The Business Of Marketing

Content Monsta | A. Lee Judge
  • 4,6 (11)
  • MARKETING
  • SEMANAL
The Business Of Marketing

The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.

  1. 29/06/2023

    Effective Podcast Formats for Brands and Individuals with Bernie Borges

    In this episode, Bernie Borges and A. Lee Judge explore leveraging a podcast for B2B business development, covering practical podcasting formats, recruiting the right guests, effective interviewing, editing, and promotion. Bernie gives additional insight into his role as the Vice President of Global Content Marketing for iQor, his podcast host roles for iQor's Digital Irresistible podcast, and his podcast titled Midlife Fulfilled. Conversation points: Tips to improve podcast reach and audience engagementBenefits of networking with other podcastersEditing techniques for podcast spacingPodcast formats and effective interviewing techniquesPlatforms for advertising podcasts and turning guests into prospective clientsEditing content and the importance of a website for SEOSubscription for a podcast and distinguishing solo shows, interview-style podcasts, and narrative formatA. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

    1h2min

  2. 12/01/2023

    Public Relations vs Digital Marketing with Gini Dietrich

    In this episode of the Business of Marketing podcast, Gini Dietrich and I dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world, Gini's role and expertise as the Founder, CEO, and author of Spin Sucks - a digital marketing agency and book, her creation of the PESO Model, digital media, and more.

    32min

  3. 24/11/2022

    Developing a Growth Marketing Strategy with Darrell Evans

    In this episode of the Business of Marketing podcast, Darrell Evans and I discuss the concept of "full-service" marketing agencies, Darrell's role and expertise as the Co-Founder and CEO of Yokel Local - a digital marketing agency, growth marketing as a service niche, internet marketing, and more.

    49min

  4. 10/11/2022

    Video Platforms, Content Strategy, and Acting Like a Media Company with Jennifer Griffin Smith of Brightcove

    In this episode of the Business of Marketing podcast, Brightcove CMO Jennifer Griffin Smith and I talk about two marketers' sayings, "Content is King" and "Every company should act like a media company", the importance of video format content marketing, Jennifer's role and expertise as the CMO of Brightcove - one of the world's leading video platforms, levels of enterprise video platforms, and remote production.

    43min

  5. 27/10/2022

    Website Updates - What Matters Most in Design and Development with Andy Crestodina

    In this episode of the Business of Marketing podcast, Andy Crestodina and I discuss how to optimize a website, Andy's conference - Content Jam, the difference between web design and web development, and content marketing in relation to web development.

    36min

  6. 06/10/2022

    Web3, Google Analytics 4 and More with Brian Piper

    In this episode of the Business of Marketing podcast, Brian Piper and I talk about web analytics, content strategy, optimizing digital content, Web3, and his book with Joe Pulizzi - Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3.

    46min

  7. 29/09/2022

    Using Customer Data To Guide Go-To-Market and Content Strategy with Chris Wallace

    In this episode of the Business of Marketing podcast, Chris Wallace and I talk about the parallels between marketing and customer experience, Chris's brand consultancy agency - InnerView Group, how marketers should use data to guide their go-to-market strategies, and the value and effects of internal marketing and branding.

    31min

  8. 22/09/2022

    International Marketing From an African Perspective with Mark Kaigwa

    In this episode of the Business of Marketing podcast, Mark Kaigwa and I chat about digital marketing in Africa compared to the global perspective, Mark's strategy and storytelling consultancy - Nendo, how marketers can drive their digital initiatives, and what marketing trends we need to focus on in 2022.

    51min
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Sobre

The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.

Informações

  • Criado por
    Content Monsta | A. Lee Judge
  • Anos de atividade
    2018 - 2023
  • Episódios
    56
  • Classificação
    Livre
  • Copyright
    © 2022 Content Monsta
  • Site do podcast
    The Business Of Marketing

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