The CPG Guys

Peter V.S. Bond & Sri Rajagopalan
  • 4.8 (104)
  • MARKETING
  • UPDATED SEMIWEEKLY
The CPG Guys

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

  1. 1 DAY AGO

    Live from Groceryshop with Ahold Delhaize USA's Melissa Emerich

    The CPG Guys are joined in this episode by Melissa Emerich, Chief of Staff + Director of Strategy & Revenue for AD Retail Media at Ahold Delhaize USA. This episode was recorded on the Techtalks Stage at Groceryshop 2024.Follow Melissa on LinkedIn here: https://www.linkedin.com/in/melissa-emerich-25707536/Follow AD USA Retail Media on LinkedIn here: https://www.linkedin.com/company/ad-retail-media-usa/about/Follow AD USA Retail Media Online here: https://www.adretailmedia.com/p/1Melissa an...

    29 min

  2. 5 DAYS AGO

    Retail Media Leadership in Canada with Loblaw's Lauren Steinberg

    The CPG Guys are joined by Lauren Steinberg, SVP o Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians with an unparalleled mix of value, assortment and convenience, and offers Canadians two of the country’s most recognized ...

    59 min

  3. NOV 13

    Winning Consumer Attention with RR Donnelley's Lisa Pruett & Hans Fischmann

    The CPG Guys are joined by RR Donnelley's Lisa Pruett, President of Packaging & Labels and Hans Fischmann, VP & General Manager of nCountR, an innovative advertising platform designed to enhance customer experiences in physical retail stores. By combining digital programmatic advertising with in-store merchandising and advanced technology, nCountR creates engaging experiences right where customers make their purchases.Follow Lisa Pruett on LinkedIn here: https://www.linkedin.com/in/li...

    48 min

  4. NOV 9

    Convenience Channel Retail Media with NexChapter's Art Sebastian and Bridg's Jared Luskin & Neil Murphy

    The CPG Guys are joined by Art Sebastian, Founder & CEO of NexChapter, Jared Luskin, Head of Platform & Media Partnerships at Bridg and Neil Murphy, Chief Revenue Officer at Bridg.Bridg is a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using their exclusive o...

    34 min

  5. NOV 6

    Multi-Touch Attribution Measurement with Amazon’s Paula Despins

    The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads.This episode was recorded in Austin Texas during the annual Amazon unBoxed event.Follow Paula Despins on LinkedIn at: https://www.linkedin.com/in/paula-despins-4274a78/Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazonadvertising/Follow Amazon Ads online at: https://advertising.amazon.com/We asked Paul these questions:1) Amazon Ads Measurement Strat...

    32 min

  6. NOV 2

    Retail Media Insights With FMI’s Mark Baum and NielsenIQ’s Liz Buchanan

    The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at FMI, the Food Industry Association and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research along with Thinkblue LLC - a consulting powerhouse that includes our co-host Sri, on the latest in retail media. They are interviewing brands, retailers and service providers to determine where this RMN topic evolves. The firest iteration of results is to ...

    1h 8m

  7. OCT 31

    Building Your Content Future with Contentful's Gabriel Dillon

    The CPGGUYS are joined in this episode by Gabriel Dillon, bringing you the ongoing value proposition of contentful. He is the Principal, Strategic Alliance Manager, and is back at Contentful after a stint and ninetailed, bringing his expertise in personalization and testing to the world's largest composable content ecosystem. Before this, he led partnerships at Ninetailed. He also founded a Y Combinator-backed startup, successfully scaling it with top-tier venture capital. Gabriel was A...

    45 min

  8. OCT 30

    Omnichannel High Engagement Loyalty Platforms with TCC Global's Rick Swinkels

    The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online.An industry leader for more than 30 years, active in 70 countries and over 8,000 campaigns successfully delivered.This episode is sponsored by TCC Global.Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickswinkelsFollow TCC Global on LinkedIn at: https://www.li...

    47 min
See All (441)

4.8
out of 5
104 Ratings

About

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

Information

  • Creator
    Peter V.S. Bond & Sri Rajagopalan
  • Years Active
    2020 - 2024
  • Episodes
    441
  • Rating
    Clean
  • Copyright
    © 2024 The CPG Guys
  • Show Website
    The CPG Guys

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