249 episodes

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

The B2B Revenue Executive Experience Chad Sanderson

    • Business
    • 5.0 • 143 Ratings

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

    How to Maximize Your Content Marketing Returns

    How to Maximize Your Content Marketing Returns

    You have what seems like a really mundane decision to make: You're in charge of upgrading outdated software for your organization and, for some reason, figuring out what to purchase has you jitterier than Big Bird at a Cats showing. Whatever you get, it has to be the best. In a blind panic, you sign up for every free trial known to man. Luckily, you find a pristine masterpiece of software that is sure to solve every conceivable problem in the multiverse. It worked out for one simple reason: It’s l because, sometimes, quantity is the fastest path to quality.

    And that’s especially true for content marketing. 

    That’s one of the many insights today’s guest, content-marketing wizard James Scherer has picked up throughout his career to VP of Growth at Codeless — insights he brings into the show to help us demystify content marketing.

    Join us as we discuss:
    The “pillar and post” content methodology 
    AI in content marketing
    Content analytics 
    Quality vs. quantity 
    Building a solid marketing function in the real world




    Now that you know how to, are you ready to learn how to conduct killer marketing tests or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.


    Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

    • 24 min
    Remora Style Marketing & Sales w/ Chris & Matt

    Remora Style Marketing & Sales w/ Chris & Matt

    Brand is what people say when you walk out of a room. So how do you control the conversation when you’re not there to hear it? 

    Today’s guests, Chris Smith, Chief Revenue Officer (CRO), and Matt Richards, Chief Marketing Officer (CMO) at Aqua Security, talked about the strategic ecosystem of sales and marketing and how they have to work together to win. 

    Join us as we discuss:
    Why working together for a shared goal is important
    What should and shouldn’t be measured for ROI
    Why empathy over ego is the key to success



    Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience. 

    Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

    • 46 min
    Lisa & Carlos Steal the Show w/ Sales Methodology Secrets

    Lisa & Carlos Steal the Show w/ Sales Methodology Secrets

    No matter how many times you do something successfully, there is always room for new approaches that elevate success to the next level — whether that’s finding the perfect way to help clients scale their business with an easy-to-follow and consultative sales framework… or the perfect new hosts to carry everyone’s favorite sales podcast into the future.

    Today, I’m joined by two guests who are so fantastic, I’ve decided to hand the keys to the show over to them. Seriously — after nearly 250 episodes, I'm passing the torch to Carlos Nouche and Lisa Schnare, who join the show to share everything you need to choose the perfect sales methodology for your business.

    We discuss:
    When an organization needs to adopt a sales methodology
    How to find the perfect vendor for your organization’s needs
    Why Lisa and Carlos are the perfect hosts to succeed me



    As you’ll hear, you are in great hands with Carlos and Lisa, but I do want to thank you for your loyalty throughout the past 250 or so episodes you’ve spent listening to my voice. 

    Until next time, I wish you nothing but the greatest success. — Chad Sanderson, Managing Partner at ValueSelling Associates. 

    Now that you know how to find the winning sales methodology, are you ready to learn how to conduct killer marketing tests or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience. 

    • 30 min
    How Marketers Can Optimize Testing & Reap the Rewards

    How Marketers Can Optimize Testing & Reap the Rewards

    You’ve been doom-scrolling through your social media feed far too often lately and somewhere along the way, between silently refereeing flat- and hollow-earth arguments and signing petitions to bring back Knight Rider, you come across an obnoxiously immature joke that has you in stitches. Later, in a quiet moment before a meeting, your manager overhears you tell the joke — he cracks up. You’re instantly his new favorite. Filled with confidence, you try it on your CEO a couple days later… and she fires you on the spot. You tested it and it worked; how could everything go so wrong?

    Today’s guest, Tim Parkin, Presiden t at Parkin Consulting, says this is a trap most marketers fall into when it comes to testing — without understanding why something works, they fail to gain the deeper insights from testing that can truly transform their business.  

    In this episode, he shares:
    How to go beyond simple A/B testing and gain deeper insights
    Why most marketers get testing wrong
    How to set yourself up for testing success 




    Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience. 


    Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

    • 15 min
    Do You Have a Competitive Edge?

    Do You Have a Competitive Edge?

    You don’t know when it started, but you’re pretty sure you’ve reached a point in your business where you’ve stopped growing. Much like that ill-fated folk duo you started in college, you’re going through the motions, but you’re stuck running on fumes (and not the kind your audience reeks of). If you need to gain an edge, which approach do you think is more effective: being Simon or being Garfunkel?
    Whether you’re a folk musician or a B2B Executive, you’ll never get ahead by being second-best. That’s why today I’m speaking with Jose Palomino, Founder and CEO of Value Prop Interactive and host of The Revenue Throughput Podcast, to find out how to hone the competitive edge you need to cut through your rivals and win consistently.
    In this episode, we discuss:
    What a competitive edge is and why it matters
    Why many companies already have an edge they’re unaware of
    Why you need to really know how your customers think today (and not 15 years ago)  


    Now that you know how to hone your business’s competitive edge, are you ready to learn how to use data to prevent revenue leaks in your business or build trust and confidence with your content strategy? Check out the full list of episodes: The B2B Revenue Executive Experience.
    Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

    • 24 min
    How to Prepare a Winning GTM Strategy

    How to Prepare a Winning GTM Strategy

    Your company has just launched its newest innovation — it’s gonna change the world! If you can successfully bring it to market, that is. So, naturally, you’ve consulted a Druid priestess, a sorcerer from Des Moines and Deepak Chopra to make sure everything goes smoothly. You’ve read the augers, but they were murky (“Reply hazy, try again”). Before you delve into more alternative forms of divination, what if we told you there was an easier way?

    Well, if you ask today’s guest, Patrick Baynes, CEO of Nerdwise, he’ll tell you that you’re overthinking it. Forming your GTM strategy doesn’t take black magic; it just takes a little organization and preparation.

    Join us as we discuss:
    The best approach to planning a GTM strategy 
    When and when not to use automation
    How to get sales and marketing to hold hands and skip along



    Now that you know the secrets to refereeing the battle between sales and marketing, are you ready to learn more about post- pandemic selling or the B2B buyers’ journey? Check out the full list of episodes: The B2B Revenue Executive Experience. 

    • 23 min

Customer Reviews

5.0 out of 5
143 Ratings

143 Ratings

jmott28 ,

ValueSelling

Love hearing the insights of actual customers who have seen success with the ValueSelling model.

BGlaxp ,

Really Opens up your Mind

They talk track was very structured and never went off on a tangent. Chad handled the conversations very well and always asked extremely good question. I felt that I took a way a lot of great information from the conversations and could imply it to my prospect out reach capabilities. Will be a continued listener from now on.

RyanEsteb ,

Great topics with better shows!

Chad does a great job of asking real questions that each guest has true insights. Loved the “Why Marketers Fail at Thinking Like Buyers.” Mike explains the buyers journey and the challenges that come with it.

Great job Chad.

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