40 min
The Art of Personalization at Scale | Pomi Tefera, Cofertility Change Enablers, a podcast by Tango
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- Technology
There's a natural tension between services that are streamlined for scale and services tailored to the unique needs of members and customers.
No one knows this tension better than Pomi Tefera, Head of Ops & Strategy at Cofertility, a human-first fertility ecosystem and platform that empowers everyone to own their own family-building timeline and journey.
In her role, Pomi lives and breathes the need to deliver on personalization without compromising on the promised benefits of standardization like efficiency, fairness, and quality assurance.
Prior to Cofertility, she was responsible for bringing products to life at Uber, where her and Ken first met. It was her curiosity for tech that transforms how people live and manage their most basic needs in the physical world that led her career from mobility to fertility.
In this episode, you’ll learn:
• The biggest learnings going from an Enterprise org to leading Ops at a startup
• The #1 thing Ops teams overcomplicate
• How to balance personalization and standardization
• Strategies Pomi uses to best enable her member advocates to spend more mental energy on the personal and emotional aspects of their job
• Methods for evaluating the impact on member and user experience
• How to build an “Operations moat”
• How to make your CEO care about operational excellence
Where to find Pomi Tefera:
• LinkedIn: https://www.linkedin.com/in/pomi-tefera-16a47224/
• Cofertility: https://www.cofertility.com/
Where to find your host, Ken:
• LinkedIn: https://www.linkedin.com/in/kenbabcock/
• Twitter/X: https://twitter.com/bigredbabz
• Change Enablers, a community by Tango: https://www.tango.us/change-enablers-community
Like what you heard? Subscribe, leave us a review, and let us know who in Operations and Enablement should be our next guest.
There's a natural tension between services that are streamlined for scale and services tailored to the unique needs of members and customers.
No one knows this tension better than Pomi Tefera, Head of Ops & Strategy at Cofertility, a human-first fertility ecosystem and platform that empowers everyone to own their own family-building timeline and journey.
In her role, Pomi lives and breathes the need to deliver on personalization without compromising on the promised benefits of standardization like efficiency, fairness, and quality assurance.
Prior to Cofertility, she was responsible for bringing products to life at Uber, where her and Ken first met. It was her curiosity for tech that transforms how people live and manage their most basic needs in the physical world that led her career from mobility to fertility.
In this episode, you’ll learn:
• The biggest learnings going from an Enterprise org to leading Ops at a startup
• The #1 thing Ops teams overcomplicate
• How to balance personalization and standardization
• Strategies Pomi uses to best enable her member advocates to spend more mental energy on the personal and emotional aspects of their job
• Methods for evaluating the impact on member and user experience
• How to build an “Operations moat”
• How to make your CEO care about operational excellence
Where to find Pomi Tefera:
• LinkedIn: https://www.linkedin.com/in/pomi-tefera-16a47224/
• Cofertility: https://www.cofertility.com/
Where to find your host, Ken:
• LinkedIn: https://www.linkedin.com/in/kenbabcock/
• Twitter/X: https://twitter.com/bigredbabz
• Change Enablers, a community by Tango: https://www.tango.us/change-enablers-community
Like what you heard? Subscribe, leave us a review, and let us know who in Operations and Enablement should be our next guest.
40 min