273 episodes

What people want is a big outcome.

And the only way you get a big outcome is to take a big swing and be bold.

Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.

The Content Cocktail Hour Jonathan Gandolf

    • Business
    • 5.0 • 15 Ratings

What people want is a big outcome.

And the only way you get a big outcome is to take a big swing and be bold.

Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.

    Strategies for Genuine Content Marketing with Luke Frazier

    Strategies for Genuine Content Marketing with Luke Frazier

    "We often talk about marketing as if we're addressing robots, using playbooks to tenfold our growth, stuck in the early 2000s mindset of click funnels. Too many people are still in that space,” says Luke Frazier, CEO and Storyteller at PARABLE Brand.

    In this episode, we are joined by PARABLE Brand’s Luke Frazier to discuss the authenticity of marketing, the evolution of B2B content, and the importance of creativity amidst data-driven strategies. Luke also brings a unique perspective on content marketing that challenges traditional B2B practices. From Luke's viral 'Sauna Series' to his insights on building genuine connections, this conversation uncovers the secrets behind successful content marketing. 

    In this episode, you’ll learn:
    Prioritize listening to your customers to better tailor your marketing strategiesHaving a flexible and fun approach to content creation can yield meaningful engagementUsing detailed brand strategy and market research as the foundation is crucial for effective marketing
    Resources:
    Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Luke on LinkedIn: https://www.linkedin.com/in/lukefrazier/Check out PARABLE Brand: https://www.parablestory.com/
    Timestamps:
    [03:48] Marketing insights in the sauna
    [08:51] Seeking community engagement in an AI-driven, inauthentic world
    [12:59] CMOs in the tech industry
    [14:36] Marketers fighting for value
    [18:40] Emotional involvement and a better company culture
    [21:23] Market research, strategy, and authenticity
    [24:27] Do constraints breed creativity?

    • 28 min
    Strategies for Attribution and Storytelling in Content Marketing with David Ebner

    Strategies for Attribution and Storytelling in Content Marketing with David Ebner

    "So I believe the true purpose of content is twofold: it serves as both an act of philanthropy and a marketing strategy for brands,” says David Ebner, President of Content Workshop.

    In this episode, we’re joined by the one and only David Ebner, President of Content Workshop, to dive into the art and science of content marketing, covering everything from storytelling and attribution to the role of content as an act of philanthropy. David shares his unique journey from a creative writing graduate student to leading a successful content agency, emphasizing the importance of blending artistry with strategic goals while weighing in on the controversial topic of gated vs. ungated content. So grab your favorite drink and join us for a conversation that covers it all.

    In this episode, you’ll learn:
    Effective storytelling in content marketing involves narrative flow, hero arcs, and overcoming challenges, regardless of the subject matterMeasuring the success of content varies but should align with the goals of providing value and building trust rather than merely driving conversionsSEO remains vital in content strategy, but it's essential to focus on high-intent, lower-volume keywords to effectively reach target audiences
    Resources:
    Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with David on LinkedIn: https://www.linkedin.com/in/davidjebner/Check out Content Workshop: https://contentworkshop.com/
    Timestamps:
    [05:38] Content serves as value in relationships; audience matters
    [09:58] Storytelling about narrative flow, arc heroes, and outcomes
    [12:30] Measurement against goals, KPI work, and SEO importance
    [15:49] Creative content marketers need to balance storytelling
    [18:23] Artists straddle creative freedom and brand expectations
    [24:11] Content is valuable, demands contact information exchange

    • 27 min
    Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush

    Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush

    “People are realizing now, with the higher level of scrutiny that they're facing, that they really have to be able to show the impact of what they're working on. And it's not just for the sake of reporting and saying it, but also because they all want to have an impact,” says Pranav Piyush, Co-Founder and CEO of Paramark.
    In this episode, Jonathan Gandolf and Pranav dive into the intricacies of B2B marketing, exploring the shift from traditional content syndication to innovative content discovery and distribution. They'll tackle the question of marketing accountability, discussing how to demonstrate impact in marketing strategies effectively and the evolution toward a more humane approach to marketing analytics. 

    In this episode, you’ll learn:
    Focus on deepening engagement with core users to leverage word of mouth and virality, rather than dispersing efforts thinly over multiple unproven channelsTransition beyond basic leads metrics by modeling business inputs and desired outputs to accurately measure marketing impacts on various scalesUtilize a simple scorecard method for monitoring correlation between marketing efforts and business outcomes, allowing for strategic resource allocation based on observable successes or diminishing returns
    Resources:
    Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Pranav on LinkedIn: https://www.linkedin.com/in/pranavp/Check out Paramark: https://paramark.com/
    Timestamps:
    [05:36] A more humane approach to content syndication.
    [06:31] Curate content, attract followers, and maintain engagement
    [11:25] Marketing must demonstrate tangible impact for strategy
    [14:50] Prioritize capital allocation for predictable marketing returns
    [17:24] Analyzing returns in channels for business growth
    [19:55] Track marketing activity in spreadsheet and analyze patterns

    • 25 min
    How Mindset, Not Skill, Determines Your Sales Outcomes with Bill Caskey

    How Mindset, Not Skill, Determines Your Sales Outcomes with Bill Caskey

    "Salespeople know a lot, and yet that knowledge gets impacted. It just sits dormant inside us. But if you're in sales today, you have stories, you have assets that are underused. Start using your damn assets."
    In this episode, we’re joined by Bill Caskey, President of Caskey Achievement Strategies, to stir the pot by challenging conventional sales tactics and advocating for a more profound, mindset-oriented approach to selling. Bill will help you rethink how sales teams operate, the critical interplay between marketing and sales, and why creating soul in your sales process can lead to more authentic and fruitful customer relationships. This episode is a must-listen for anyone eager to leave the old-school sales playbook behind and engage prospects in a way that’s meaningful and effective. 

    In this episode, you’ll learn:
    Embrace a mindset change from aggressive sales tactics to understanding and solving potential clients' actual needsLeverage and maximize underused assets like social media platforms and storytelling to improve interactions with customersDiversify your lead generation strategies to reduce dependency on any single source, ensuring stability and continued growth
    Resources:
    Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Bill on LinkedIn: https://www.linkedin.com/in/billcaskey/Check out Caskey Achievement Strategies: https://billcaskey.com/
    Timestamps:
    [04:35] Sales mindset is focused on closing, not relationships.
    [07:58] Shift your mindset to abundance and focus on others
    [12:23] Leverage your assets for success and growth
    [15:42] Outbound calling and other pillars for success
    [18:24] Content creation and sales team mindset
    [20:55] Most marketing teams lack sales process knowledge
    [24:00] Telling stories builds rapport and trust

    • 28 min
    A Playbook for the New Era of ABM with Kelly Hopping

    A Playbook for the New Era of ABM with Kelly Hopping

    "Content without consumption is just a massive waste. And I feel like often we build these big, robust content strategies and a big list of all these pieces of content we need to create, and we don’t optimize it to get consumed."
    In this episode, we’re joined by Demandbase’s CMO, Kelly Hopping to discuss the new era of ABM and the key ingredients to success. Kelly dives into the transition of ABM from a focus on targeted, individual account strategies to a broader and more scalable approach that includes one-to-few and one-to-many strategies. She also discusses the critical need for alignment between sales and marketing teams and how crucial content is to the success of ABM. Tune in to your favorite listening app to take your ABM strategy to the next level.

    In this episode, you’ll learn:
    Align sales and marketing teams effectively by simplifying tools and ensuring both teams utilize foundational data for efficient account-based marketing (ABM) strategiesOptimize content creation by focusing on generating bite-sized, searchable, and promotion-ready material that addresses specific customer pain pointsPrioritize content consumption by strategizing on the distribution and utility of content to ensure it reaches and resonates with the target audience
    Resources:
    Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyhopping/Check out Demandbase: https://www.demandbase.com/
    Timestamps:
    [05:46] Account based marketing: focus on key accounts
    [06:32] Account-based marketing aligns sales and marketing effectively
    [12:56] Utilizing customer data for targeted sales approach
    [15:32] Different types of content fit into ABM
    [18:45] Embracing uncertainty and investing in long-term transformation
    [21:05] Kelly’s transformed content team boosted traffic and revenue

    • 24 min
    The Power of Embracing Out-of-Home Advertising with Greg Wise

    The Power of Embracing Out-of-Home Advertising with Greg Wise

    "Over the past decade, marketing has become more of a finance position and less of a creative position. A lot of marketers, today, forget how to be creative,” says Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.AI.

    In this episode, we’re raising our glasses with OneScreen.AI’s Greg Wise on The Content Cocktail Hour for a discussion on how leading companies are leveraging out-of-home advertising to hit real-world targets effectively. Greg shares the relevance and opportunities of out-of-home advertising, the power of creativity in marketing, measurement and evaluation of OOH campaigns, and OneScreen.AI’s role and resources for marketers.

    In this episode, you’ll learn:
    Out-of-home advertising is increasingly valuable for B2B marketers seeking new, impactful ways to reach and engage target audiences in real-world settingsMeasuring the effectiveness of out-of-home campaigns is evolving, with greater use of data and technology such as AI and machine learning to enhance targeting and ROI assessmentsCreative execution is crucial, emphasizing the need for bold and memorable visuals that capture attention and provoke discussion among consumers
    Resources:
    Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregwise/Check out OneScreen.AI: https://www.onescreen.ai/
    Timestamps:
    [06:05] Defining audience and human connection in marketing
    [06:47] Many people pay to block ads online
    [10:50] Enhancing conference presence with creative out-of-home marketing
    [14:54] Out-of-home advertising offers new opportunities
    [22:23] Differences between digital and static billboards
    [24:28] Campaign grading system rates billboard inventory

    • 26 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

Podcast Ep.306 ,

A Must-Listen for Marketers and Entrepreneurs

I recently stumbled upon the Modern Day Marketer podcast, and I can confidently say that it has become one of my go-to resources for marketing insights and inspiration. Hosted by Brett McGrath, this podcast strikes the perfect balance between being conversational and educational, making it an absolute pleasure to listen to.

Each episode features engaging discussions with industry experts, thought leaders, and successful entrepreneurs, who share their experiences, strategies, and valuable advice. The topics covered span a wide range of marketing aspects, including digital marketing, content creation, branding, and more. The guests provide actionable insights that can be applied to both B2B and B2C marketing strategies, making this podcast a valuable resource for marketers in any industry.

One of the standout qualities of the Modern Day Marketer podcast is the host's ability to ask thought-provoking questions that delve deep into the guests' expertise. The conversations are genuine, and the guests' passion for their work shines through. The episodes are well-structured, packed with valuable information, and delivered in a format that keeps listeners engaged from start to finish.

Furthermore, the production quality of the podcast is top-notch, with clear audio and smooth transitions. It's evident that Brett McGrath puts in the effort to ensure a seamless listening experience for his audience.

Whether you're a seasoned marketer looking to stay updated on the latest trends or an aspiring entrepreneur seeking guidance on building a successful brand, I highly recommend tuning into the Modern Day Marketer podcast. It is a treasure trove of knowledge and inspiration that will undoubtedly elevate your marketing game.

Dan Balcauski ,

Awesome!

Brett gives you insight into marketing in ways other podcasts don't. Love the format and the content. you’re guaranteed to walk away with value bombs.

Claudia Pfau ,

A Must-Listen for Marketers!

Brett and his talented guests go deep on all things marketing in this podcast! You’ll learn so many powerful insights and walk away with tangible tips that are relative to any stage of your marketing career. Seriously a great show, great host, and even better guests! Keep up the great work, Brett!

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