In this new podcast, AdExchanger editors, hosted by managing editor Ryan Joe, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.
Google. Roku. Disney. - E135
Google said no ad sales based on cross-site browsing, and no to email-based IDs. Disney says yes to ad tech. Roku says yes to Dynamic Ad Insertion. Nielsen gets a hefty load of audience data.
Consumer Privacy Is Virginia Territory - E134
We break down Virginia's new privacy bill that will soon become Virginia's new privacy law. Admittedly, privacy legislation is the Brussels sprouts (Or pick some other vegetable you don't like) of the digital advertising world, so we prevent this week's info-dump in scintillating True-False format.
Tax Time! - E133
Digital ad tax time in Maryland. It sounds good, but is it? Also, why did iHeartMedia buy Triton Digital? And what does that purchase say about the digital audio landscape?
Changes In Exchanges - E132
This week's episode has been brought to you by the letters M and A. That's right, it's merger and acquisition week on The Big Story, with the exchange Magnite acquiring SpotX, as well as Sharethrough and District M merging. What do these combos have in common? How are they different? Listen in to find out. Also, we'll give our POV on the Wall Street frothiness around ad tech. Which seems to be highly cyclical.
Four Platforms Walk Into A Bar; Jeff Bezos Walks Out - E131
Big tech platform extravaganza in this episode. Amazon's Jeff Bezos is leaving. Advertisers are returning to Google. And we'll look at the latest in the Facebook-Apple pissing match.
What We FLoC About When We FLoC About Google - E130
Flashtalking CEO John Nardone stops by to talk about the latest ballyhoo around FLoC. Hey, it performs about as well as cookie-based targeting (sez Google). We'll try to interpret what Google means by that - and how FLoCs might play into its greater strategy. Also, we'll examine Google's plans in light of the Apple IDFA restrictions, and what's with Google's "anti-fingerprinting" proposal gnatcatcher?
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Probably the best Ad Tech podcast
I work as a digital marketer, and I feel like I’ve been looking for this podcast for years. The AdExchanger editorial team does a great job getting into the nuance of digital advertising without losing the story. If you want to feel “in the know” about digital advertising, this is a must listen.