The Business & Pleasure of Flowers Vonda LaFever & Lori Wilson

Episode 226: Join Vonda and Lori as they chat with Ralph Giordano AIFD, owner of Giordano's Floral Creations in Fort Pierce FL, and one of the "Core 4" AIFD Symposium Coordinators. Ralph shares his excitement for the upcoming AIFD National Symposium "Emerge" to be held in Orlando FL from July 2-6.
Listen in to discover exciting details about the schedule of events and what you can expect to gain from attending. As a non-member of AIFD, Lori encourages everyone to attend and shares her thoughts on the takeaways you can expect to gain from your time and investment.
Don't miss out on this incredible opportunity to learn and grow in the world of floral design! Early bird registration ends on May 15th, so register now and emerge with AIFD this summer in Orlando.
AIFD Symposium Information
Emerge Brochure PDF
Registration Page
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 225: In this episode, Vonda and Lori dive into the topic of trying new things in your flower business, specifically exploring trendier flower designs for websites and in-store displays. They discuss three main factors that often hold people back from embracing new trends, starting with the influence of mindset. By adopting an open mindset, you can overcome these barriers and allow new fresh offerings to customers. They  also provide a follow-up on their recent in-person sympathy program at the Bill Doran Company in Des Moines, IA. 


Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 224: In this thought-provoking episode, hosts Vonda and Lori delve into the insightful reflections of Eric Partaker's blog post, "20 Harsh Truths at 47 I Wish I Knew at 27." As they relate these timeless truths to their experiences in life and the floral industry, they explore the idea that with age comes wisdom and the perspective to appreciate the lessons learned along the way.

Join us as we navigate through the intersections of personal growth, timeless wisdom, and the evolution of the floral industry. Whether you find yourself nodding in agreement or challenging these truths, this episode offers a heartfelt exploration of the transformative power of experience and reflection. 
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 223:  Join us as we dive into the world of prom with none other than Dan Fisher, the President and owner of Fitz Designs. Known as the "King of Bling," Dan is an expert in the industry and shares his wisdom on prom trends, the best way to market and prepare for prom, and much more.  Dan enlightens us on a helpful tool flower shop owners can utilize to learn more about their products, an online catalog enriched with video links. 
But the discussion doesn't stop there! We also uncover exciting new products from Fitz that go beyond the realm of prom. Dan shares how he expands the Fitz line by listening to needs of floral designers and finding solutions and then following his gut combined with industry experience and expertise to guide him to continue to bring new and exciting products to the floral industry. 
Fitz on Facebook
Fitz on IG
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 222: In this episode, we delve into the importance of keeping a watchful eye on your expenses. Without a doubt, you're watching those major charges coming across your desk, however,  today we discuss the significance of reviewing your credit card statements and breaking out recurring charges. By evaluating these charges, you can determine if you are still utilizing the services or subscriptions. We also share an easy way to  look at subscription apps on your phone so you can analyze if they're still needed and maybe just be able to put dollars back in your pocket. Lori notes, this week is all about business, which she takes not pleasure. Ha, ha. 
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 221:  Join hosts Lori and Vonda as they tackle the never-ending struggle of keeping team meetings on track. Discover their game-changing tip, Highlight and Help, that will help you maintain focus and eliminate off-topic tangents, whether you're leading a team or conducting an individual meeting. Say goodbye to meeting mayhem and hello to productive and purposeful discussions!
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist