91 episodes
The Commerce Collective Podcast Flywheel Digital
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- Business
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5.0 • 190 Ratings
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FORMERLY KNOWN AS MASTERING METAIL
Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem. Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your eCommerce mastery, impress your peers, and have fun along the way.
*Prior to October 23rd, 2023, The Commerce Collective Podcast was known as Mastering Metail, and all episodes prior to this date still reference the Mastering Metail title and the concept of winning in ecommerce requiring continued mastery of media + retail elements. Be sure to scroll down for full seasons covering Amazon, Walmart, Instacart, Target, & APAC!
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The Power of A Unique Dataset & Advancements in Programmatic w/ Kroger Precision Marketing
Jill Smith, VP of Sales at Kroger Precision Marketing joins us to educate on the power of Kroger's unique dataset, KPM's advancements within the offsite/programmatic space, and KPM's ambitions to eliminate ad waste for a more sustainable future.
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Is There a Single Global Source of Truth in eCommerce?
What makes understanding the opportunity of ecommerce so difficult is that finding a global single source of truth can be incredibly difficult, but we think we have the closest answer. In this episode, Michael Rogosa of Flywheel Consulting joins us to showcase how Flywheel’s Consulting team approaches helping clients understand the opportunities that await and how to set ambitious enough goals that will drive their businesses forward.
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This Month Above the Fold w/ Patrick Miller - Walmart’s Affluent Customer, Amazon’s Grocery Redo, & an Earnings Preview
The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by none other than Patrick Miller. For April 2024 we cover Walmart’s affluent customer, Amazon’s grocery do-over, & an earnings preview.
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Across the Pond - EU Omnichannel Media
In the second episode from the Commerce Collective’s trip to Europe, James Hanscomb, EMEA DSP & Omnichannel Lead, educates us on omnichannel media strategies across the EU. The fragmented retailer ecosystem in Europe means it can be tough to understand where it makes the most sense to invest in the developing retail media networks especially considering the differences in consumer behavior and shopping options throughout the EU (think smaller format grocery stores vs. Walmart and how a media strategy needs to be different based on both physical inventory and retailer capabilities).
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Across the Pond - Amazon in the EU
The Commerce Collective podcast is off to Europe for two special episodes featuring our EU digital commerce experts, and in this episode Mark James, Senior Director EMEA, covers the nuances and strategies for success for brands when looking specifically at Amazon’s place in this regional ecommerce landscape. The EU market is complex and both regulatory and consumer behavior differences must all be considered when determining the level of investment to attach to an Amazon strategy.
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This Month Above the Fold - MFA, Google's Retail Media, & a Wall Street Lens on Retail Media - w/ Patrick Miller
The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by none other than Patrick Miller. For March 2024 we cover what we’re working on to solve for MFA junk inventory, Google’s offsite retail media capabilities, & retail media from the Wall Street perspective.
Customer Reviews
Best host!
Podcast host Emma Irwin is hilarious and does a great job of distilling information!
Fantastic information
This os fantastic information for anyone on the e-commerce space.
What an awesome resource!
What the team at Ascential has put together with this series is an incredibly valuable resource for brands that want to improve their performance in the digital space.
Information on content optimization, organic search enhancement, retail media planning, digital catalog management and more across the leading retail platforms. If you’re an industry professional, or a college student just entering the workforce, this series provides so much valuable insights…AWESOME!