320 episodes

The B2B Revenue Executive Experience is a podcast hosted by Carlos Nouche and Lisa Schnare who dedicate each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

The B2B Revenue Executive Experience Carlos Nouche & Lisa Schnare - Mentors in Revenue optimization and Sales Development

    • Business
    • 5.0 • 160 Ratings

The B2B Revenue Executive Experience is a podcast hosted by Carlos Nouche and Lisa Schnare who dedicate each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

    Episode 321: Mastering the Art of Cold Calling with Jason Bay

    Episode 321: Mastering the Art of Cold Calling with Jason Bay

    Sales is hard right now.

    Sales cycles have lengthened by 40% since 2020.

    Fewer reps are achieving their quota in tech.

    So the question is:

    What are some strategies to help you stand out from the crowd?

    To give us some insight into this question, we have Jason Bay, Founder and CEO of Outbound Squad, who aims to improve the skills of world-class sales teams with training courses and coaching. Jason has worked with clients such as Gong, Medallia, Zoom, Rippling to increase qualified meetings, qualified demos, and meetings landed by cold outreach.

    • 42 min
    Episode 320: From Ground Zero to Sales Hero with John Westman

    Episode 320: From Ground Zero to Sales Hero with John Westman

    Winning in sales today requires more than persuasive skills and product knowledge to succeed.

    Experienced businesses have learned this the hard way.

    But what if you're just at the beginning of your sales journey?

    If you were to establish a sales organization from the ground up, what beliefs, mindset, and behaviors would create a customer-first culture and a highly successful selling motion?

    To help us with this today, we have John Westman, VP of Project Management at Citius Pharmaceuticals. John is also an Instructor at the Harvard Division of Continuing Education, where he designed and now teaches Professional Selling and Sales Management. With years of experience at companies like Fresenius Medical Care, NxStage Medical, PharMetrics (acquired by IMSHealth), Decision Resources, UROMED, and Baxter Healthcare, John brings a wealth of knowledge to his students.

    • 28 min
    Episode 319: How Emotional Fitness Can Boost Your Sales Performance with Ben Drakes

    Episode 319: How Emotional Fitness Can Boost Your Sales Performance with Ben Drakes

    Sales is a high-pressure job that often involves stepping out of your comfort zone and facing imposter syndrome.

    To thrive, you need to develop a strong emotional muscle.

    The question is:

    How does emotional fitness relate to our performance under pressure and our long-term resilience in sales?

    To help us with this today, we have Ben Drakes, Founder and CEO of Ben Drakes University. With an average deal size of over $150m, Ben held sales roles at Computacenter, Capita, and Serco for over 15 years. Today, Ben helps sales professionals perform at their best without sacrificing their physical or emotional well-being.

    • 35 min
    Episode 318: How Generative AI Is Ending the Sales and Marketing Tug of War with Nathan Schlaffer

    Episode 318: How Generative AI Is Ending the Sales and Marketing Tug of War with Nathan Schlaffer

    Traditionally, sales and marketing have operated independently, often resulting in miscommunication, wasted resources, and missed opportunities.

    But things start changing with a little help from AI.

    How can generative AI align B2B marketing and sales teams for revenue growth in 2024?
    To help us with this today, we have Nathan Schlaffer, CEO and Founder of MarketMate AI. With over a decade of experience in B2B technology and SaaS marketing, Nathan is passionate about helping marketing and sales teams achieve their revenue goals. He excels in delivering consistent messaging, hyper-personalizing content at scale, and accelerating sales rep onboarding through innovative AI-driven solutions.

    • 27 min
    Episode 317: Align Your GTM Teams for Measurable Results with Kimberly Kaminski

    Episode 317: Align Your GTM Teams for Measurable Results with Kimberly Kaminski

    Customer success and product marketing can be the driving force behind any go-to-market strategy.

    However, the entire organization must work together to achieve success and deliver measurable results.

    With that in mind, we wanted to know:

    How can you successfully align product, marketing, sales, and customer success for a winning go-to-market strategy?

    To help us with this today, we have Kimberly Kaminski, CMO at Lakeside Software. Kimberly is a visionary and pragmatic tech marketing and operations leader known for driving successful, measurable programs that grow customers and revenue. Additionally, she is an Executive Member of Pavilion.

    • 33 min
    Episode 316: Are You Solving the Right Problems for Your Customers? With Suraj Sampath

    Episode 316: Are You Solving the Right Problems for Your Customers? With Suraj Sampath

    Today, success in B2B sales doesn't come easy and goes way beyond a simple pitch and a few cold calls.

    B2B sales require a more strategic and personalized approach.

    However, it's all about setting a strong foundation.

    Here's the main question:

    Why should you understand the problems your company solves when building an ideal customer profile and pipeline?

    To help us with this today, we have Suraj Sampath, IT Sales Director at MindSource. Suraj has a unique combination of natural sales ability, engineering aptitude, and business acumen, having closely worked with marketing and engineering while shadowing sales and being mentored by sales leaders. Before joining MindSource, Suraj worked at companies such as Smartcar, DocuSign, ThoughtSpot, Conga, and AdMaxim.

    • 30 min

Customer Reviews

5.0 out of 5
160 Ratings

160 Ratings

Sportsfan122 ,

Huge Fan!!

Love this podcast - I’ve learned so much!

HackMOb ,

Great podcast!

Love this podcast

PeteSteg ,

Dialed-in value for B2B executives

As a long-time B2B leader, I consistently get valuable ideas from Carlos and Lisa and their guests. Love the two-host approach - it adds energy and additional insights. Keep up the good work, team!

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