The Brand Made Podcast Onslow Studio

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Exploring the issue of copying others in business and the transformative power of embracing authenticity. We uncover the reasons why one-woman led businesses often resort to imitation, the drawbacks of this approach, and the remarkable benefits of seeking your own path. Through my personal experiences and insights, you’ll learn to embrace their uniqueness for stronger connections, creativity, and personal fulfilment.
I’ll the cover the following in this episode
Reasons for Copying: Fear, Self-doubt, societal pressureDrawbacks: Less authenticity, stifled creativity, missed growthBenefits of being and doing things more like you: Stronger connections, unleashed creativity, longterm sustainability and easy.How to start being more you and less like them: Questions to ask plus a brainstorm task.

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In today's episode I'll discuss my journey with mood boards. The reason why they weren't working for me or my clients, and how I solved this. This will help you to create  mood boards that are highly effective, making your clients feel not only exciting but have complete clarity and confidence in the direction you're taking their visual direction in. Enjoyyy! :) 

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This episode was actually inspired by Kevin Finn he’s written a book and been voicing his own thought and knowledge on brands, branding and design. Do you really know what a logo is all about? Everyone starting a small business knows they need something to represents who they are at a glance aka a logo. But, do you really understand the fundamental difference of a brand a logo? Everyone usually heard the good old saying your logo is not your brand? Then what is it? In today’s episode I’ll be discussing all things logo’s.

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Questions are great but what happens when you just can answer them?! Then they become this big source of frustration especially when it comes to building your brand. Like when people ask what are your brand values? How do you want your brand to be perceived? All great questions but how are you suppose to know the answer to them. The truth is sometime you won’t know the answers to these off the top of your head. If you’re doing it by yourself with no to discuss ideas, you end up just feeling a bit stuck and unsure how to move forward. In today’s episode I’ll take you through six fun and effective exercises that can help you answers those loaded brand questions. 

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Why are we so hell bent on making everyone feeling like you need to priorities speed instead of intentional and sustainable growth. In today’s episode I’ll be discussing how slow growth within a small business is a positive thing and a much more realistic journey. You deserve to stop mentally punishing yourself for not being ahead of the game at the same stage as so and so is within their small business and instead enjoy the journey. Make sure you listen to this whole episode, because I’ve got useful ways to reframe they way you view your growth within business that have helped me immensely.

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In todays episode I want to share with you how to find your ideal customer - the essential things you need to know about them to mould a brand that fits like a glove. I know you’ve been working hard at your Ikea desk, you deserve to have a brand that truly feels like home to your ideal people, as well as helping you too confidently and comfortably sell to them and cash in on being 60% more successful!