Tesla Ads, An iPhone That Clones Your Voice, Reuters Roundup

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Welcome to Wednesday! We are still in Vegas hanging out at the Reuters Events Automotive Retail Conference. Today we look into Elon Musk changing his tune on advertising and Apple announcing some core new accessibility features that may make it easier (and more fun) for everyone to use the iPhone.

• In an unexpected twist, Tesla and Twitter CEO Elon Musk, announced plans to advertise Teslas despite his well stated disdain for advertising. Pressure to boost investor confidence amidst a challenging economic climate and increased competition in the electric vehicle market 
  • In 2019, Musk tweeted that he "hates advertising" and "We use that money to make the product great."
  • "So I guess I should say advertising is awesome, and everyone should do it," Musk said at Tesla's annual shareholder meeting in Austin, Texas. "We will try out a little advertising and see how it goes."
    
    
    
• In release notes targeting better accessibility, Apple includes a feature set that will allow an iPhone to clone a user’s voice after about 15 minutes of prompt reading.
  • The feature is meant to give those who have lost their ability to speak to type into a phone and have the onboard Live Speech to mimic their voice.
  • Additionally, Apple is releasing features to enhance accessibility for users by creating less vibrant experiences with simpler UI and cleaner color palettes. 
  • “Accessibility is part of everything we do at Apple,” Sarah Herrlinger, Apple’s senior director of global accessibility policy and initiatives, said in a statement. “These groundbreaking features were designed with feedback from members of disability communities every step of the way, to support a diverse set of users and help people connect in new ways.”

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