The B2B BRAND180 Podcast with Linda Fanaras

Linda Fanaras
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The B2B BRAND180 Podcast with Linda Fanaras

Tune in to the B2B BRAND180 Podcast with Linda Fanaras, CEO/Strategist! Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm, that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy. A brand expert and marketing strategist, she interviews top industry thought leaders and through this, you will gain the latest insights on how to build a powerhouse brand that sells. Learn how to build a brand strategy that drives new business, uncover the white space in the market to find untapped opportunities, and craft a B2B marketing strategy that drives new leads and sales. Connect with Linda on LinkedIn: https://bit.ly/3EI2Ynh or visit www.mill.agency 

  1. 14 DE NOV.

    Transforming B2B Services into Scalable Products with Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris

    In this episode of B2B Brand180, Linda interviews Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris. Linda and Eisha discuss strategies for productizing B2B services, including the benefits of creating recurring revenue through more standardized, scalable offerings. Eisha shares examples, practical steps, and common pitfalls to avoid in the productization process, alongside insights into how AI integration can further enhance service productization.01:19 Understanding...

    22min

  2. 31 DE OUT.

    Transformative B2B Referral Strategies, with Andrew Brown of Bridgemaker Referral Programs

    In this episode of B2B Brand180, Linda interviews Andrew Brown from Bridgemaker Referrals. Linda and Andrew discuss transformative strategies and innovative approaches in B2B branding, focusing on the power of referral sources. Andrew debunks common myths about B2B referrals and emphasizes the importance of selecting the right referral sources and setting goals. He shares insights from his book, 'Get Referred,' and provides a systematic approach to building effective referral programs. ...

    24min

  3. 28 DE AGO.

    Building a Winning B2B E-Commerce Playbook, with Jason Greenwood, Founder of Greenwood Consulting

    In this episode of B2B Brand180, Linda interviews Jason Greenwood of Greenwood Consulting. Jason shares his expertise in helping B2B brands and startups leverage digital and omni-commerce opportunities. He discusses his unique 'Fit for Commerce' framework, which focuses on people, process, tech, and data, and explains how it significantly reduces time to market. Jason also offers key insights into overcoming common pitfalls, enhancing internal and external adoption planning, and sh...

    23min

  4. 22 DE AGO.

    Essential Strategies for B2B Marketing Leaders in a Recession, with Drew Neisser, CEO at CMO Huddles

    In this episode of B2B Brand180, Linda interviews Drew Neisser, CEO at CMO Huddles, podcast host, business coach and author. They discuss the challenges CMOs face in a recession including budget cuts, the importance of brand reputation, and the role of AI. Drew shares insights from his extensive career and explores current industry trends, providing practical advice for navigating economic downturns and leveraging new technologies.03:03 Challenges and Strategies in B2B Industries05:47 The Evo...

    21min

  5. 14 DE AGO.

    Jumpstart Your B2B SEO: Expert Insights from Senthilkumar Subramanian

    In this episode of B2B Brand180, Linda interviews Senthilkumar Subramanian to discuss his five-step Jumpstart SEO System. Senthil shares his success stories of ranking over a hundred keywords on Google and generating over a million dollars in revenue for his previous businesses. They delve into the importance of SEO, the common mistakes businesses make, strategies for choosing the right keywords, and the fundamentals of creating outstanding content. Senthil also provides insight into the tech...

    18min

  6. 6 DE AGO.

    Leveraging AI to Create On-Strategy B2B Content with Chuck Aikens, Founder of Tymoo

    In this episode of the B2B Brand180 podcast, Linda interviews Chuck Aikens, Founder of Tymoo and content marketing expert, to discuss effective use of AI in B2B content strategies. Chuck shares insights on the essential foundational work required before leveraging AI, including understanding target audiences and answering critical strategic questions before writing prompts. He delves into the concept of micro-segmenting audiences, optimizing metadata, and generating authentic conte...

    20min

  7. 17 DE JUL.

    Optimizing B2B Email Messaging to Drive Growth with Naomi Soman, Storylogick Consulting

    In this episode of the B2B Brand180 podcast, Linda speaks with Naomi Soman from Storylogick Consulting about enhancing email marketing strategies to drive growth. Naomi, who has a wealth of experience in hyper-growth startups, shares insights on dispelling email marketing myths, personalizing emails for different stages of the funnel, and accurately targeting various buyer personas. The discussion includes practical advice on leveraging CRM data, using visual language in emails, and customizi...

    20min

  8. 9 DE JUL.

    Implementing a Repurpose First B2B Video Production Strategy, with Dane Frederiksen, Founder of Digital Accomplice

    In this episode of B2B Brand180, Linda interviews Dane Frederiksen, Founder of Digital Accomplice, to discuss how to implement a repurpose-first video production strategy, which he calls the "Video Octopus" method.Dane highlights: -The shift from text-based marketing to remote video. -The ease of creating valuable video content using AI tools and remote platforms, which can significantly enhance marketing strategies. -Current trends and technology to simplify video editing, and...

    20min
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Tune in to the B2B BRAND180 Podcast with Linda Fanaras, CEO/Strategist! Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm, that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy. A brand expert and marketing strategist, she interviews top industry thought leaders and through this, you will gain the latest insights on how to build a powerhouse brand that sells. Learn how to build a brand strategy that drives new business, uncover the white space in the market to find untapped opportunities, and craft a B2B marketing strategy that drives new leads and sales. Connect with Linda on LinkedIn: https://bit.ly/3EI2Ynh or visit www.mill.agency 

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