The Art of Authentic Content Creation... with Amanda Kaufman

Summary

In this episode of Digital Dominance, Jeffro and Amanda Kaufman discuss the importance of authenticity in service businesses. Amanda shares insights on how to balance authenticity with strategic messaging, the significance of vulnerability in content creation, and practical steps for service business owners to create authentic content that resonates with their audience. They also explore common mistakes in content creation, the importance of maintaining a high-performance mindset, and the transformative power of finding one's voice in business.

Takeaways

• Authenticity is crucial for service businesses to connect with clients.
• Imitation is a natural part of learning, but authenticity comes from personal expression.
• Vulnerability should be viewed as a strength, not a weakness.
• Creating a journaling practice can help in collecting personal stories for content.
• Avoid perfectionism; embrace a beginner's mindset in content creation.
• Service providers should focus on how their content serves others.
• Balancing consumption and creation is key to effective content strategy.
• Curate your calendar to prioritize growth and learning.
• Finding your voice empowers you to influence and connect with others.
• High performance requires clarity on priorities and self-care.

Chapters

00:00 Authenticity in Business: The Core Challenge

09:10 Creating Authentic Content: First Steps

12:54 Common Mistakes in Content Creation

19:22 Balancing High Performance and Authenticity

25:55 Transformations: Finding Your Voice

Links

https://thecoachesplaza.com/home

https://www.instagram.com/theamandakaufman

https://www.facebook.com/ChatwithAmandaKaufman/

https://www.linkedin.com/in/amandackaufman/

https://www.youtube.com/channel/UCal10PPHo1S59hQmOLgCF3A

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