social media. They may or may not be good businesses.
I'm thinking instead of businesses that I have seen up close and personally. In these businesses, when operators get crystal clear that bottom line profit is the ultimate driver of the value of their business, they can build SERIOUSLY profitable, valuable businesses.
It sounds so simple: relentlessly pursue profit.
But it's much easier said than done. And today, I'm explaining what I mean by that phrase and how to actually do it.
EPISODE SPONSORS
MORE STAFFING
Register for More Staffing's webinar, "Transform Your E-commerce Supply Chain into a Revenue Stream: 5 Savings Strategies that Deliver Results in 3 Months," taking place on May 30 here: https://bit.ly/3wFurF5.
BILY
Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai.
THE BEST DTC TRAINING RESOURCE ON THE INTERNET:
Learn More About ADmission: https://bit.ly/3x99lip
REFERENCED IN THIS EPISODE
"The Financial Roadmap For DTC Success (With Drew Fallon)" (Spotify, Apple, YT)
"Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks" (Spotify, Apple)
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com -
You Send Too Much SMS & Not Enough Email (With Joel Biery)
Email & SMS are cornerstones of DTC growth marketing, so I brought in one of my most trusted experts on the subject, Joel Biery.
Joel is the founder of KapturBox, an email & SMS agency with whom I've worked on shared clients. So I've seen the quality of his work and can vouch for him: he knows what he's talking about.
On today's episode, we talk about how to use owned channels to drive bigger moments on your marketing calendar and why you're probably not sending enough email but too much SMS.
EPISODE SPONSORS
MORE STAFFING
Register for More Staffing's webinar, "Transform Your E-commerce Supply Chain into a Revenue Stream: 5 Savings Strategies that Deliver Results in 3 Months," taking place on May 30 here: https://bit.ly/3wFurF5.
BILY
Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai.
THE BEST DTC TRAINING RESOURCE ON THE INTERNET:
Learn More About ADmission: https://bit.ly/3x99lip
FOLLOW UP WITH JOEL & KAPTURBOX
Visit kapturbox.co.
Email Joel at joel@kapturbox.co
Reach out to Joel on X: @joelbiery
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com -
The Financial Roadmap For DTC Success (With Drew Fallon)
Drew Fallon knows what financial mistakes you're making in your DTC business. And he wants you to stop.
From being the CFO & COO of Mad Rabbit Tattoo to launching Iris (a brand new DTC financial data tool), Drew has thought about ecommerce finance from just about every angle.
On this episode of the Andrew Faris Podcast, Drew and I tell you to stop spending ad dollars, start forecasting more carefully, and ultimately, create a more valuable business.
EPISODE SPONSORS
MORE STAFFING
Register for More Staffing's webinar, "Transform Your E-commerce Supply Chain into a Revenue Stream: 5 Savings Strategies that Deliver Results in 3 Months," taking place on May 30 here: https://bit.ly/3wFurF5.
BILY
Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai.
THE BEST DTC TRAINING RESOURCE ON THE INTERNET:
Learn More About ADmission: https://bit.ly/3x99lip
LEARN MORE ABOUT IRIS
Visit irisfinance.co
Read the Wayflyer x Iris "Profits in focus" report.
FOLLOW UP WITH DREW
Follow Drew on Twitter: @drewfallon12
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com -
Seasonality Is Way More Important For Your Revenue Than You Realize
Everything is going great for a business: your ads are working, scale is happening, and you're seeing huge revenue growth for both new and returning customers.
But you can't figure out why: were the new ads you made THAT much better than the old ones?
Or sometimes it's the opposite: nothing is working, including the ads that were doing great only a few weeks ago. So what's the difference?
More often than you realize, it's seasonality. Today, I explain the point and tell you what to do about it.
EPISODE SPONSORS
MORE STAFFING
Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting morenow.co/af.
BILY
Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai.
THE BEST DTC TRAINING RESOURCE ON THE INTERNET:
Learn More About ADmission: https://bit.ly/3x99lip
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com -
Nasrin's Apparel Brand Is Growing Fast & Profitably
Almost exactly a year ago, Nasrin Jafari recorded my first ever Opening The Books podcast episode. A few months after that, she hired me and my team as her agency.
So how has it gone since that first conversation?
On this episode of The Andrew Faris Podcast, Nasrin is back to talk about the highs, lows, and what she (and I) have learned on the way to doubling her fashion brand's business.
EPISODE SPONSOR
Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting morenow.co/af.
SPECIAL OFFER ON THE BEST DTC EDUCATIONAL COMMUNITY ON THE INTERNET:
Get a free call when you sign up for three months of ADmission from Common Thread Collective: https://www.youradmission.co/andrew-faris-podcast
REFERENCED IN THIS EPISODE
"Opening The Books: Mixed By Nasrin" (All links here).
"Opening The Books: Beardbrand" (All links here).
"Bill D'Alessandro Is Obsessed With Contribution Margin" (Spotify, Apple)
"Briefing A Longform Explainer Ad For Bambu Earth Live (With Dave Rekuc)" (Spotify, Apple)
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com -
The 5 Categories Of DTC Businesses (And Why It Matters)
What's your brand's pathway to profitable growth?
Well, that depends: what type of brand do you have?
If you understand the answer to that question, you can focus on the highest leverage areas of your business for creating profitable growth.
Today on the show, I'm breaking down 5 categories of DTC brands and telling you how to approach growth in each.
EPISODE SPONSOR
Register for More Staffing's webinar titled "Managing an International Remote Team in the E-commerce World: The Massive Advantages And The Serious Pitfalls" on Thursday, April 25th at 10 am PST here: https://bit.ly/3QcFjRj
THE BEST DTC TRAINING RESOURCE ON THE INTERNET:
Learn More About ADmission: https://bit.ly/3x99lip
AFP EPISODES REFERENCED IN THIS EPISODE:
"Jack Rubin's $50M Playbook? Extreme Focus." (Apple, Spotify)
"Jack Rubin's Subscription Behemoth Will Cross $70M While Growing 300%" (Apple, Spotify)
"Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks" (Apple, Spotify)
"Taylor Holiday Says You MUST Grow Your Business" (Apple, Spotify)
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
Customer Reviews
Opening The Books
Hey Andrew! I've been a listener of the podcast for a while and got hooked with your opening the books with MIXED by Nasrin. I've learned so much and I was wondering if you would be open to doing an opening the books with a smaller brand that's maybe a step behind pretty boy and MIXED. Maybe a brand bringing in under 500k/year? I know that's not your regular client but it might be the majority of business owners who want to go from small business owner to CEO. While we would love for it to be us, it doesn't have to be. I feel that would be SO VALUABLE to so many business owners who are a step behind but at the cusp of the the stage these two companies are at. Thank you for sharing your knowledge, we appreciate it!
One of the best DTC podcasts
This is one of the few DTC podcasts that gives very specific guidance that you can follow and implement in your ad account and on your site to improve your business. If you’re tired of podcasts that talk at a super high-level about things that are not specific enough for you to take action on and listen to this one because it’s different.
Practical Advice
Listened to a few episodes and am hooked. Solid, practical advice that I was able to take notes on how to apply immediately. Excited to have found a podcast from someone who is in the trenches of e comm!