Jason Parks is back with BarkleyOKRP Chief Media Officer, Reshma Karnik, and Sean Corcoran, President of Media and Analytics. They explore how the media landscape continues to change, and why it’s making media management increasingly complex. Are brand stories getting lost in the rush to performance media? Is it possible to build a roadmap for brands that gives them resonance as well as revenue? Get expert answers and explore the state of media on This Modern Brand.
Información
- Programa
- FrecuenciaCada semana
- Publicado11 de septiembre de 2024, 15:44 UTC
- Duración23 min
- Temporada2
- Episodio1
- ClasificaciónApto