136 episodes

The Creative Influencer is a weekly podcast where we discuss all things creative with an emphasis on Influencers. The podcast is hosted by Jon Pfeiffer, an entertainment attorney in Santa Monica, California. Jon interviews influencers, creatives, and the professionals who work with them. Learn more at Pfeiffer Law's Entertainment Law Blog

The Creative Influencer Jon Pfeiffer

    • Business
    • 4.8 • 28 Ratings

The Creative Influencer is a weekly podcast where we discuss all things creative with an emphasis on Influencers. The podcast is hosted by Jon Pfeiffer, an entertainment attorney in Santa Monica, California. Jon interviews influencers, creatives, and the professionals who work with them. Learn more at Pfeiffer Law's Entertainment Law Blog

    Coping with Comments

    Coping with Comments

    Minisode Six of Season Six. In this minisode, Jon talks about how to cope with comments. This is the twin sister of our last minisode – minisode five – where we discussed what to do about negative product reviews.
    A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

    • 3 min
    Niklas Hartmann: What brands want from Influencers

    Niklas Hartmann: What brands want from Influencers

    Episode Five of Season Six. We interview Niklas Hartmann. Niklas is the Head of Influencer Marketing for ReachOn and ReachOn works with businesses to retain and work with influencers.
    We flipped the script on Niklas. We had him tell us tips for Influencers to better position themselves when working with brands.
    A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

    • 34 min
    What to do about negative product reviews

    What to do about negative product reviews

    Minisode Five of Season Six. In this minisode, Jon talks about what to do about negative product reviews and how to deal with abusive comments.
    A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

    • 9 min
    Christy Faith: From 0 to 200,000

    Christy Faith: From 0 to 200,000

    Episode Four of Season Six. We interview Christy Faith. Christy is a TikTok creator with a unique niche: home schooling. Christy built her following from zero in July of last year to almost 200,000 followers. There is something every influencer can learn from Christy about how she built her following.
    A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

    • 40 min
    NIL Collectives

    NIL Collectives

    Minisode Four of Season Six. In this minisode, Jon takes a look at name, image and likeness collectives – or as it is commonly referred to – NIL collectives.
    A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

    • 5 min
    NCAA Interim Rules for NIL

    NCAA Interim Rules for NIL

    Minisode Three of Season Six. In this minisode, Jon takes a look at the NCAA’s interim policy relating to a student athlete’s exploitation of their name, image and likeness – or as it is commonly referred to – NIL.
    A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

    • 6 min

Customer Reviews

4.8 out of 5
28 Ratings

28 Ratings

ASobering ,

Such a wealth of knowledge! 🧠

This is one of the most insightful influencer marketing podcasts that I have ever come across! Jon does such a great job of sharing his wisdom and I love how he leads meaningful conversations with industry experts who bring so much experience to the table. I also really enjoy his “minisodes” - SO many helpful tidbits in a very short amount of time. Highly recommend checking this show out… You won’t be disappointed!

TheRebeccaL ,

Jon does his research to connect with guests!

Of all the podcasts I’ve had the privilege of being a guest on, none have prepared or done as much research as Jon! He read my book prior to our conversation and really dug in deep to create a rich and thought-provoking dialogue! I appreciate Jon’s focus on deepening relationships in the influencer and partnerships space-its not just about money!

Irritated Phil ,

Good interviews

I’m generally unimpressed with most things, not this. The interviews are quite entertaining!

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