252 episodes

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

The B2B Revenue Executive Experience Carlos Nouche & Lisa Schnare

    • Business
    • 5.0 • 143 Ratings

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

    How to Build Trust through Buyer-Obsession with Moeed Amin

    How to Build Trust through Buyer-Obsession with Moeed Amin

    Offering Amazon vouchers?
    Trying to book in the follow-up call before the first call has even ended?
    Booking a demo for a company that you just want to sell to?
    Forget about gimmicks, techniques, or maneuvers. Effective selling is actually much simpler… and the secret lies in neuroscience.
    To share more, we’re joined by Moeed Amin, Director & Founder of Proverbial Door, a consultancy that helps B2B companies and sales professionals improve their performance by a minimum of 50% in six month. We cover the role of trust, obsession and neuroscience in sales.
    Join us as we discuss:
    What makes trust so impactful in the sale process
    Why you need to be buyer-obsessed
    The 7 characteristics of a trustworthy person   


    Now that you know the power of trust and how to build it… it’s time to learn how to build authenticity and maximise the return on your content marketing, check out the full list of episodes here: The B2B Revenue Executive Experience.
    Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

    • 47 min
    Creating a Brand Story with Bobby Gillespie

    Creating a Brand Story with Bobby Gillespie

    Brands aren’t created out of thin air. They already exist. 

    It’s all about finding Michelangelo’s David in the stone; chipping away at what a client thinks a brand is to find out the true story without focusing on the gimmicky hacks. 

    Today’s guest, Bobby Gillespie, Founder & Principal at Propr Design, talked about how Propr helps their clients get the reputation they deserve, not necessarily the reputation they want through strategic brand building and storytelling.

    Join us as we discuss:
    Why having a brand strategy focused on future customers is essential
    What to avoid when building a brand story
    How to measure a brand for an accurate return on investment



    Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.

    Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

    • 32 min
    Building Authenticity For Purposeful ROI w/ Jeff Risley

    Building Authenticity For Purposeful ROI w/ Jeff Risley

    The Old Way: The client comes to the marketing and PR agency looking for promotional opportunities. The agency sprays content, prays that it works and doesn’t do much else.

    The New Way: The client comes to the marketing and PR agency looking for promotional opportunities. The agency dives deep, learns all they can, creates strategic roadmaps for success not only for their client but for the agency and becomes a powerhouse of success. This is the way. 

    The customer journey is the most important aspect of putting together a successful campaign. 

    From the first “hello” to every interaction after, how do you ensure that your customer’s brand has relevance, authenticity and purpose?

    Today’s guest, Jeff Risley, Chief Growth Officer for Saxum, talked about investing in marketing and PR in order to get a maximum return on investment through sales. 

    Join us as we discuss:
    How to build credibility with your customers 
    How customer success and service builds into revenue optimization
    Why creating a lockstep approach to sales and marketing is essential



    Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.

    Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

    • 29 min
    How to Maximize Your Content Marketing Returns

    How to Maximize Your Content Marketing Returns

    You have what seems like a really mundane decision to make: You're in charge of upgrading outdated software for your organization and, for some reason, figuring out what to purchase has you jitterier than Big Bird at a Cats showing. Whatever you get, it has to be the best. In a blind panic, you sign up for every free trial known to man. Luckily, you find a pristine masterpiece of software that is sure to solve every conceivable problem in the multiverse. It worked out for one simple reason: It’s l because, sometimes, quantity is the fastest path to quality.

    And that’s especially true for content marketing. 

    That’s one of the many insights today’s guest, content-marketing wizard James Scherer has picked up throughout his career to VP of Growth at Codeless — insights he brings into the show to help us demystify content marketing.

    Join us as we discuss:
    The “pillar and post” content methodology 
    AI in content marketing
    Content analytics 
    Quality vs. quantity 
    Building a solid marketing function in the real world




    Now that you know how to, are you ready to learn how to conduct killer marketing tests or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.


    Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

    • 24 min
    Remora Style Marketing & Sales w/ Chris & Matt

    Remora Style Marketing & Sales w/ Chris & Matt

    Brand is what people say when you walk out of a room. So how do you control the conversation when you’re not there to hear it? 

    Today’s guests, Chris Smith, Chief Revenue Officer (CRO), and Matt Richards, Chief Marketing Officer (CMO) at Aqua Security, talked about the strategic ecosystem of sales and marketing and how they have to work together to win. 

    Join us as we discuss:
    Why working together for a shared goal is important
    What should and shouldn’t be measured for ROI
    Why empathy over ego is the key to success



    Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience. 

    Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

    • 46 min
    Lisa & Carlos Steal the Show w/ Sales Methodology Secrets

    Lisa & Carlos Steal the Show w/ Sales Methodology Secrets

    No matter how many times you do something successfully, there is always room for new approaches that elevate success to the next level — whether that’s finding the perfect way to help clients scale their business with an easy-to-follow and consultative sales framework… or the perfect new hosts to carry everyone’s favorite sales podcast into the future.

    Today, I’m joined by two guests who are so fantastic, I’ve decided to hand the keys to the show over to them. Seriously — after nearly 250 episodes, I'm passing the torch to Carlos Nouche and Lisa Schnare, who join the show to share everything you need to choose the perfect sales methodology for your business.

    We discuss:
    When an organization needs to adopt a sales methodology
    How to find the perfect vendor for your organization’s needs
    Why Lisa and Carlos are the perfect hosts to succeed me



    As you’ll hear, you are in great hands with Carlos and Lisa, but I do want to thank you for your loyalty throughout the past 250 or so episodes you’ve spent listening to my voice. 

    Until next time, I wish you nothing but the greatest success. — Chad Sanderson, Managing Partner at ValueSelling Associates. 

    Now that you know how to find the winning sales methodology, are you ready to learn how to conduct killer marketing tests or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience. 

    • 30 min

Customer Reviews

5.0 out of 5
143 Ratings

143 Ratings

ashleynoelle1 ,

Creating a Brand Story with Bobby Gillespie

This was a wonderful podcast! Great way to learn about the power of authenticity in selling.

jmott28 ,

ValueSelling

Love hearing the insights of actual customers who have seen success with the ValueSelling model.

BGlaxp ,

Really Opens up your Mind

They talk track was very structured and never went off on a tangent. Chad handled the conversations very well and always asked extremely good question. I felt that I took a way a lot of great information from the conversations and could imply it to my prospect out reach capabilities. Will be a continued listener from now on.

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