314 episodes

Arvid Kahl talks about starting and bootstrapping businesses, how to build an audience, and how to build in public.

The Bootstrapped Founder Arvid Kahl

    • Business
    • 5.0 • 24 Ratings

Arvid Kahl talks about starting and bootstrapping businesses, how to build an audience, and how to build in public.

    311: Finding my Ideal Customer Profile

    311: Finding my Ideal Customer Profile

    This week, I share my journey to finding Ideal Customer Profile — live on air. In this episode, I share my framework for determining who I will build for, market to, and sell to. I have a few candidate, and I work through my steps to find the right one for Podscan.fm.
    This episode is sponsored by Acquire.com
    The blog post: https://thebootstrappedfounder.com/finding-my-ideal-customer-profile/
    The podcast episode: https://tbf.fm/episodes/311-finding-my-ideal-customer-profile
    Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvid
    You'll find my weekly article on my blog: https://thebootstrappedfounder.com
    Podcast: https://thebootstrappedfounder.com/podcast
    Newsletter: https://thebootstrappedfounder.com/newsletter
    My book Zero to Sold: https://zerotosold.com/
    My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
    My course Find Your Following: https://findyourfollowing.com
    Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

    • 20 min
    310: Jessica Malnik — How to Communicate as an Indie Hacker

    310: Jessica Malnik — How to Communicate as an Indie Hacker

    Jessica Malnik (@jessicamalnik) deeply understands how remote work has changed the world of marketing and running a business. And fortunately, she's sharing her knowledge.
    In fact, we talk a lot about how to communicate right: with your customers, with your market, and even with your globally distributed remote employees. From preventing coworker burnout to customer engagement strategies and hiring for fractional roles, Jessica shares her valuable insights.
    And if you ever wondered how an introvert should approach talking to people (for "fun" and profit), this episode is for you.
    Jessica on Twitter: https://twitter.com/jessicamalnik
    00:00:00 Remote Work Evolution and Fractional Marketing00:07:24 Hiring Strategy and Writing Insights00:13:44 Utilizing AI in Writing and SEO00:17:11 Effective Marketing Strategy for Startups00:21:17 Customer Conversations and Marketing Strategy00:32:45 Mental Health in Remote Work00:37:40 Understanding Cultural Communication in Business
    This episode is sponsored by Acquire.com
    The blog post: https://thebootstrappedfounder.com/jessica-malnik-how-to-communicate-as-an-indie-hacker/
    The podcast episode: https://tbf.fm/episodes/310-jessica-malnik-how-to-communicate-as-an-indie-hacker
    The video: https://youtu.be/90B_SWDV0_o
    You'll find my weekly article on my blog: https://thebootstrappedfounder.com
    Podcast: https://thebootstrappedfounder.com/podcast
    Newsletter: https://thebootstrappedfounder.com/newsletter
    My book Zero to Sold: https://zerotosold.com/
    My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
    My course Find Your Following: https://findyourfollowing.com
    Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

    • 46 min
    309: Funded!

    309: Funded!

    Big news! Podscan.fm, my B2B SaaS that alerts you when your keywords or topics are mentioned in any podcast anywhere, has received bootstrapper-aligned funding from Calm Company Fund.
    Booya!
    I share why I, ever the solopreneur bootstrapper, said yes to venture money, what that enables, what risks I see, and just exactly how this kind of non-crazy funding works.
    Calm Company SEAL: https://calmfund.com/shared-earnings-agreementCalm Company 5-year learnings: https://calmfund.com/writing/five-yearsCalm Company SAFE: https://calmfund.com/writing/shared-earnings-safe
    This episode is sponsored by Acquire.com
    The blog post: https://thebootstrappedfounder.com/funded/
    The podcast episode: https://tbf.fm/episodes/309-funded
    Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvid
    You'll find my weekly article on my blog: https://thebootstrappedfounder.com
    Podcast: https://thebootstrappedfounder.com/podcast
    Newsletter: https://thebootstrappedfounder.com/newsletter
    My book Zero to Sold: https://zerotosold.com/
    My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
    My course Find Your Following: https://findyourfollowing.com
    Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

    • 27 min
    308: Michael Taylor — Prompt Engineering for Fun & Profit

    308: Michael Taylor — Prompt Engineering for Fun & Profit

    Mike Taylor (@hammer_mt) literally wrote the book on Prompt Engineering. He paints a vivid picture of a future where generative AI could make our traditional databases look like ancient relics, and the role of developers shifts dramatically. Instead of crafting code, they could be steering the helm of AI-generated software, potentially dealing with the whims of a virtual 'petulant child.' 
    Our chat pushes us to ponder the changing value of code and the skills that will matter in the face of technology's relentless march forward. What does it mean that we are providing the training data for AI systems with every click and every word we type? Are we working for the machine? Is the machine working for us? 
    What do authorship and ownership look like in this future? Tune in to learn from someone who has their finger on the digital pulse of an industry that changes every day.
    00:00:00 The Future of AI and Coding00:09:29 Ethical Engineering Certifications and Implications00:17:44 Testing and Optimizing AI Models00:27:32 Ethics and Future of AI Development00:39:14 Future of AI and Writing Books00:44:19 Approaching AI in Book Writing00:56:18 Support and Subscribe for More Growth
    Mike on Twitter: https://twitter.com/hammer_mtThe Complete Prompt Engineering for AI Bootcamp (2024) on Udemy: https://www.udemy.com/share/108qiI3@nx4J1RlPgttwJptgsZlaNemKN-wBYhGJmxVa4txcnDmUVgvwNTZKf4TTWimfnTdUvw==/
    This episode is sponsored by Acquire.com
    The blog post: https://thebootstrappedfounder.com/michael-taylor-prompt-engineering-for-fun-profit/
    The podcast episode: https://tbf.fm/episodes/308-michael-taylor-prompt-engineering-for-fun-profit
    The video: https://youtu.be/QeMuUjGaSUw
    You'll find my weekly article on my blog: https://thebootstrappedfounder.com
    Podcast: https://thebootstrappedfounder.com/podcast
    Newsletter: https://thebootstrappedfounder.com/newsletter
    My book Zero to Sold: https://zerotosold.com/
    My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
    My course Find Your Following: https://findyourfollowing.com
    Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

    • 57 min
    307: Addressing my Weaknesses

    307: Addressing my Weaknesses

    I’m a pretty okay developer, but when it comes to marketing and sales, I really need help. And for the longest time, I’ve held myself back.
    That ends today.
    My current SaaS business, Podscan, is at a point where some very important decisions need to be made. I’ve got something quite big in the works, and I’ll be talking about this next week in much more detail, but it made me think about the long-term needs a business like mine has, how I can personally fulfill them, and where I have skill gaps that I will have to work on.
    This episode is sponsored by Acquire.com
    The blog post: https://thebootstrappedfounder.com/addressing-my-weaknesses/
    The podcast episode: https://tbf.fm/episodes/307-addressing-my-weaknesses
    Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvid
    You'll find my weekly article on my blog: https://thebootstrappedfounder.com
    Podcast: https://thebootstrappedfounder.com/podcast
    Newsletter: https://thebootstrappedfounder.com/newsletter
    My book Zero to Sold: https://zerotosold.com/
    My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
    My course Find Your Following: https://findyourfollowing.com
    Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

    • 20 min
    306: Johannes Radig — Traveling the World and Raising Prices

    306: Johannes Radig — Traveling the World and Raising Prices

    Johannes Radig (@joradig) runs a SaaS from the Canary Islands — the most recent stop on a globe-spanning digital nomad trip. Johannes and I chat about building a software business for agencies, how hard it is to find just the right prices, and what traditional marketing efforts can do for indie hackers.
    We dive into Leadsie, the social media onboarding SaaS he co-founded, and how it is built as a calm and profitable business.
    Also, we both grew up in the same city. And now we live on opposites sides of the world. Here's two indie hackers catching up:
    Johannes on Twitter: https://twitter.com/joradig
    00:00:00 The Voyage
    00:10:34 Entrepreneurial Journey and Startup Shift
    00:24:06 Pricing Strategy for Startup Growth
    00:29:57 Entrepreneurial Risk Assessment and Platform Stacking
    00:40:42 Building Relationships Through Job Needs
    This episode is sponsored by Acquire.com
    The blog post: https://thebootstrappedfounder.com/johannes-radig-traveling-the-world-and-raising-prices/
    The podcast episode: https://tbf.fm/episodes/306-johannes-radig-traveling-the-world-and-raising-prices
    The video: https://youtu.be/QDk2rbr72sk
    You'll find my weekly article on my blog: https://thebootstrappedfounder.com
    Podcast: https://thebootstrappedfounder.com/podcast
    Newsletter: https://thebootstrappedfounder.com/newsletter
    My book Zero to Sold: https://zerotosold.com/
    My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
    My course Find Your Following: https://findyourfollowing.com
    Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

    • 54 min

Customer Reviews

5.0 out of 5
24 Ratings

24 Ratings

bluecollard ,

This is how you build a business…

The bootstrapped founder is a must listen for creators and entrepreneurs bootstrapping their own project. Arvid tackles relevant topics with successful founders to deliver actionable advice.

frenchies123 ,

Amazing podcast!

Arvid Kahl is not only someone who has been there done that, he’s one of the kindest people you will ever meet. His insights and wisdom on building a calm business is incredible. Add this one to your playlist!

ASobering ,

Entertaining, insightful, and actionable! 🔥

An immensely valuable resource for founders everywhere! If you’re currently a business owner, entrepreneur, or want to be one in the future then this podcast should be part of your content diet - thank you so much, Arvid!

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