The B2B Revenue Executive Experience Carlos Nouche & Lisa Schnare

Offering Amazon vouchers?
Trying to book in the follow-up call before the first call has even ended?
Booking a demo for a company that you just want to sell to?
Forget about gimmicks, techniques, or maneuvers. Effective selling is actually much simpler… and the secret lies in neuroscience.
To share more, we’re joined by Moeed Amin, Director & Founder of Proverbial Door, a consultancy that helps B2B companies and sales professionals improve their performance by a minimum of 50% in six month. We cover the role of trust, obsession and neuroscience in sales.
Join us as we discuss:
What makes trust so impactful in the sale process
Why you need to be buyer-obsessed
The 7 characteristics of a trustworthy person   


Now that you know the power of trust and how to build it… it’s time to learn how to build authenticity and maximise the return on your content marketing, check out the full list of episodes here: The B2B Revenue Executive Experience.
Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

Brands aren’t created out of thin air. They already exist. 

It’s all about finding Michelangelo’s David in the stone; chipping away at what a client thinks a brand is to find out the true story without focusing on the gimmicky hacks. 

Today’s guest, Bobby Gillespie, Founder & Principal at Propr Design, talked about how Propr helps their clients get the reputation they deserve, not necessarily the reputation they want through strategic brand building and storytelling.

Join us as we discuss:
Why having a brand strategy focused on future customers is essential
What to avoid when building a brand story
How to measure a brand for an accurate return on investment



Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.

Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

The Old Way: The client comes to the marketing and PR agency looking for promotional opportunities. The agency sprays content, prays that it works and doesn’t do much else.

The New Way: The client comes to the marketing and PR agency looking for promotional opportunities. The agency dives deep, learns all they can, creates strategic roadmaps for success not only for their client but for the agency and becomes a powerhouse of success. This is the way. 

The customer journey is the most important aspect of putting together a successful campaign. 

From the first “hello” to every interaction after, how do you ensure that your customer’s brand has relevance, authenticity and purpose?

Today’s guest, Jeff Risley, Chief Growth Officer for Saxum, talked about investing in marketing and PR in order to get a maximum return on investment through sales. 

Join us as we discuss:
How to build credibility with your customers 
How customer success and service builds into revenue optimization
Why creating a lockstep approach to sales and marketing is essential



Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.

Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

You have what seems like a really mundane decision to make: You're in charge of upgrading outdated software for your organization and, for some reason, figuring out what to purchase has you jitterier than Big Bird at a Cats showing. Whatever you get, it has to be the best. In a blind panic, you sign up for every free trial known to man. Luckily, you find a pristine masterpiece of software that is sure to solve every conceivable problem in the multiverse. It worked out for one simple reason: It’s l because, sometimes, quantity is the fastest path to quality.

And that’s especially true for content marketing. 

That’s one of the many insights today’s guest, content-marketing wizard James Scherer has picked up throughout his career to VP of Growth at Codeless — insights he brings into the show to help us demystify content marketing.

Join us as we discuss:
The “pillar and post” content methodology 
AI in content marketing
Content analytics 
Quality vs. quantity 
Building a solid marketing function in the real world




Now that you know how to, are you ready to learn how to conduct killer marketing tests or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.


Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

Brand is what people say when you walk out of a room. So how do you control the conversation when you’re not there to hear it? 

Today’s guests, Chris Smith, Chief Revenue Officer (CRO), and Matt Richards, Chief Marketing Officer (CMO) at Aqua Security, talked about the strategic ecosystem of sales and marketing and how they have to work together to win. 

Join us as we discuss:
Why working together for a shared goal is important
What should and shouldn’t be measured for ROI
Why empathy over ego is the key to success



Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience. 

Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

No matter how many times you do something successfully, there is always room for new approaches that elevate success to the next level — whether that’s finding the perfect way to help clients scale their business with an easy-to-follow and consultative sales framework… or the perfect new hosts to carry everyone’s favorite sales podcast into the future.

Today, I’m joined by two guests who are so fantastic, I’ve decided to hand the keys to the show over to them. Seriously — after nearly 250 episodes, I'm passing the torch to Carlos Nouche and Lisa Schnare, who join the show to share everything you need to choose the perfect sales methodology for your business.

We discuss:
When an organization needs to adopt a sales methodology
How to find the perfect vendor for your organization’s needs
Why Lisa and Carlos are the perfect hosts to succeed me



As you’ll hear, you are in great hands with Carlos and Lisa, but I do want to thank you for your loyalty throughout the past 250 or so episodes you’ve spent listening to my voice. 

Until next time, I wish you nothing but the greatest success. — Chad Sanderson, Managing Partner at ValueSelling Associates. 

Now that you know how to find the winning sales methodology, are you ready to learn how to conduct killer marketing tests or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.