The Business of Creativity – Marketing & Branding

Marketing and branding aren’t just extras—they’re essential to turning creativity into a successful business. In this episode, we’re diving into the strategies that have helped us grow our brand, connect with our audience, and promote our work authentically. Whether you're a maker, designer, or creative entrepreneur, we’re sharing practical tips on how to stand out, attract the right people, and build a business you’re proud of.

What we cover in this episode:

• How to market your creative business without feeling salesy.
• The power of storytelling and social media for brand growth.
• Key elements of a strong and memorable brand identity.
• Simple strategies to attract the right audience and build trust.
• How to stay authentic while evolving your brand over time.

Links:

Come and hang out with us - https://www.nicenights.club
Nine Club Podcast - https://thenineclub.com/pages/podcast

Follow Al + Imo on Instagram
https://www.instagram.com/al_and_imo/
https://www.instagram.com/al_and_imo_podcast/
https://www.instagram.com/the_good_day_house/


Learn more about your hosts Al + Imo
https://www.alandimo.com.au


DIY Furniture Plans
https://alandimo.com.au/diy-plans


Successful Furniture Makers Online Business & Marketing Course
https://furniture-friends.thinkific.com/courses/successful-furniture-makers-course