The CPG Scoop's Podcast

The CPG Scoop
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The CPG Scoop's Podcast

Hosts Jennifer Silverberg and Risa Crandall bring 40+ years of experience to a brand-new podcast that offers a joyful atmosphere to relax while gaining insights into the people, trends, and technologies in the CPG space.

  1. Brooke Cullison: Director of Ecommerce & Media, Liquid I.V.

    30 DE OUT.

    Brooke Cullison: Director of Ecommerce & Media, Liquid I.V.

    Brooke Cullison joins Jennifer and Risa on the latest episode of CPG Scoop!Brooke is a seasoned digital media strategist with a track record of driving exceptional results. With a decade of experience in the digital media landscape, she has spent the last 8 years leading media strategy and planning, while also building and managing high-caliber teams. As the Director of Ecommerce & Media at Liquid I.V., she plays a key role in overseeing acquisition, retention and media channels, helping ...

    23min
  2. CPG Scoop LIVE! at Groceryshop: Drew Ingram, Pepsico

    9 DE OUT.

    CPG Scoop LIVE! at Groceryshop: Drew Ingram, Pepsico

    Co-hosts Jennifer Silverberg and Risa Crandall hit the stage at Groceryshop for a live recording of the CPG Scoop podcast. And Drew Ingram, Director of Portfolio Media Strategy at PepsiCo, joined them in Vegas for this super special 50th episode!In the episode, Drew discusses the evolving landscape of marketing, consumer engagement, and the innovative strategies PepsiCo employs to stay ahead in a competitive market. He shares insights on the importance of adapting to consumer behavior, levera...

    30min
  3. Mehek Khera: Founder & CEO, Niramaya Foods

    20 DE SET.

    Mehek Khera: Founder & CEO, Niramaya Foods

    Mehek Khera joins Jennifer and Risa on the latest episode of CPG Scoop!Mehek is the founder & CEO of Niramaya Foods, bringing back the promise of health through Indian inspired cooking techniques, her grandma's recipes and real foods + spices. Niramaya Foods makes dips & snacks that make heritage inspired nutrition hyper accessible and easy for the average American consumer. After 10 years in different sectors of retail, Mehek had some health setbacks and realized that what she g...

    22min
  4. Marc Walkin: Co-Founder, Turbyne

    12 DE SET.

    Marc Walkin: Co-Founder, Turbyne

    Marc Walkin joins Jennifer and Risa on the latest episode of CPG Scoop!Marc is a passionate and innovative marketing leader with over 15 years of experience. He has held a diverse set of leadership roles building modern brands in both retail and CPG such as Stop & Shop, Popcorners, Beech-Nut and Staples. Every position Marc has held had the common thread of building from the ground up from brand transformation to corporate strategy to breakthrough shopper & digital marketing playbooks...

    29min
  5. Tina Manikas: Global Head of Connected Commerce, Omnicom Commerce (President/Tracy-Locke)

    4 DE SET.

    Tina Manikas: Global Head of Connected Commerce, Omnicom Commerce (President/Tracy-Locke)

    Tina Manikas joins Jennifer and Risa on the latest episode of CPG Scoop!Tina is a dynamic agency leader, known for her focus on vision and relentless pursuit of compelling commerce and brand activation strategies, capabilities, and solutions to grow brands and solve commercial business problems.As president of Tracy-Locke, she has been leading an award-winning brand to buying agency and is now a leader of global connected commerce in the evolved Omnicom Commerce group. Leading teams and solut...

    31min
  6. Susan Lambert: Director of Shopper Marketing and Customer Insights, Massimo Zanetti Beverage

    8 DE AGO.

    Susan Lambert: Director of Shopper Marketing and Customer Insights, Massimo Zanetti Beverage

    Susan Lambert, Director of Shopper Marketing and Customer Insights at Massimo Zanetti Beverage, joins Jennifer and Risa on the latest episode of CPG Scoop!Susan has spent her career in CPG with companies large and small, starting in Sales then moving into Marketing and Insights. Susan truly loves studying consumer data - what people do, what it means, how to reach them, how we connect our brands to meet these needs, what are the white spaces in our portfolio, etc. She has demonstrated strengt...

    24min
  7. Cely Moreno-Mosier: Sr. Director of Retail Media Partnerships & Shopper Marketing, Pepsico

    25 DE JUL.

    Cely Moreno-Mosier: Sr. Director of Retail Media Partnerships & Shopper Marketing, Pepsico

    Cely Moreno-Mosier, Sr. Director of Retail Media Partnerships & Shopper Marketing at Pepsico, joins Jennifer and Risa on the latest episode of CPG Scoop! Cely is a seasoned, marketing professional with progressive experience in driving brand growth while providing shopper leadership in our highly competitive categories. With a comprehensive understanding of the marketing lifecycle, she focuses on using data-driven insights, all while keeping the consumer at the forefront. She has held rol...

    24min
  8. Alli Ball: Founder & CEO, Food Biz Wiz

    16 DE JUL.

    Alli Ball: Founder & CEO, Food Biz Wiz

    Alli Ball, Founder & CEO of Food Biz Wiz, joins Jennifer and Risa on the latest episode of CPG Scoop!Alli Ball is the founder & CEO of Food Biz Wiz and the creator of Retail Ready®, an online program providing strategic support, curated curriculum, and values-aligned community for producers of packaged products in the food industry. As a former grocery buyer-turned-wholesale consultant, Alli has helped thousands of emerging brands understand what it takes to get on the shelf and have ...

    39min
Ver tudo (48)

Classificações e avaliações

5
de 5
9 avaliações

Sobre

Hosts Jennifer Silverberg and Risa Crandall bring 40+ years of experience to a brand-new podcast that offers a joyful atmosphere to relax while gaining insights into the people, trends, and technologies in the CPG space.

Informações

  • Criado por
    The CPG Scoop
  • Anos de atividade
    2022 - 2024
  • Episódios
    48
  • Classificação
    Livre
  • Copyright
    © 2024 The CPG Scoop's Podcast
  • Site do podcast
    The CPG Scoop's Podcast

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