The Casual Cattle Conversations Podcast casualcattleconversations

Intrigued by the prospect of tasting the finest steaks in America? This lively podcast follows rancher Tyler McCann as he describes the unique Rendezvous City Beef Roundup, an annual event he launched with his wife 7 years prior. What originated as a friendly competition between regional cattle ranchers has since evolved into a nationally renowned showcase attracting top producers from across the U.S., all vying for the coveted honor of the best-tasting beef. Throughout the podcast, Tyler outlines the inner workings of this rapidly expanding event from the celebrity judge tastings to the interactive chef demos and educational sessions on cutting-edge topics like direct marketing and genetics. He also spotlights inspiring stories of past winners, like a Michigan ranch – Sawmill Creek Farms – who leveraged their victory into a stellar 35% increase in monthly sales. By tuning into this cattleman's firsthand account, listeners can discover:1) Innovative ideas for creating beef-centric marketing events to promote your product2) Opportunities to get involved with or attend the next Beef Roundup 3) How the event benefits both participating ranchers through increased visibility and sales, as well as the local community through college scholarships and a boost in tourismWhether you're a producer considering entering the competition or simply intrigued by the prospect of a steak showdown, Tyler's contagious enthusiasm is sure to leave you hungry for more. With new celebrity guests and activities revealed each year, the Beef Roundup promises no shortage of surprises.
00:16:57 Community College Partnership
00:18:59 Celebrating Connections and Impact
00:21:01 Significance of Increased Sales
00:21:37 Humbling Impact on Participants
00:21:53 Event Information and Participation
00:24:01 Closing Remarks and Invitation
RESOURCES
Thank you to this episode's sponsors:
Alltech: https://store.alltech.com/collections/beef
HerdDogg: https://herddogg.com/ 
The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos
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Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes 
Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources 
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Take Your Ranch to the Next Level
Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!
Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events 
Connect with me on Social Media
Facebook - https://www.facebook.com/cattleconvos
Instagram - https://www.instagram.com/cattleconvos/
Podcast Coaching
Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot.
Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching

Season 7 || Episode 19 Let's dive into heifer marketing and profitability with Doug Ferguson. Doug's sell-buy marketing strategies and mindset shifts will open your mind to how participating in the female side of the cattle market can be a profitability game changer for your ranch.


In this episode, you will be able to:



Understand sell-buy marketing strategies to increase profitability in the cattle industry.


Learn how to identify and serve your ideal customer


Stay ahead of the curve with the latest trends in selling bred heifers and pairs.


Gain insight into the importance of knowing your cost of production


Hear how other cattlemen and women are applying these strategies to remain profitable



My special guest is Doug Ferguson


Doug Ferguson, a seasoned figure in the beef industry, brings a wealth of experience and a genuine passion for cattle marketing. Doug's roots in conventional farming have instilled in him a deep understanding of the industry. His commitment to sharing his expertise is evident through his in-person marketing schools, where he imparts practical knowledge and insights to fellow producers. Doug's approach is not only rooted in tradition but also incorporates a forward-looking perspective, making him a trusted source for those seeking to elevate their cattle marketing strategies.


https://mrcattlemaster.com/


The key moments in this episode are:00:00:00 - Introduction to Cattle Marketing 00:09:58 - Trends in Marketing Bred Heifers 00:12:41 - Value Assessment and Trading Cattle 00:13:03 - Selling and Replacing Cattle 00:13:22 - Fallout Rate of Females 00:15:05 - Maximizing Profit with Cows 00:18:42 - Missed Opportunities when Selling Bred Heifers 00:22:05 - Sale Barn vs. Private Treaty Sales 00:24:09 - Providing Important Information to Customers 00:28:17 - Understanding Ideal Customers 00:30:06 - The Importance of Cattle Marketing 00:31:23 - The Example of Heifer Pricing 00:33:16 - Resources and Upcoming Events 00:35:25 - Market Demand and Timing 00:37:58 - Commitment to Cattle Farming Links:


Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes 


Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources 


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The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos 


Take Your Ranch to the Next Level


Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!


Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events 


Connect with me on Social Media


Facebook - https://www.facebook.com/cattleconvos


Instagram - https://www.instagram.com/cattleconvos/


Podcast Coaching


Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot.


Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching

In between where we are and where we want to be lies the challenges that come with change. However, the difference in those who get to the other side and those who revert back to old ways comes down to practicing patience and maintaining the proper mindset. Joe Pokay, general ranch manager at the Noble Research Institute, shared how to stay patient and adopt the right mindset to make it through the first five years of focusing on regenerative principles during Season 7, Episode 18 of the Casual Cattle Conversations Podcast.
 
Key Moments:
(03:00) About Joe
(05:38) Mistakes Made During the First Five Years
(10:25) Removing Bias
(11:23) Challenges During the First Five Years
(13:00) Staying Motivated
(15:25) Metrics to track
(17:15) Rewarding Parts of the Beginning Days
(19:50) Going all in or one step at a time
(21:38) Building a Team & Resources
 
About Joe
Joe Pokay grew up in northwestern Colorado as a town kid but wasted no time in finding ways to work with great people in production agriculture who helped him get started. The opportunities and people he worked with helped him develop a passion and skillset for animal husbandry and land stewardship that he now applies every day as the general ranch manager for the Noble Research Institute.
Resources:
https://www.noble.org/regenerative-agriculture/
Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes 
Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources 
 
The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos 
Take Your Ranch to the Next Level
Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!
Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events 
Connect with me on Social Media
Facebook - https://www.facebook.com/cattleconvos
Instagram - https://www.instagram.com/cattleconvos/
Podcast Coaching
Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot.
Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching

In Season 7, Episode 17 of the Casual Cattle Conversations podcast, Caitlin Word shares how cattle producers in all regions with different goals can regenerate their natural resources by being observant and applying the following soil health principles:
 
Know Your Context
Cover the Soil
Minimize Soil Disturbance
Increase Diversity
Maintain Continuous Living Plants/Roots
Integrate Livestock
 
 
While we discuss all of the soil health principles during our conversations, we go back to number one quite frequently. “I like to bring it back to outcomes. What outcomes are you looking for? You have to strike a balance between what you want and what nature can provide,” said Word. Caitlin walks through how different producers such as seedstock operators, those with hunting leases, stocker operators and cow-calf producers are all looking for slightly different outcomes and shares specific grazing strategies they can apply to find that balance between their desired outcome and regenerating the soil.
 
Learn more about regenerative ranching: https://www.noble.org/regenerative-agriculture/
 
Key Time Points
(04:15) Soil Health Principles
(7:55) Seedstock Producers
(14:50) Hunting Leases/Wildlife
(23:39) Stockers/Yearlings
(27:30) Cow-calf/moving during calving season
(36:30) Knowing which principle you need to improve/focus on
 
 
Links:
Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes 
Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources 
 
The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos 
Take Your Ranch to the Next Level
Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!
Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events 
Connect with me on Social Media
Facebook - https://www.facebook.com/cattleconvos
Instagram - https://www.instagram.com/cattleconvos/
Podcast Coaching
Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot.
Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching

Cattle and crops. That’s what a lot of us make our living on and know best. But what if adding one more species to your operation could not only improve your soil health and forages but also offer another revenue source throughout the year? Kevin Lynch shares the pros and cons of multispecies grazing as well as what beginners need to consider in Season 7, Episode 16 of the Casual Cattle Conversations podcast.
 
About the Guest:
Kevin Lynch currently works in the Research Service Department at the Noble Research Institute where he is involved in forage and soil sampling and monitoring. He has worked with Noble for 17 years but has been passionate about small ruminants and grazing for over 40 years. What started as a 4-h project turned into a career of caring for land, soil, large and small livestock as well as exotic animals.
 
Key Time Stamps:
2:25 Kevin’s Background
 
06:15 What is multispecies grazing
 
9:01 Management Challenges
 
10:30 Why people graze multiple species at once
 
13:09 Animal Health and Mineral programs
 
18:20 Return on Investment
 
20:10 Is this right for you
 
24:06 Resources & Different Breeds to Consider
Links:
Noble Research Institute: https://www.noble.org/regenerative-agriculture/ 
Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes 
Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources 
 
The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos 
Take Your Ranch to the Next Level
Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!
Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events 
Connect with me on Social Media
Facebook - https://www.facebook.com/cattleconvos
Instagram - https://www.instagram.com/cattleconvos/
Podcast Coaching
Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot.
Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching 

Implementing cover crops into a grazing plan has a host of benefits for the soil, cattle and profitability of the business when done properly. Steve Swaffar shares his knowledge about cover crop grazing and how it can be an effective method of increasing soil cover in all climates if done properly. During this episode, you’ll learn about the following topics: