The Business of Scent with Earl of East London

On this episode of The Estée Lalonde Show, I talk to Niko and Paul who are the founders of Earl of East London which is a home fragrance brand. I talk to Niko and Paul about the growth of the company- from a market stall to three shops, they also stock in over 240 places worldwide! We also delve into working relationships, the meaning and the language of different scents and where Earl of East are going next in the fragrance world! Don't forget to rate/review and subscribe to The Estée Lalonde Show.

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